A collaborative design-thinking virtual event with a healthcare twist.

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Location: Virtual

Register today to join your colleagues in discovering solutions to systemic healthcare challenges!

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A design-thinking event designed to cross healthcare industry boundaries

Achieving higher standards of care and equal access to treatment remains a huge problem for patients in the US. Patient advocacy groups, like RESOLVE: The National Infertility Association and I AM ALS are critical resources, but still face several barriers when it comes to providing the right support at the right time. Pharma executives, healthcare providers and advocacy leaders can work together to find tangible and actionable solutions, driving true patient-centricity across US healthcare.   

OptimizeRx and Reuters Events are hosting a design-thinking event to get the dialogue going. We are bringing together pharma, HCP representatives, and patients involved with RESOLVE and I AM ALS to collectively “hack” the top access and support-related challenges faced by advocacy groups today to create better outcomes for their patient populations.  

This 3.5-hour workshop, inspired by technology ‘hackathons,’ brings together 6 groups of 10-15 pharma, healthcare professionals, and patients to surface innovative solutions to pervasive systemic challenges using the perspective of RESOLVE and I AM ALS to focus their discussion. Teams will pitch their solutions to a panel of judges (including leaders of the patient advocacy groups). The winning team will be publicly announced, and their idea may be implemented by RESOLVE or I AM ALS.  

Challenge #1 – Equal opportunity to learn about support

Partnering with patient support groups has been shown to improve patient outcomes across chronic conditions, yet large pockets of patients are unaware that neutral organizations exist to help them navigate our healthcare system. What can be done to increase the utilization of support resources to help patients actively and successfully manage their own care?

Challenge #2 – Ensuring support meets the needs of diverse populations 

Support services are largely under-utilized by people of color, isolated populations, and other minority groups, even when they are aware these services exist. What interventions can be implemented to better support diverse communities in need? 

Challenge #3 – Addressing gaps in care

Many patients will experience gaps in care due to systemic access challenges. Once a patient does experience a gap in care, how can providers, advocacy groups, and manufacturers partner to put them back on track?

Who should attend?

  • Pharmaceutical representatives with job roles spanning (but not limited to):
    • Patient and Market Access
    • Patient Services 
    • Brand Management 
    • HCP Marketing 
    • Consumer Marketing 
  • Healthcare providers, including Doctors, Nurses and Physicians
  • Healthcare Advertising Agencies

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