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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Targeting with Purpose: How Patient-Centered Strategies Are Shaping Pharma's Future


Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape. Achieving true precision and personalization demands a more advanced approach to patient profiling. 
 

Watch industry leaders from Genentech, Argenx, FiercePharma, and OptimizeRx as they discuss how to deepen insights into patient behaviors while safeguarding privacy. They’ll explore the benefits of a holistic, patient-centered strategy that embraces diverse patient needs, driving more timely treatments and maximizing the impact of marketing efforts.