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Is Your Point-of-Care Advertising Actually Reaching the Point of Care?

If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 

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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Point-of-care and programmatic brand marketing – in tune with your patient journey.
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Drive pharma ad revenue through privacy-safe, superior audience performance.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 
Read the Guide
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Case Study

How AI in Healthcare Marketing Drove $12.8M in Revenue for a Leading CGM Brand

Challenge

In a crowded and competitive CGM market, a leading global diabetes device manufacturer sought to drive early adoption of its next-generation sensor.

The goal: reach HCPs treating uncontrolled Type 2 diabetes patients—especially those already on GLP-1 therapy for 3-6 months, to educate them on the benefits of an advanced CGM sensor.
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8.5% Script Lift among exposed HCPs. 

Solution

Partnering with a top healthcare media agency and OptimizeRx, the brand implemented our AI-powered Dynamic Audience Activation Platform (DAAP) to dynamically identify and engage high-value HCPs across both EHR and social media channels. 

 

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Precise Targeting

Using AI to generate weekly prioritized HCP lists based on treatment patterns, geography, and likelihood to prescribe.

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Predictive Analysis

Leveraging the client’s existing prescriber lists and layering on predictive analytics to find new targets. 

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Contextual Messaging

Delivering contextual messages directly in-EHR workflows and via social media. 

 

Results

The campaign achieved an 8.5% script lift, added 1,086 new prescribers (48% new to brand), generated 12,473 new prescriptions, and drove $12.8M in incremental revenue.

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Key Outcomes

8.5% Script Lift Among Exposed HCPs
 

1,086 New Writers

12,473 Incremental New Prescriptions (NRx) 

34,934 Incremental Total Scripts