Case Study

AI-Powered HCP Targeting Drives Major Growth for Diabetes Device Brand

Client

Leading CGM Brand

Key Results

$12.8M in Revenue

The challenge

Challenge

In a crowded and competitive CGM market, a leading global diabetes device manufacturer sought to drive early adoption of its next-generation sensor. The goal: reach HCPs treating uncontrolled Type 2 diabetes patients—especially those already on GLP-1 therapy for 3-6 months, to educate them on the benefits of an advanced CGM sensor.

8.5% Script Lift among exposed HCPs.

The solution

Precise Targeting

Using AI to generate weekly prioritized HCP lists based on treatment patterns, geography, and likelihood to prescribe.

Predictive Analysis

Leveraging the client's existing prescriber lists and layering on predictive analytics to find new targets.

Contextual Messaging

Delivering contextual messages directly in-EHR workflows and via social media.

The results

Results

The campaign achieved an 8.5% script lift, added 1,086 new prescribers (48% new to brand), generated 12,473 new prescriptions, and drove $12.8M in incremental revenue.

Key results

Script Lift Among Exposed HCPs

8.50%

New Writers

1,086

Incremental New Prescriptions (NRx)

12,473

Incremental Total Scripts

34,934

Results that speak for themselves.

From rare disease to mass markets, our clients move faster, waste less, and turn coordinated marketing into measurable script lift.

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

Learn how data-driven decision making in pharma delivered a 10:1 ROI on TV ad spend through precise targeting and omnichannel engagement.

The ad ranked in the top 25% for impressions per new prescriptions (NRx) generated.

25%

Return on Advertising Spend (ROAS) Digital Display

10:1

Audience segments ranked in the top one-third for impressions per NRx generated.

3/4

AI-Powered EHR Messaging Drives Significant Referrals for Rare Disease Treatment Referral

Discover how AI in HCP engagement improved rare disease referrals by delivering timely, EHR-based education to pediatricians and specialists.

Higher Overall Referral Rate in the test group compared to the control group.

23x

Increase in Pediatric Endocrinology Referrals in the test group versus the control group.

110x

Increase in Pediatric Genetics Referrals in the test group

~6x

Improving Audience Quality for CTV with Clinical Connected Datasets

See how OptimizeRx drove ROI in pharma CTV advertising by using clinical data and Micro-Neighborhood® targeting to improve audience quality.

OptimizeRx targeting had the best performance of all partners in both audience quality and cost per diagnosed patient

Our Micro-Neighborhood® targeting platform produced higher audience quality than the national benchmark

Higher audience quality rate than the next performing partner

60%

Healthcare marketing is evolving.

Ready for more than just a data vendor?