HCP Marketing

HCP Marketing Solutions That Reaches Providers Where Decisions Happen

Healthcare professionals make treatment decisions in complex, fast-moving clinical environments. To influence those decisions, brands need more than reach—they need relevance, timing, and true visibility inside the workflow.

OptimizeRx connects your brand to 600K+ prescribers across EHR, point-of-care, and digital channels, delivering in-workflow precision and omnichannel scale backed by real-world clinical signals.

Whether your goal is to drive awareness, improve access, or accelerate adoption, our HCP solutions ensure your message reaches the right provider at the most meaningful moment.

Let's Talk

Keep Exploring

What You Can Achieve With OptimizeRx

Increase Script Lift & Maximize ROI
Deliver highly visible brand messaging directly within clinical workflow—reducing waste and ensuring your investment reaches active prescribers.

Strengthen Your Presence at the Point of Care
Surface affordability support, access information, and refill prompts at the exact moment of prescribing.

Reach Providers Consistently Across Channels
Extend your program into EHR, social, display, video, CTV, and more to reinforce your message across the full professional journey.

Align HCP & DTC Strategies
Use shared clinical insights to synchronize patient and provider touchpoints for stronger initiation and adherence.

Discover how patient-first targeting drives stronger HCP engagement.

Talk to an Expert

Target With Precision

Use Your NPI List — Or Let Us Build One

Most clients come to us with an Existing NPI list. If you have one, we activate it with strict 1:1 accuracy across EHR, social, programmatic, and video.

No list? No problem.

We can also generate HCO-level audiences, identifying priority institutions and the prescribers within them—ideal when brands are targeting care teams, health systems, IDNs, or treatment centers.

This ensures every program starts with a clinically grounded audience, regardless of whether a list exists.

Activate in High-Impact HCP Channels

EHR Workflow Messaging

Messages appear directly within chart review and prescribing workflows across 300+ EHR systems.

• 600K+ verified prescribers

• Clutter-free, brand-safe environment

• Proven 15–20% script lift

Financial Messaging (Copay Visibility in Workflow)

Display copay support during prescribing to reduce abandonment and improve first-fill rates.

• 4–5pt additional lift when paired with EHR banners

Physician Refill Alerts
Trigger refill reminders for patients with NDC activity in the last 12 months—improving adherence and continuity of care.

Pharmacy Alerts

Surface limited distribution and preferred pharmacy networks during prescribing to eliminate fulfillment barriers.

Programmatic HCP Messaging

Reach HCPs as consumers across display, video, CTV, and audio with deterministic NPI-level precision.

• Extends EHR visibility

• Reinforces messaging in providers’ everyday digital environments

Social HCP Messaging

Engage 1.5M+ verified prescribers across major social platforms with 1:1 NPI-based targeting.

Optimize Performance With DAAP

DAAP Dynamic Audience Activation Platform (DAAP) is an optimization layer you can add to improve timing, efficiency, and lift.

DAAP uses AI and real-world clinical signals to prioritize which HCPs are most likely to see brand-eligible patients soon.

Each week, DAAP refreshes priority NPIs using indicators such as:

• Expected patient volume

• Diagnosis and treatment patterns

• Anticipated need for therapy changes

DAAP can be layered onto any channel (EHR, programmatic, social) to:

• Improve efficiency

• Reduce waste

• Increase downstream conversion

• Align HCP + DTC timing when running integrated campaigns

Why Brands Choose OptimizeRx for HCP Marketing

Unmatched Workflow Presence

The only partner providing deep in-workflow visibility across 300+ EHR systems—not just login screens or ancillary apps.

Omnichannel Scale With Clinical Accuracy

Reach HCPs across workflow, social, programmatic, OLV, CTV, and audio with unified reporting.

Audience Flexibility

Use your own NPI list, or let us build HCO-level lists tailored to your brand strategy.

Clinical + Behavioral Precision

DAAP enhances timing and prioritization, increasing the efficiency of any activation.

Brand-Safe & HIPAA-Compliant

All targeting follows strict privacy standards and provides transparent, verifiable reporting.

Set up an expert consultation

Want patients and providers talking about your brand? Talk to us first.

Let's Go

HCP Marketing

HCP Marketing Solutions That Reaches Providers Where Decisions Happen

What You Can Achieve With OptimizeRx

Increase Script Lift & Maximize ROIDeliver highly visible brand messaging directly within clinical workflow—reducing waste and ensuring your investment reaches active prescribers.

Reach Providers Consistently Across ChannelsExtend your program into EHR, social, display, video, CTV, and more to reinforce your message across the full professional journey.