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Healthcare in the Age of Connected TV: Our Expert Weighs In!
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Healthcare in the Age of Connected TV: Our Expert Weighs In!

Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike. 

In an article published by PM360 magazine, Stacey Levas, OptimizeRx’s SVP, Demand Generation & Marketing Communications, discusses key considerations for pharmaceutical marketers navigating the world of CTV advertising.  
 
Stacey shares valuable insights on: 

  • The rise of streaming viewership and its impact on the healthcare industry. 
  • The potential of CTV for personalized content delivery and brand messaging. 
  • Utilizing HIPAA-compliant targeting technology to reach both consumers and healthcare professionals. 
  • The importance of geo-targeting and data-driven campaign optimization. 
  • Measuring success in a cookie-less advertising landscape. 

 
Read the full article to learn more about leveraging CTV for better engagement, precise targeting, and enhanced ROI.

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Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most powerful sources available (PLD). With more actionable insights into HCP behavior, PLD enables marketers to plan more effective channel strategies, better measure campaign impact, and optimize engagement in real time.   
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• Patient Journey
Pharma Still Leans on TV—Is It Time to Evolve Your Approach?
In an age of fragmented attention and ever-changing viewing habits, television advertising continues to be a cornerstone for pharmaceutical marketing. And for good reason—TV has delivered unparalleled reach, credibility, and the ability to communicate complex medical information to consumers.  
Read More
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