Blog

Healthcare in the Age of Connected TV: Our Expert Weighs In!

Author:

Stacey Levas

Date:

June 17th, 2024

Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike.

In an article published by PM360 magazine, Stacey Levas, OptimizeRx's SVP, Demand Generation & Marketing Communications, discusses key considerations for pharmaceutical marketers navigating the world of CTV advertising.

Stacey shares valuable insights on:

The rise of streaming viewership and its impact on the healthcare industry.
The potential of CTV for personalized content delivery and brand messaging.
Utilizing HIPAA-compliant targeting technology to reach both consumers and healthcare professionals.
The importance of geo-targeting and data-driven campaign optimization.
Measuring success in a cookie-less advertising landscape.

Read the full article to learn more about leveraging CTV for better engagement, precise targeting, and enhanced ROI.

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