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HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Healthcare in the Age of Connected TV: Our Expert Weighs In!
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Healthcare in the Age of Connected TV: Our Expert Weighs In!

Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike. 

In an article published by PM360 magazine, Stacey Levas, OptimizeRx’s SVP, Demand Generation & Marketing Communications, discusses key considerations for pharmaceutical marketers navigating the world of CTV advertising.  
 
Stacey shares valuable insights on: 

  • The rise of streaming viewership and its impact on the healthcare industry. 
  • The potential of CTV for personalized content delivery and brand messaging. 
  • Utilizing HIPAA-compliant targeting technology to reach both consumers and healthcare professionals. 
  • The importance of geo-targeting and data-driven campaign optimization. 
  • Measuring success in a cookie-less advertising landscape. 

 
Read the full article to learn more about leveraging CTV for better engagement, precise targeting, and enhanced ROI.

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PMSA 2025: Go Behind the Screen to Drive Healthcare Media Engagement
This article summarizes key insights from my recent presentation with Stacey Levas at the 2025 PMSA Annual Conference, where we explored how combining artificial intelligence with human expertise can transform healthcare media planning—especially for reaching underserved, high-risk populations. 
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• Artificial Intelligence
Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most powerful sources available (PLD). With more actionable insights into HCP behavior, PLD enables marketers to plan more effective channel strategies, better measure campaign impact, and optimize engagement in real time.   
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