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Healthcare in the Age of Connected TV: Our Expert Weighs In!

Stacey Levas

Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike. 

In an article published by PM360 magazine, Stacey Levas, OptimizeRx’s SVP, Demand Generation & Marketing Communications, discusses key considerations for pharmaceutical marketers navigating the world of CTV advertising.  
 
Stacey shares valuable insights on: 

  • The rise of streaming viewership and its impact on the healthcare industry. 
  • The potential of CTV for personalized content delivery and brand messaging. 
  • Utilizing HIPAA-compliant targeting technology to reach both consumers and healthcare professionals. 
  • The importance of geo-targeting and data-driven campaign optimization. 
  • Measuring success in a cookie-less advertising landscape. 

 
Read the full article to learn more about leveraging CTV for better engagement, precise targeting, and enhanced ROI.

Conclusion

OptimizeRx is at the forefront of revolutionizing the way healthcare professionals interact with patients and manage medication adherence. With its innovative solutions, OptimizeRx makes it easier for healthcare providers to support their patients in navigating the complexities of medication management, while offering patients the tools they need to stay healthy and engaged in their care.

For healthcare providers looking to improve medication adherence, enhance patient communication, and reduce the financial barriers to treatment, OptimizeRx offers a seamless and effective digital health solution. Together, we can move closer to a world where adherence is the norm, not the exception—and better health outcomes follow.

Related Posts
The Pharma Marketer's Guide to CTV and OTT Advertising
Leveraging CTV and OTT for Better Healthcare Advertising It’s safe to say that the shift towards digital hasn’t just transformed...
Using OTT to Transform Healthcare Advertising
By Stacey Levas & Drew Teller
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