Healthcare in the Age of Connected TV: Our Expert Weighs In!

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Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike. 

In an article published by PM360 magazine, Stacey Levas, OptimizeRx’s SVP, Demand Generation & Marketing Communications, discusses key considerations for pharmaceutical marketers navigating the world of CTV advertising.  
Stacey shares valuable insights on: 

  • The rise of streaming viewership and its impact on the healthcare industry. 
  • The potential of CTV for personalized content delivery and brand messaging. 
  • Utilizing HIPAA-compliant targeting technology to reach both consumers and healthcare professionals. 
  • The importance of geo-targeting and data-driven campaign optimization. 
  • Measuring success in a cookie-less advertising landscape. 

Read the full article to learn more about leveraging CTV for better engagement, precise targeting, and enhanced ROI.