HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Patented, Privacy-Safe, HIPAA Compliant Healthcare Audience Targeting
Custom built, deterministic patient audiences based brand eligibility signals that deliver better results for hyper-local, real-time targeting.
Activate Brand Eligible Audiences with Geo-Specificity
OptimizeRx’s patented Micro-Neighborhood® platform provides a deterministic alternative to traditional approaches with a level of granularity down to the zip-9 level while remaining HIPAA compliant and privacy safe. Rather than inefficiently targeting patients based on lookalike profiles, our clients can get better results by reaching and engaging a diverse set of consumers, regardless of where they live or their preferred media.
Targeting based on real-world clinical evidence and integrated consumer preference data affords marketers truly data-driven creative. Consider that a Type 2 diabetic in New Orleans, LA may be completely different than one with co-morbidities in Spokane, WA.
HIPAA Compliant
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Double-patented, privacy safe methodology meets the strictest emerging laws, validated by the rigors of expert determination. Fast track legal review for speed to campaign execution.
Unrivaled Clinical Specificity
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Hone in on brand-eligible patients and their treating providers across 35 million micro-neighborhoods based on real-world evidence and consumer preference data.
Activation-Ready Audiences
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More efficient execution and reporting across the campaign lifecycle, customized for your brand. Self serve audiences and industry leading activation partners.
Evidence-based, Privacy-safe
Audiences Drawn from Real World Medical Claims & Consumer Data
OptimizeRx holds two process patents for associating de-identified and tokenized patient prescription and medical claims data attributes to tokenized consumer-level data.
300M+
Patients with 5+ years of history
Integrated Consumer Data
Comprehensive Media Preferences & Lifestyle Attributes
Understanding the similarities and differences between cohorts can better guide creative development, improve targeting for DTC, and influence HCP initiatives. Integrating medical and consumer data combined with geo-specificity gives your audiences a competitive advantage. It starts with audience segmentation.
