healthcare audience targeting using micro neighborhoods

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Patented, Privacy-Safe, HIPAA Compliant Healthcare Audience Targeting

Custom built, deterministic patient audiences based brand eligibility signals that deliver better results for hyper-local, real-time targeting.

Activate Brand Eligible Audiences with Geo-Specificity

OptimizeRx’s patented Micro-Neighborhood® platform provides a deterministic alternative to traditional approaches with a level of granularity down to the zip-9 level while remaining HIPAA compliant and privacy safe. Rather than inefficiently targeting patients based on lookalike profiles, our clients can get better results by reaching and engaging a diverse set of consumers, regardless of where they live or their preferred media.

Targeting based on real-world clinical evidence and integrated consumer preference data affords marketers truly data-driven creative. Consider that a Type 2 diabetic in New Orleans, LA may be completely different than one with co-morbidities in Spokane, WA. 

 

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HIPAA Compliant

Icon-4259FF-Primary-ElectricBlue (25)Double-patented, privacy safe methodology meets the strictest emerging laws, validated by the rigors of expert determination. Fast track legal review for speed to campaign execution.

 

Unrivaled Clinical Specificity

Icon-4259FF-Primary-ElectricBlue (27)Hone in on brand-eligible patients and their treating providers across 35 million micro-neighborhoods based on real-world evidence and consumer preference data.

Activation-Ready Audiences

Icon-4259FF-Primary-ElectricBlue (19)More efficient execution and reporting across the campaign lifecycle, customized for your brand. Self serve audiences and industry leading activation partners.

See how our approach is truly unique with unrivaled scale.

With a robust data repository of census-level prescription and medical claims data, it’s never been easier or more efficient to create the highest quality audiences (AQ). What do we mean by scale? OptimizeRx 35M+ Zip-9s give you unparalleled granularity, compared to the 210 DMAs or 40K zip codes.

 

Micro Neighborhood Targeting Diagram
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Evidence-based, Privacy-safe

Audiences Drawn from Real World Medical Claims & Consumer Data

OptimizeRx holds two process patents for associating de-identified and tokenized patient prescription and medical claims data attributes to tokenized consumer-level data.
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300M+

Patients with 5+ years of history
Integrated Consumer Data

Comprehensive Media Preferences & Lifestyle Attributes

Understanding the similarities and differences between cohorts can better guide creative development, improve targeting for DTC, and influence HCP initiatives. Integrating medical and consumer data combined with geo-specificity gives your audiences a competitive advantage. It starts with cohort profiling.
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240M

Adults with data on consumer attributes & SDOH
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