HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Custom built, deterministic patient audiences based brand eligibility signals that deliver better results for hyper-local, real-time targeting.
OptimizeRx’s patented Micro-Neighborhood® platform provides a deterministic alternative to traditional approaches with a level of granularity down to the zip-9 level while remaining HIPAA compliant and privacy safe. Rather than inefficiently targeting patients based on lookalike profiles, our clients can get better results by reaching and engaging a diverse set of consumers, regardless of where they live or their preferred media.
Targeting based on real-world clinical evidence and integrated consumer preference data affords marketers truly data-driven creative. Consider that a Type 2 diabetic in New Orleans, LA may be completely different than one with co-morbidities in Spokane, WA.
Double-patented, privacy safe methodology meets the strictest emerging laws, validated by the rigors of expert determination. Fast track legal review for speed to campaign execution.
Hone in on brand-eligible patients and their treating providers across 35 million micro-neighborhoods based on real-world evidence and consumer preference data.
More efficient execution and reporting across the campaign lifecycle, customized for your brand. Self serve audiences and industry leading activation partners.
With a robust data repository of census-level prescription and medical claims data, it’s never been easier or more efficient to create the highest quality audiences (AQ). What do we mean by scale? OptimizeRx 35M+ Zip-9s give you unparalleled granularity, compared to the 210 DMAs or 40K zip codes.