HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Challenge
A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong, volume began to stabilize in a highly competitive market with multiple approved therapies. The brand team aimed to raise awareness of financial support programs to help more patients start and stay on treatment, but needed a more effective way to reach HCPs with this information.
EHR-Integrated Financial Support Program Drove the Brand's Prescription Lift and ROI
To help more patients access and stay on therapy, OptimizeRx developed a targeted, EHR-integrated strategy to improve awareness and utilization of financial support programs.
Embedded co-pay and voucher information directly into the EHR at the point of prescribing.
Enabled HCPs to send financial assistance details to the pharmacy along with the prescription and print a copy for patients.
Made savings offers consistently visible when prescriptions were generated.
Impact: By integrating co-pay and voucher details into EHR workflows, improving cost transparency, and simplifying access to savings offers, OptimizeRx boosted therapy adherence and fostered meaningful patient-provider discussions about affordable care.