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Drive script volume while promoting affordability at the point of care.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
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Case Study

Boosting Scripts by 54% per HCP with EHR-Driven
Co-Pay and Voucher Awareness 

Challenge

A top 10 global healthcare company sought  to support a diabetes brand facing a plateau in prescription growth. While initial uptake  was strong, volume began to stabilize in a highly competitive market with multiple approved therapies. The brand team aimed  to raise awareness of financial support programs to help more patients start and stay on treatment, but needed a more effective way to reach HCPs with this information.
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EHR-Integrated Financial Support Program  Drove the Brand's Prescription Lift and ROI

Solution

To help more patients access and stay on therapy, OptimizeRx developed a targeted, EHR-integrated strategy to improve awareness and utilization of financial support programs.

 

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EHR Workflow Integration

  • Embedded co-pay and voucher information directly  into the EHR at the point of prescribing.

  • Enabled HCPs to send financial assistance details to  the pharmacy along with the prescription and print a  copy for patients.

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Improved Cost Transparency

  • Made savings offers consistently visible when prescriptions were generated.

  • Encouraged patient-provider conversations about medication costs and available support options.
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Streamlined Program Access

  • Automatically attached savings offers to prescriptions, simplifying the process for patients to receive  financial assistance.
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Targeted HCP Engagement

  • Leveraged a broad network of EHR partners to precisely  target high-value healthcare providers most likely to benefit from the program.
 

Results

OptimizeRx’s EHR-Integrated Financial Support Program  Drives Prescription Lift and ROI

Program Duration: 6 months

Impact: By integrating co-pay and voucher details into EHR workflows, improving cost transparency, and simplifying access to savings offers, OptimizeRx boosted therapy adherence and fostered meaningful  patient-provider discussions about affordable care.

 

 

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Key Outcomes

54% Average Script Lift per HCP: Increased prescription volume through targeted engagement.
6,800 Incremental Prescriptions: Enhanced patient access to therapy via streamlined financial support..
7:1 ROI: Validated by a third-party source, demonstrating program efficiency and impact.