If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
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Financial Messaging
Drive Script Volume While Promoting Affordability
Our HCP financial messaging solutions cut through the noise and support time-strapped providers with actionable, relevant content at the point of care.
Give HCPs Information to Benefit Their Patients' Care When it Counts
Life science brands make significant investments in medication affordability programs for patients. OptimizeRx Financial Messaging solutions help pharma marketers turn those investments into demonstrated increases in script volumes. For brand marketers, this means you can focus Point of Care and EHR messaging efforts on:
- Placing your co-pay savings offer directly in the EHR workflow of HCPs at the moment your brand is being considered or prescribed
- Equipping HCPs to discuss medication cost and assistance programs with patients
- Automatically routing savings, copay or voucher offers to the patient’s preferred pharmacy
HCP Reach & Scale
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Reaching over 600K prescribers at the point of care, our network delivers the unique opportunity to engage with physician decision-makers within the professional platforms they use all day at the point of decision, every day.
Provider & Engagement
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With straight-forward, channel-specific physician level data and script impact measurement you can see who you're reaching, when, and the value it drives for your brand. We average a 65% provider list match, and an 86% distribution of copay cards.
Measurable Script Lift
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Financial Messaging consistently generates high returns based on script lift, incremental brand revenue, HCP prescribing activity, and overall ROI. Compete in crowded markets, generate new-to-brand patients and providers, manage loss-of-exclusivity, and more.
Case Study
Boosting Scripts with EHR-Driven Co-Pay and Voucher Awareness
A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong, volume began to stabilize in a highly competitive market with multiple approved therapies. The brand team aimed to raise awareness of financial support programs to help more patients start and stay on treatment, but needed a more effective way to reach HCPs with this information.
54%
Average Script Lift per HCP
Physician Level Data
Get the Full Picture of Your NPI Audiences
Channel-level provider granularity and transparency give your brand the insight needed to uncover and optimize every HCP touchpoint across point-of-care, programmatic, and social channels. Deliver the brand messages your audience prefers, where they are most likely to engage, while demonstrating marketing impact with clear, verifiable reporting on script volumes.
PLD
Focuses on prescribing behavior at the NPI level, tracking metrics like TRx / NRx, brand switches & media engagement
Precision Delivery
Engagement at the Point of Decision
Two-thirds of physicians rank their EHR platform as a preferred channel to access brand information like trial results, formulary coverage, financial assistance, and more. HCPs see information they need at the right time, pharma brands gain mindshare and brand conversions, and healthcare agencies gain the insight they need to execute and optimize on next-best-action strategies. From triggers to AI-powered predictive audiences, the OptimizeRx point of care network can be your most powerful tool in the HCP omnichannel mix.
