When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Financial Messaging
Drive Script Volume While Promoting Affordability. Support Prescribing Decisions with Co-Pay Intelligence at the Point of Care.
Life science brands invest heavily in pharma affordability programs—but reach and impact matter. OptimizeRx's Financial Messaging delivers your offer directly within the HCP’s EHR workflow exactly when brand consideration and prescribing occur. Capable of reaching 600K+ prescribers, it deploys your co-pay, voucher, or savings message—while empowering providers to discuss affordability and automatically route offers to pharmacies.
How It Works:
Context-Aware Support: Your copay offer is embedded seamlessly during prescribing—available when HCPs need it.
Streamlined Patient Access: Offers travel with the prescription to the pharmacy, boosting first-fill rates.
Transparency & Trust: Equip HCPs with clear cost details that spark meaningful affordability conversations.
Streamlined Patient Access: Offers travel with the prescription to the pharmacy, boosting first-fill rates.
Transparency & Trust: Equip HCPs with clear cost details that spark meaningful affordability conversations.
Precision and Relevance
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Messages reach HCPs at their decision-making moment—within their preferred & familiar workflows.
Omnichannel Momentum
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Layer affordability messaging with DAAP-identified audiences & Micro-Neighborhood® Targeting for unmatched reach.
Proven ROI
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Measurable impacts—from script lift to TRx/NRx and brand switch—backed by physician-level data (PLD).
Case Study
Boosting Scripts with EHR-Driven Co-Pay and Voucher Awareness
A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong, volume began to stabilize in a highly competitive market with multiple approved therapies. The brand team aimed to raise awareness of financial support programs to help more patients start and stay on treatment, but needed a more effective way to reach HCPs with this information.
54%
Average Script Lift per HCP
Physician Level Data
Get the Full Picture of Your NPI Audiences
Channel-level provider granularity and transparency give your brand the insight needed to uncover and optimize every HCP touchpoint across point-of-care, programmatic, and social channels. Deliver the brand messages your audience prefers, where they are most likely to engage, while demonstrating marketing impact with clear, verifiable reporting on script volumes.
PLD
Focuses on prescribing behavior at the NPI level, tracking metrics like TRx / NRx, brand switches & media engagement
Precision Delivery
Engagement at the Point of Decision
Two-thirds of physicians rank their EHR platform as a preferred channel to access brand information like trial results, formulary coverage, financial assistance, and more. HCPs see information they need at the right time, pharma brands gain mindshare and brand conversions, and healthcare agencies gain the insight they need to execute and optimize on next-best-action strategies. From triggers to AI-powered predictive audiences, the OptimizeRx point of care network can be your most powerful tool in the HCP omnichannel mix.
