HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Our HCP financial messaging solutions cut through the noise and support time-strapped providers with actionable, relevant content at the point of care.
Life science brands make significant investments in medication affordability programs for patients. OptimizeRx Financial Messaging solutions help pharma marketers turn those investments into demonstrated increases in script volumes. For brand marketers, this means you can focus Point of Care and EHR messaging efforts on:
Reaching over 600K prescribers at the point of care, our network delivers the unique opportunity to engage with physician decision-makers within the professional platforms they use all day at the point of decision, every day.
With straight-forward, channel-specific physician level data and script impact measurement you can see who you're reaching, when, and the value it drives for your brand. We average a 65% provider list match, and an 86% provider engagement rate.
Financial Messaging consistently generates high returns based on script lift, incremental brand revenue, HCP prescribing activity, and overall ROI. Compete in crowded markets, generate new-to-brand patients and providers, manage loss-of-exclusivity, and more.
Channel-level provider granularity and transparency give your brand the insight needed to uncover and optimize every HCP touchpoint across point-of-care, programmatic, and social channels. Deliver the brand messages your audience prefers, where they are most likely to engage, while demonstrating marketing impact with clear, verifiable reporting on script volumes.
Two-thirds of physicians rank their EHR platform as a preferred channel to access brand information like trial results, formulary coverage, financial assistance, and more. HCPs see information they need at the right time, pharma brands gain mindshare and brand conversions, and healthcare agencies gain the insight they need to execute and optimize on next-best-action strategies. From triggers to AI-powered predictive audiences, the OptimizeRx point of care network can be your most powerful tool in the HCP omnichannel mix.