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Omnichannel Marketing

Omnichannel Healthcare Marketing Solutions That Connect Brands, HCPs, and Patients—from the couch to the clinic.

Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency. From email to digital to the EHR, count on every connection optimized.

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Omnichannel Evolved

Full-Funnel, Synchronized Execution—Personalized by Audience Preferences

Deliver a cohesive, compliant omnichannel experience that reaches your patient and provider audiences on the channels they prefer, when they are primed to act. Our patient-centric approach aligns HCP and DTC deployment through a shared, dynamic audience, then activates media based on anticipated conversion opportunities.

Our Media Network

We've done the work for you, building comprehensive reach and precision targeting capabilities across the most in-demand channels, for a truly surround-sound brand experience. Every engagement optimized.

Addressable / Connected TV

Engage cord-cutters of all demographics on the most popular streaming services.

Data-driven Linear TV

Combine the reach of traditional TV with advanced targeting options.

Social Media

Match NPI lists and privacy-safe patient audiences on top social networks.

Programmatic Display and Video

Automate digital placements that maximize reach, efficiency, and relevance.

Programmatic Audio

Capitalize on the popularity and high engagement of podcasts and streaming music.

Digital Point-of-Care

Reach HCPs directly in the clinical workflow, when care decisions are made.

Email

Nurture relationships with direct, personalized brand information.

Out-of-Home

Expand brand visibility through strategically placed ads in high-traffic areas.

We offer flexible managed service and self-service options to help you meet your business objectives.

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Resources to get you thinking

Pharma Marketing Evolved

Whitepaper

OptimizeRx teamed up with Fierce Pharma to produce an insightful whitepaper" Pharmaceutical Marketing Evolved: Precise, Timely Brand Engagement with Healthcare Consumers

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Video

Listen to our very own Jen Dwyer, SVP Sales, and SVP of AI & Machine Learning, Mike Rousselle, with the amazing Merck brand team at DPE 2024 in the session titled Unlocking Opportunity with HCP+DTC Marketing Alignment.

Explore our Resource library to see more content & insights

Set up an expert consultation

Want patients and providers talking about your brand? Talk to us first.

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