HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Healthcare Partners
Expand your competitive edge and deliver more value for your customers
Supercharge Your Healthcare Information Technology
Our Dynamic Audience Activation Platform, or DAAP, is more than the industry’s most intelligent AI solution for brands that need smarter physician engagement. It can help EHR, ePrescribe, and other health IT platforms inject valuable data and functionalities previously unavailable to their users.
EHR and ePrescribe Partners
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DAAP from OptimizeRx is an AI-guided point-of-care content delivery system that predicts patient needs to optimize physician and patient experiences by delivering relevant, timely treatment content and resources that fit into existing EHR, eRx workflows, and other healthcare practice software.
Point-of-Care HIT Partners
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OptimizeRx advances healthcare interoperability to deliver targeted content within the health information technology (HIT) systems that add value to patient-provider communications across healthcare platforms.
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Empower Decision Making
Why Partner With Us
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
With DAAP, health IT companies can ensure providers have everything they need to feel confident prescribing affordable treatment plans designed for the best possible outcomes.
DAAP from OptimizeRx ingests minimal data in a privacy-safe environment to deliver relevant treatment information — affordability and access resources, patient support, clinical info and more — directly into providers’ workflows during optimal, real-time care windows when your user has a specific treatment-eligible patient. DAAP improves the user experience and leads to more effective patient communications.
Enhance Workflows
Why Partner With Us
Send Critical Prescription Savings and Other Content to HCPs at the Point-of-Care
DAAP’s capabilities let you help providers maximize their impact with patients. The previously unavailable content we serve on ePrescribe EHR, and other clinical platforms expands your core feature set with minimal effort, while positively impacting patient experiences and overall care results. In other words, we keep the physician present in your native platform for longer because they’re receiving the relevant information they need — they’re not leaving the platform or disrupting workflow.
Improve Patient Experiences
Why Partner With Us
Win New Business and Retain Current Users With an Injection of Robust Data and Functionality
DAAP’s simple integration with other health IT platforms takes about 40 hours on average to complete. And then, you open the door to clinical, savings, and other treatment-specific information that HCPs typically don’t have access to while they’re delivering care. And it’s all centralized in an algorithmic, conveniently delivered package.
The benefits of partnering with OptimizeRx go straight to boosting bottom-line revenue for providers, increasing your user retention, and adding a valuable differentiator in your prospect outreach.
Evidence-based, Privacy-safe
Audiences Drawn from Real World Medical Claims & Consumer Data
OptimizeRx holds two process patents for associating de-identified and tokenized patient prescription and medical claims data attributes to tokenized consumer-level data.
300M+
Patients with 5+ years of history
Integrated Consumer Data
Comprehensive Media Preferences & Lifestyle Attributes
Understanding the similarities and differences between cohorts can better guide creative development, improve targeting for DTC, and influence HCP initiatives. Integrating medical and consumer data combined with geo-specificity gives your audiences a competitive advantage.
