EHR & ePrescribe Partners
Make Every Prescribing Moment More Valuable.
Care decisions are made in the EHR. Help clinicians make the most informed choices by surfacing affordability, access, and clinical information when it is relevant to their patients, then turn that added value into a recurring revenue stream. Join the 400+ EHR and e-prescribe platforms already working with OptimizeRx.
Enhance & Differentiate Your
EHR
Built for the Prescribing Window
Dynamic Audience Activation Platform (DAAP) from OptimizeRx is an AI-guided point-of-care content delivery system that predicts patient needs to optimize physician and patient experiences by delivering relevant, timely treatment content and resources that fit into existing EHR, eRx workflows, and other healthcare practice software.
A New Line of Recurring Revenue
Every message delivered through your platform is monetized. OptimizeRx creates a durable, usage-based revenue stream from clinical activity your EHR is already handling — with no cost to your users and no change to what you charge them.
Integration in About 40 Hours
Our API and developer documentation are built for fast, low-lift implementation. Most partners complete integration in roughly 40 hours of engineering time, then begin generating value and revenue immediately.
Why EHRs Partner With
Give Your Providers What They're Missing at the Moment of Prescribing
Clinicians in your platform make treatment decisions without knowing what a patient will actually pay, whether prior authorization is needed, or what support programs exist. OptimizeRx helps close that gap.
Using minimal data in a privacy-safe environment, OptimizeRx delivers affordability and access resources, patient support program information, and clinical content directly into the provider's workflow—when your user has a specific treatment-eligible patient in front of them. The result is fewer abandoned prescriptions, fewer pharmacy callbacks, and a provider who trusts your platform to tell them what they need to know.
Add Capability to Your Platform Without Adding to Your Roadmap
The content we serve is content your users can't get anywhere else in their day. It expands your feature set with minimal engineering effort and no ongoing content operations on your side.
It also keeps clinicians in your product. When the savings information, coverage detail, and patient resources arrive in-workflow, providers aren't tabbing out to a copay lookup, a manufacturer site, or a phone call. Time-in-platform goes up because the platform got more useful, not because anything got in the way.
Turn Clinical Workflow into a Revenue Stream
Partnering with OptimizeRx creates new, recurring revenue tied to activity already happening in your EHR.
That revenue compounds with two other effects: your existing customers renew at higher rates because the product does more for them, and your sales team walks into new deals with a differentiator competitors can't match. For most partners, OptimizeRx is simultaneously a monetization channel, a retention lever, and a competitive advantage in increasing physician adoption.
Power Your EHR with Predictive AI Technology
Evidence-based, Privacy-safe
Anticipate Future Information Needs with DAAP
OptimizeRx’s Dynamic Audience Activation Platform (DAAP) is an AI-guided, content delivery system that anticipates patient need and delivers relevant treatment content inside your existing EHR and eRx workflows. Using patented predictive technology to model future patient flow, DAAP identifies when your physicians are likely to benefit from receiving selected brand information, and targets deliver to those timeframes.
Integrated Consumer Data
Your Data Stays Yours
OptimizeRx ingests the minimum data required to determine relevance, operates within a privacy-safe framework, and never requires you to transfer or expose patient records. Delivery is brand-safe, clutter-free, and free of competitive overlap, so the clinical environment your users trust stays that way.
Your platform is already where care happens. Make it pay.
Ready to improve the experience for every provider in your system and open a new revenue line while you do it? Let's talk about what integration looks like for your EHR.
API Documentation & Dev Resources
Native, In-Chart Delivery
Messages embed directly into the patient chart and prescribing workflows through our proprietary digital point-of-care network — rendered as part of your UI, not layered on top of it.
Brand-Safe, Clutter-Free Control
Delivery is validated in a secure environment with zero competitive overlap, so the clinical experience your users expect is preserved.
Flexible, Data-Driven Targeting
Content is triggered by real-time clinical relevance, so providers see information that applies to the patient in front of them and nothing that doesn't.
Creative Flexibility
Support for multiple formats — standard banner (JPEG, PNG, HTML), third-party tags, and native text with hyperlinks to PDFs — all designed to keep HCPs in-workflow.
EHR economics are evolving.
Ready for a partner that adds value for your users instead of extracting it?