Case Study

Pharma Brand Awareness Campaign Boosts Site Traffic by 203%

Client

Pharma Brand Awareness

Key Results

Drove a 203% Increase in Website Visits

The challenge

Challenge

A vaccine brand from a top 10 global manufacturer aimed to boost awareness among healthcare providers in high-value hospital systems and increase traffic to its physician website. Prescription volumes were lower than expected, partly due to limited brand and franchise recognition among targeted institutions and HCPs.

The brand was able to increased message relevance and extended reach across digital touchpoints.

The solution

Personalized Messaging

Based on physician institutional affiliations, specialties, and recent web search activity.

Content Alignment

Physician demonstrated interests to boost relevance.

Expanded Channel Across Reach

More medical websites (both endemic and programmatic) EHR login screens, including Epic, Cerner, and other "closed" systems Platforms behind institutional firewalls

Brand Content Placement

Within related web environments to improve engagement and awareness.

The results

Results

Program Duration: 7 months

Impact: The omnichannel strategy, with personalized messaging and strategic content placement across diverse digital touchpoints, significantly enhanced brand engagement and awareness among hospital-affiliated physicians.

Key results

Increase in Website Visits: Boosted traffic from targeted hospital systems.

203%

New Hospitals Engaged: Expanded reach to new institutions via the physician website.

Targeted Hospitals Reached: Achieved near-complete coverage of key accounts.

93%

Results that speak for themselves.

From rare disease to mass markets, our clients move faster, waste less, and turn coordinated marketing into measurable script lift.

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

Learn how data-driven decision making in pharma delivered a 10:1 ROI on TV ad spend through precise targeting and omnichannel engagement.

The ad ranked in the top 25% for impressions per new prescriptions (NRx) generated.

25%

Return on Advertising Spend (ROAS) Digital Display

10:1

Audience segments ranked in the top one-third for impressions per NRx generated.

3/4

AI-Powered EHR Messaging Drives Significant Referrals for Rare Disease Treatment Referral

Discover how AI in HCP engagement improved rare disease referrals by delivering timely, EHR-based education to pediatricians and specialists.

Higher Overall Referral Rate in the test group compared to the control group.

23x

Increase in Pediatric Endocrinology Referrals in the test group versus the control group.

110x

Increase in Pediatric Genetics Referrals in the test group

~6x

Improving Audience Quality for CTV with Clinical Connected Datasets

See how OptimizeRx drove ROI in pharma CTV advertising by using clinical data and Micro-Neighborhood® targeting to improve audience quality.

OptimizeRx targeting had the best performance of all partners in both audience quality and cost per diagnosed patient

Our Micro-Neighborhood® targeting platform produced higher audience quality than the national benchmark

Higher audience quality rate than the next performing partner

60%

Healthcare marketing is evolving.

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