Menu
Solutions
HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Audience Segmentation & Media Planning
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Financial Messaging
Drive script volume while promoting affordability at the point of care.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

Download the Whitepaper
ByIndustry-DownloadWhitePaper-Jun-02-2025-07-40-45-7086-PM
Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
ByIndustry-DownloadWhitePaper-Jun-02-2025-07-40-45-7086-PM
Resources
Blog
See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.
Whitepapers
Gain valuable insight from our recently published original research.
Webinars
Knowledge sharing and great conversations happen here. Join us!
Case Studies
Learn how we’re solving key industry challenges for our clients.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Explore All Resources
GettyImages-624570630
Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
Investors
Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Data & Compliance
Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Contact Us
GettyImages-624570630
Case Study

Top 10 Global Pharma Brand Receives 203% Increase in Brand Website Visits from Targeted Hospitals

Challenge

A vaccine brand from a top 10 global manufacturer aimed to boost awareness among healthcare providers in high-value hospital systems and increase traffic to its physician website. Prescription volumes were lower than expected, partly due to limited brand and franchise recognition among targeted institutions and HCPs.

 
shape-image

The brand was able to increased message relevance and extended reach across digital touchpoints.

Solution

The brand launched an account-based marketing initiative through the OptimizeRx omnichannel network, targeting key hospital systems and their affiliated physicians. This approach increased message relevance and extended reach across digital touchpoints.

 

Icon-4259FF-Primary-ElectricBlue (9)

Personalized Messaging

  • Based on physician institutional affiliations, specialties, and recent web search activity.
Icon-4259FF-Primary-ElectricBlue (36)

Content Alignment

  • Physician demonstrated interests to boost relevance.

Icon-4259FF-Primary-ElectricBlue (32)

Expanded Channel Across Reach

  • More medical websites (both endemic and programmatic)
  • EHR login screens, including Epic, Cerner, and other  “closed” systems
  • Platforms behind institutional firewalls
Icon-4259FF-Primary-ElectricBlue (3)

Brand Content Placement

  • Within related  web environments to improve engagement  and awareness.
 

Results

Program Duration: 7 months

Impact: The omnichannel strategy, with personalized messaging and strategic content placement across diverse digital touchpoints, significantly enhanced brand engagement and awareness among hospital-affiliated physicians.


 

 

Download the Case Study

Key Outcomes

203% Increase in Website Visits: Boosted traffic from targeted hospital systems.
79 New Hospitals Engaged: Expanded reach to new institutions via the physician website.
93% of Targeted Hospitals Reached: Achieved near-complete coverage of key accounts.