When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
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White Paper: The Marketer's Role in Earlier Disease Intervention
When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
Understanding the Clinical Workflow: How to Be “In the Room” with HCPs
When it comes to point-of-care (POC) marketing, not every “clinical” moment is truly clinical. Waiting room videos, kiosks, or journal ads may help with awareness—especially for patients—but they are separate from the EHR-managed workflow where care actually happens: intake, medication review, diagnosis, and prescribing.
OptimizeRx Financial Messaging Drives Copay Card Program Adoption for Specialty Therapy
A leading pharmaceutical company sought to ensure eligible patients initiated therapy and improve first-fill rates for a new or access-sensitive specialty brand. The market presented significant challenges, as patients often struggled with medication affordability, leading to low utilization of existing assistance programs. Specifically for this specialty brand, the goal was to address high out-of-pocket costs and/or formulary or access challenges that could hinder patient access and adherence. A precise strategy was required to deliver financial reassurance and streamline access to support programs at critical decision points for healthcare professionals (HCPs).
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Conversations that Convert: 2024 Physician Survey on HCP+DTC Pharma Marketing Strategies
Sample Data and Insights from the Research HCPs welcome engaged, informed patients. But our 2024 survey reveals they’re also skeptical of the quality of...
OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
Get insights through today’s most effective, proven approach to next-best-action pharma advertising
White Paper Highlights and Key Takeaways Next-best action’s customer-centric history and the new opportunities created by de-identified patient data How AI...
Download the free eBook today to get the experts’ perspective on how EHR advertising elevates HCP engagement
HCP Engagement at the Nexus of Patient Care The point-of-care ecosystem offers tremendous opportunity for life science brands to reach and engage physician...
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
Every Message, Everywhere, All at Once
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels We surveyed 123 physicians across six medical specialties, and found HCPs...
Precision Engagement: A Better Solution
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing...