HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
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White Paper: Activating Intelligence
Get more from your physician-level data today and tomorrow to get a clear, actionable guide to incorporating PLD & transform HCP engagement with your brand.
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Precision Pays Off: How Targeted Awareness Drove 3x Rx Lift and Double-Digit ROI for a Biologic Brand
A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity (LOE), and a new brand extension was preparing to launch. The stakes were high, with two key goals.
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OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
The Ultimate Guide to Omnichannel Audience Design for Healthcare Marketing
Omnichannel Marketing Warrants a Holistic Clinical and Consumer View Pharmaceutical brands need to build digital audiences that can reliably help them:...
Get insights through today’s most effective, proven approach to next-best-action pharma advertising
White Paper Highlights and Key Takeaways Next-best action’s customer-centric history and the new opportunities created by de-identified patient data How AI...
Download the free eBook today to get the experts’ perspective on how EHR advertising elevates HCP engagement
HCP Engagement at the Nexus of Patient Care The point-of-care ecosystem offers tremendous opportunity for life science brands to reach and engage physician...
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
Every Message, Everywhere, All at Once
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels We surveyed 123 physicians across six medical specialties, and found HCPs...
Precision Engagement: A Better Solution
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing...