When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
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White Paper: The Marketer's Role in Earlier Disease Intervention
When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
Why Out of Home Advertising Belongs in Your 2026 Pharma Media Plan
There’s been a lot of talk these days about the future of direct-to-consumer advertising. If you’re a media buyer at a healthcare agency or a marketing manager in a life sciences organization, you’re undoubtedly busy, and likely feeling the pressure of some level of uncertainty.
Reimagine Out of Home Media as a Strategic, Data-Driven Channel
The big news: media buyers no longer need to give up transparency and precision when including OOH/DOOH in their media plans, even when you’re not buying programmatically. Recently, our partner, Lamar Advertising, announced “Health Connect,” a healthcare-focused audience marketplace. It’s built to make out of home media perform like a data-driven digital channel, but with the privacy, credibility, and physical visibility that pharma marketers need right now.
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Conversations that Convert: 2024 Physician Survey on HCP+DTC Pharma Marketing Strategies
Sample Data and Insights from the Research HCPs welcome engaged, informed patients. But our 2024 survey reveals they’re also skeptical of the quality of...
OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
Get insights through today’s most effective, proven approach to next-best-action pharma advertising
White Paper Highlights and Key Takeaways Next-best action’s customer-centric history and the new opportunities created by de-identified patient data How AI...
Download the free eBook today to get the experts’ perspective on how EHR advertising elevates HCP engagement
HCP Engagement at the Nexus of Patient Care The point-of-care ecosystem offers tremendous opportunity for life science brands to reach and engage physician...
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
Every Message, Everywhere, All at Once
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels We surveyed 123 physicians across six medical specialties, and found HCPs...
Precision Engagement: A Better Solution
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing...