When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
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White Paper: The Marketer's Role in Earlier Disease Intervention
When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
All About the EHR: A Q&A on Digital EHR Marketing for HCP Engagement
Digital EHR marketing has become one of the most effective ways for life science brands to reach healthcare providers (HCPs) at meaningful moments in the care journey. As more vendors enter the market with varying claims, many marketers are trying to understand what “EHR advertising” really means and how it fits within omnichannel HCP engagement.
To bring clarity to this topic, we spoke with Louis Trivento, SVP of Strategic Partnerships at OptimizeRx, about how EHR placements work, how physicians perceive them, and how brands can use targeting and measurement to drive performance.
Omnichannel Marketing in Pharma Finally Works: The Precision Change
For years, “omnichannel” has been one of the most overused words in pharmaceutical marketing. Yet for many brands, it has delivered underwhelming results. Campaigns were launched with good intentions—reach patients everywhere, reinforce messages with HCPs, influence decisions across the journey—but the execution often relied on disconnected tactics, incomplete data, and static audiences that didn’t reflect real patient needs.
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Conversations that Convert: 2024 Physician Survey on HCP+DTC Pharma Marketing Strategies
Sample Data and Insights from the Research HCPs welcome engaged, informed patients. But our 2024 survey reveals they’re also skeptical of the quality of...
OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
Get insights through today’s most effective, proven approach to next-best-action pharma advertising
White Paper Highlights and Key Takeaways Next-best action’s customer-centric history and the new opportunities created by de-identified patient data How AI...
Download the free eBook today to get the experts’ perspective on how EHR advertising elevates HCP engagement
HCP Engagement at the Nexus of Patient Care The point-of-care ecosystem offers tremendous opportunity for life science brands to reach and engage physician...
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
Every Message, Everywhere, All at Once
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels We surveyed 123 physicians across six medical specialties, and found HCPs...
Precision Engagement: A Better Solution
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing...