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Reach and engage more HCPs with predictive omnichannel solutions.
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Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Every Message, Everywhere, All at Once: Aligning HCP Engagement with Preferred Channels

Download the latest HCP engagement white paper from OptimizeRx and explore what physicians really want from pharma digital marketing.


Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels


We surveyed 123 physicians across six medical specialties, and found HCPs are active actively seeking clinical-relevant information across a wider range of channels than most marketers might assume – and that key information gaps still exist, which could impact prescribing choices. Discover why AI-enabled, omnichannel programs drive better clinical engagement by meeting physicians where they are actively seeking brand content.