Webinar

Facilitating Shared Decision Making through HCP+DTC Synchronization

OptimizeRx's Mike Palladino draws on his experience as a clinician to explore how enabling SDM and collaborative care strengthens marketing execution.

Facilitating Shared Decision Making through HCP+DTC Synchronization

Omnichannel strategies aspire to integrate and unify marketing channels, creating a seamless and consistent customer experience. But they also can work in service of a greater goal: facilitating shared decision making (SDM) between patients and providers. OptimizeRx's Mike Palladino draws on his experience as a clinician to explore how enabling SDM and collaborative care strengthens marketing execution.

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Blog

Synchronize HCP and DTC Marketing Through Patient Centricity

At Digital Pharma Innovation Week 2024, OptimizeRx's CCO, Theresa Greco discussed how brands can align HCP and DTC marketing through patient centricity.

Blog

Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making

Shared decision making improves patient care and outcomes. When pharma invests in aligning HCP+DTC marketing, they help it become possible.

Case Study

Omnichannel Pharma Marketing Drives 33% Script Lift

See how omnichannel pharma marketing including EHR and social drove a 33% script lift for a top oncology brand using OptimizeRx's DAAP platform.

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