Menu
Solutions
HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Audience Segmentation & Media Planning
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Financial Messaging
Drive script volume while promoting affordability at the point of care.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

Download the Whitepaper
ByIndustry-DownloadWhitePaper-Jun-02-2025-07-40-45-7086-PM
Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
ByIndustry-DownloadWhitePaper-Jun-02-2025-07-40-45-7086-PM
Resources
Blog
See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.
Whitepapers
Gain valuable insight from our recently published original research.
Webinars
Knowledge sharing and great conversations happen here. Join us!
Case Studies
Learn how we’re solving key industry challenges for our clients.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Explore All Resources
GettyImages-624570630
Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
Investors
Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Data & Compliance
Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Contact Us
GettyImages-624570630

Facilitating Shared Decision Making through HCP+DTC Synchronization


Omnichannel strategies aspire to integrate and unify marketing channels, creating a seamless and consistent customer experience. But they also can work in service of a greater goal: facilitating shared decision making (SDM) between patients and providers. OptimizeRx's Mike Palladino draws on his experience as a clinician to explore how enabling SDM and collaborative care strengthens marketing execution.