Conversations that Convert

Explore the results of our 2024 independent physician survey, and the opportunity available through better HCP+DTC synchronization.
Get the White Paper

Dynamic Duo. Dynamic Results.

The pharma marketing landscape is transforming – fueled by new technologies and data science. We’re helping our life science clients and their agency partners navigate the radical changes ahead, so more patients can benefit from life-changing therapies.

Through our unique combination of artificial intelligence (AI) and human intelligence (HI), we determine the optimal time to engage patients and physicians. Then we synchronize HCP and DTC marketing across the programmatic and point-of-care channels your audiences prefer. The result? Increased brand conversions, streamlined therapy start, and stronger brand relationships.

DTC + HCP Alignment

Our patented, patient-centric technology aligns physician and consumer communications through a shared, dynamic patient audience, for synchronized marketing that drives more brand conversions.
Our technology keeps the human in artifical intelligence.


Dynamic Audience Activation Platform (DAAP)

Driven by patent-pending predictive artificial intelligence and real-world data, DAAP identifies patients at or ahead of brand eligibility, prioritizes their treating HCPs with weekly, updated NPI lists, then engages those HCPs through omnichannel, next-best-action marketing.
Our technology keeps the human in artificial intelligence.

Micro-Neighborhood® Targeting

Our patented, HIPAA- and state-compliant patient targeting combines clinical eligibility, social determinants of health, media consumption, and geo-location to find and reach qualified patients on a diverse set of media and programmatic channels – including digital display, connected TV, out-of-home, direct mail, social media and more.

Our technology keeps the human in artifical intelligence.

What Are Your Top Needs?
Let’s Start There.

We’re here to help you capitalize on the latest marketing science. Our patient-centric, patented solutions dynamically segment, prioritize, and engage HCP and consumer audiences, delivering superior performance and script lift.

Medical device and medtech brands need to maximize budget efficiency. We drive cost-effective HCP engagement and patient acquisition by finding your ideal audience, then increasing the relevance and actionability of your brand communications.

Bring your brand strategies to life and deliver incredible results for your clients. We make it easier for our agency partners to incorporate more precise audience targeting and omnichannel delivery into their marketing campaigns.

Trusted by Leading Life Science, Pharma and Med Device Brands


OptimizeRx – We’re More Than an EHR Network

OptimizeRx pioneered EHR-based marketing, and now we provide a true omnichannel experience for patients and physicians. We foresaw the need to synchronize HCP and DTC marketing, help brand audiences navigate the complexities of healthcare delivery, and increase the commercial impact of pharma marketing.

Now, with the launch of our Dynamic Audience Activation Platform and 2023 acquisition of Medicx Health, we’re making that future a reality – drawing on deep clinical expertise, patented technology, and privacy-safe geotargeting that captures the benefits of artificial intelligence, without losing the human perspective. 


Our Resources

Explore the latest trends, research, news and insights from our experts and other industry thought leaders.