HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
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Healthcare Marketing Evolved
Align patients and providers with patient-centric, omnichannel
solutions for life sciences marketing programs - Optimize every engagement for better results.
Discover our innovative and patented approach to HCP and DTC brand marketing that's compliant and industry proven. Join us to make healthcare more effective and privacy safe.
Start With Your Definition of Success
My brand needs to in a privacy-safe and compliant way, and I need a trusted partner to make it happen.
- build an audience
- prepare for launch
- plan omnichannel marketing
- drive brand conversions
- explore point-of-care marketing
- all the above
OptimizeRx has extensive experience across the commercial lifecycle. Whether it's a crowded market or a rare disease our experts will help you achieve your brand's objectives.
Explore Our Solutions
Flexible, Brand-Specific Options
Whatever your objective, our flexible approach to pharma marketing lets you choose the right options for your brand needs: from privacy safe, self-service DTC audiences, sophisticated predictive HCP targeting, EHR advertising, or audience data as a service. Our team of AI, domain, and clinical experts will be here to guide you along the way, so you see dramatically increases in script lift, new patient starts, and ROI.
25%
Average Script Lift
"The team at OptimizeRx has been incredibly responsive. Not only do they deliver great audience AQ, their reporting is timely and thorough."
— VP of Marketing, Top 5 Media Agency
Our Affiliations & Partners
You’re in good company. And so are we. OptimizeRx partners with industry leading publishers and organizations. That's part of how we bring innovation to our customers at the speed of business.
