HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Healthcare Marketing EvolvedTM
Align patient and provider reach with omnichannel solutions that optimize every engagement across any channel.
Our AI-driven and patented approach to HCP and DTC brand marketing is compliance grade and industry proven. Pioneers, and still the leader in POC/EHR workflow HCP messaging, we've met the market demand for making life science omninchannel marketing possible.
Start With Your Definition of Success
My brand needs to in a privacy-safe and compliant way, and I need a trusted partner to make it happen.
- build an audience
- prepare for launch
- plan omnichannel marketing
- drive brand conversions
- explore point-of-care marketing
- all the above
OptimizeRx has extensive experience across the commercial lifecycle. Whether it's a crowded market or a rare disease our experts will help you achieve your brand's objectives.
Explore Our Solutions
Flexible, Brand-Specific Options
Whatever your objective, our flexible approach to pharma & medtech marketing lets you choose the right options for your brand's needs.
- Drive new patient starts
- Support physician education
- Promote brand switch from competitors
- Expand market share in rare or undiagnosed conditions
Your definition of success is our commitment.
25%
Average Script Lift
"The team at OptimizeRx has been incredibly responsive. Not only do they deliver great audience AQ, their reporting is timely and thorough."
— VP of Marketing, Top 5 Media Agency
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