New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent Pharmaceutical Commerce byline, OptimizeRx Solutions Engineer Lauren McQuiston explores the challenges and opportunities presented by this new era of consumer privacy, providing a roadmap for navigating compliance complexities while connecting consumers to vital healthcare information.
Key topics addressed include:
- How consumer privacy legislation is evolving
- The impact on the healthcare industry and advertising data
- Data sharing and third parties
- Key carve-outs that impact marketing strategies
- Balancing scale and precision while staying compliant
Patient privacy and effective healthcare advertising aren’t mutually exclusive. Read the full article and help your brand find the right approach.
