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How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies
0:53

How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies

New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent Pharmaceutical Commerce byline, OptimizeRx Solutions Engineer Lauren McQuiston explores the challenges and opportunities presented by this new era of consumer privacy, providing a roadmap for navigating compliance complexities while connecting consumers to vital healthcare information. 

Key topics addressed include: 

  • How consumer privacy legislation is evolving 
  • The impact on the healthcare industry and advertising data 
  • Data sharing and third parties  
  • Key carve-outs that impact marketing strategies 
  • Balancing scale and precision while staying compliant 

Patient privacy and effective healthcare advertising aren’t mutually exclusive. Read the full article and help your brand find the right approach. 

Related Posts

• Real World Data
How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies
New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent Pharmaceutical Commerce byline, OptimizeRx Solutions Engineer Lauren McQuiston explores the challenges and opportunities presented by this new era of consumer privacy, providing a roadmap for navigating compliance complexities while connecting consumers to vital healthcare information. 
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