DTC Marketing

Discover Smarter DTC Pharma Marketing That Delivers Real Impact

Power your brand with direct-to-consumer strategies built for today’s patient journey.

Accurate. Compliant. Predictive. Integrated.

Build precise patient segments at or near eligibility

Activate dynamic, patient-centric campaigns across channels

With our AI-driven platform, you can seamlessly sync DTC and HCP audiences—driving stronger engagement and outcomes than siloed campaigns ever could.

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Smarter Audience Segmentation & Media Planning for DTC Pharma

Timing matters—but so does delivering the right brand message. When patients are educated, office visits are more productive and the result is script lift and better outcomes.

Our analytics unlock audience insights by combining large-scale, privacy-safe healthcare claims with consumer data. The result: a clearer view of patient decision-making, behaviors, and preferences—so you can target smarter and invest more effectively.

We partner with your team to align creative, messaging, and media—across TV, streaming, display, social, audio, and email—for maximum impact.

With our analytics, you can:

Pinpoint and segment key healthcare audiences

Optimize media plans with precision

Craft messages that resonate

Drive stronger brand performance and outcomes

Turn healthcare intelligence into your competitive marketing edge.

Choose from flexible managed service or self-service options to meet your brand needs.

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Hyper-Local Precision with Micro-Neighborhood® Targeting

Hyper-Local Patient Geo Clusters

Go beyond broad targeting with AI-powered Micro-Neighborhood® Targeting (MNT)—our cookie-less, ID-resolved solution that connects medical data with real-time consumer insights. By combining demographics, behaviors, social determinants, and media preferences, MNT pinpoints brand eligibility signals with clinical precision. We analyze and score over 35 million ZIP+9 geographies to create robust, hyper-local patient clusters—so your brand engages the right audiences where eligibility is highest. With a test vs. control methodology, you’ll gain direct visibility into brand conversion and continuously optimize campaigns for superior results.

Explore Micro-Neighborhood® Targeting

35M

US Neighborhoods Scored & Ranked

Compliance

Privacy-Safe Shield

As DTC pharma marketing leans deeper into consumer data, privacy isn’t optional—it’s essential. Our predictive, AI-powered Micro-Neighborhood® Targeting uses patented tokenization and de-identification to safeguard patient information while protecting your brand’s reputation and compliance.

Built for today and tomorrow, our technology will comply with federal, state, and local regulations even as they evolve—ensuring your campaigns stay both effective and bulletproof.

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100%

HIPAA Compliant

Omnichannel HCP and DTC alignment

Enhanced Care Conversations

Healthcare is shifting from broad, mass-media ads to personalized, meaningful interactions. With OptimizeRx and our Dynamic Audience Activation Platform (DAAP), you can align DTC and HCP messaging around your custom patient segments.

The result: integrated, omnichannel campaigns that foster better patient–provider conversations—driving measurable impact and stronger ROI.

Explore Omnichannel Solutions