HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Audiences
Clinically Specific, Privacy-Safe Healthcare Audiences. Custom Built for Your Brand's Needs.
What happens when you combine clinical expertise, patent-pending AI, and a diverse set of privacy-safe data? You benefit from highly distinct audience segments of the patients and HCPs most likely to be interested in your brand — for transformative care conversations and maximum market penetration.
Patient Profiles
AI-Driven Custom Audiences
We get to know your objectives and use our Dynamic Audience Activation Platform (DAAP) —with unprecedented predictive intelligence and Micro-Neighborhood Targeting®— to build distinct, brand-specific patient audiences that are at or near eligibility. These technologies pull from the most granular, HIPAA-compliant data sources, including medical, EHR, demographic, geographic, and media behavior for the highest media and marketing ROI possible in the current AI landscape.
28:1
Average ROI
Machine Learning & Optimization
Data that keeps getting smarter.
Your data should help you not only meet patients and HCPs where they are, it should tell you where they’re going. Our predictive AI platform offers more effective pharma marketing segmentation by anticipating future needs and with machine learning that’s designed for the dynamic, ever-changing nature of health conditions and the care journey. It starts optimizing your list right away and continuously refines it based on data it’s fed from your campaigns.
350+
Pharmaceutical Brands
HCP and DTC Omnichannel Alignment
Enhanced Care Conversations
Thankfully, healthcare is rapidly moving away from generic mass media consumer advertising to creating more meaningful, responsive interactions between HCPs and patients. Today, only OptimizeRx can make this integration possible and execute it in an omnichannel strategy. DAAP aligns messaging to your custom patient segments with your HCP marketing for mutual conversations that drive impact and ROI.
