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INFORMATION THAT WE COLLECT AND THE PURPOSE OF COLLECTION
|Category of Personal Information Collected||Source||Purpose of Collection||Categories of Recipients|
|Contact information: such as name, address, phone number for patients and/or caregivers; and email address for patients and/or caregivers.||
1. When you register as a user and/or when you update your MyAccount, MyCareSpeak, Account Settings, and Settings pages;
2. When you subscribe to use one or more of OptimizeRx services, and
3. When you opt-in to participate in marketing and/or promotional e-mails and/or surveys, or send e-mails directly to OptimizeRx.
|To deliver OptimizeRx’s services including to communicate with and to help us improve our Websites and Applications; for statistical analysis of user behavior; product improvement and development; fulfillment of a requested transaction or record keeping.||We will not disclose to third parties any of your Personal Information unless: (1) you expressly tell or permit us to disclose such information, or (2) we believe in good faith that we must do so to comply with legal requirements such as laws, regulations, search warrants, subpoenas, or court orders. We also may disclose Personal Information to OptimizeRx operations and maintenance contractors, who sometimes have limited access to your Personal Information in the course of providing products or services to OptimizeRx.|
Emails and Newsletters:
information about your use of e-mails and newsletters that we send to you. In some cases, when you click on a link or an advertisement in an e-mail, text message or newsletter, your browser may be momentarily directed to a Third Party Website (as defined below) that, acting on OptimizeRx’s behalf, notes or "counts" your response to the e-mail or newsletter before redirecting your browser to its proper destination; this redirection process will not be apparent to you.
|From you when you click on and otherwise interact with our e-mail and newsletter content.||In order to better understand and communicate with our users and calculate overall aggregate statistics.||We will not disclose to third parties any of your Personal Information unless: (1) you expressly tell or permit us to disclose such information, or (2) we believe in good faith that we must do so to comply with legal requirements such as laws, regulations, search warrants, subpoenas, or court orders. We also may disclose Personal Information to OptimizeRx operations and maintenance contractors, who sometimes have limited access to your Personal Information in the course of providing products or services to OptimizeRx.|
information identifying the visitor or linking the visitor to the search performed.
|When and if a visitor performs a search within the Websites and Applications, OptimizeRx||To solve technical problems with the services available directly or indirectly in connection with the Websites and Applications and to calculate overall usage statistics.|
Personal Information from Other Sources
We may receive Personal Information about you from other sources with which you have registered, companies who we have partnered with (collectively "Partners") or other third parties. We may associate this information with the other Personal Information we have collected about you.
Disclosure to Linked Sites
Disclosure of Aggregate Information
We may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our Websites and Applications and the activities they conduct while on our Websites and Applications. Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We also may not limit the third parties’ use of the Aggregate Information, except that we do require third parties to whom we disclose Aggregate Information to agree that they will not attempt to make this information personally identifiable by combining it with other databases or performing similar actions.
OptimizeRx restricts access to your Personal Information to those employees with a need to know it in order to carry out their job functions. OptimizeRx requires each of its employees, consultants, and independent contractors to sign confidentiality, nondisclosure, and Business Associate agreements. OptimizeRx also instructs them on how to secure your Personal Information properly. OptimizeRx may also share Personal Information with its attorneys and accountants, or in connection with a potential merger, acquisition, or sale of all or substantially all of its assets, in all cases subject to confidentiality and nondisclosure restrictions.
UPDATING PERSONAL INFORMATION AND CONTACTING OPTIMIZERX
You can always contact us in order to: (1) delete your Personal Information from our systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at firstname.lastname@example.org. Such changes will not have any effect on other information that OptimizeRx maintains. We try to answer every e-mail in a timely manner but might not always be able to do so.
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to OptimizeRx from our servers. The need to back up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that will be difficult or impossible for us to locate. Nevertheless, we promise that upon receiving your request, all Personal Information stored in the databases we actively use for research and daily business activities, and other readily searchable media, will be deleted.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California law provides you with the following rights with respect to your Personal Information, subject to certain exceptions:
When you exercise these rights and submit a request to us, we will verify your identity by asking you for your email address, telephone number, and/or information about your account with OptimizeRx. We also may use a third party verification provider to verify your identity. OptimizeRx will endeavor to honor client’s requests unless such a request conflicts with certain lawful exemptions under the California Consumer Privacy Act of 2018. Please note that OptimizeRx is only required to honor such requests twice in a 12-month period.
Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.
Attn: Privacy Officer
400 Water Street, Suite 200
Rochester, MI 48307
Fax: (248) 453-5529