HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Platform
A healthcare marketing platform that delivers precision that performs—engagement that converts.
OptimizeRx has the only healthcare marketing platform that synchronizes HCP and patient targeting to drive action — not just awareness. From improving script lift to accelerating therapy adoption, our solutions are engineered to deliver conversion opportunities that make a measurable impact on brand performance.
Technology
AI + Human Perseverance = Speed and Scale
Smarter Targeting. Stronger Results.
DAAP modernizes healthcare marketing with a powerful AI engine built by data scientists and clinical experts.
We create custom audience models tailored to your brand goals, ideal HCP and patient profiles, and real-world data — so every dollar works harder. No more wasted spend. No more missed moments.
And with weekly machine learning updates, your DAAP solution keeps getting smarter — adapting in real time to the dynamic patient journey.
It’s precision marketing that actually performs.
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35%
Net New Script Writers with Dynamic Targeting
Audiences
Precise, Compliant Segments
Target Smarter. Spend Smarter.
DAAP pinpoints near-eligibility audiences using anonymous, aggregated real-world medical data — then sharpens the focus with Micro-Neighborhood Targeting®, our hyper-local, HIPAA-compliant lens on patient behavior.
We layer in media habits, medication usage, lifestyle factors, and more to build ultra-precise audience profiles tailored to your brand’s needs — whether you want a one-time list or continuously refreshed segments. Start smarter with our strategic analysis report that shows you exactly where to focus your media spend before a single dollar goes out the door.
It’s targeting with intelligence. Planning with confidence.
75%
AQ Improvement with Predictive Analytics
Omnichannel Activation
Relevant, Unified Message Delivery
Omnichannel, Orchestrated for Impact.
Our omnichannel network delivers a seamless brand experience by aligning the right audiences across the right channels — all powered by DAAP.
As part of our managed services, we activate brief, highly relevant messages across 300+ EHR systems, social media, programmatic, CTV, and more. The result? Smarter frequency, stronger engagement, and no wasted impressions.
Best of all, we synchronize HCP + DTC engagement for true marketing harmony.
This isn’t just omnichannel. It’s healthcare marketing evolved.
