If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
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Platform
A healthcare marketing platform that delivers precision that performs—engagement that converts.
OptimizeRx has the only healthcare marketing platform that synchronizes HCP and patient targeting to drive action — not just awareness. From improving script lift to accelerating therapy adoption, our solutions are engineered to deliver conversion opportunities that make a measurable impact on brand performance.
Technology
AI + Human Perseverance = Speed and Scale
Smarter Targeting. Stronger Results.
DAAP modernizes healthcare marketing with a powerful AI engine built by data scientists and clinical experts.
We create custom audience models tailored to your brand goals, ideal HCP and patient profiles, and real-world data — so every dollar works harder. No more wasted spend. No more missed moments.
And with weekly machine learning updates, your DAAP solution keeps getting smarter — adapting in real time to the dynamic patient journey.
It’s precision marketing that actually performs.
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35%
Net New Script Writers with Dynamic Targeting
Audiences
Precise, Compliant Segments
Target Smarter. Spend Smarter.
DAAP pinpoints near-eligibility audiences using anonymous, aggregated real-world medical data — then sharpens the focus with Micro-Neighborhood® Targeting our hyper-local, HIPAA-compliant lens on patient behavior.
We layer in media habits, medication usage, lifestyle factors, and more to build ultra-precise audience profiles tailored to your brand’s needs — whether you want a one-time list or continuously refreshed segments. Start smarter with our strategic analysis report that shows you exactly where to focus your media spend before a single dollar goes out the door.
It’s targeting with intelligence. Planning with confidence.
75%
AQ Improvement with Predictive Analytics
Omnichannel Activation
Relevant, Unified Message Delivery
Omnichannel, Orchestrated for Impact.
Our omnichannel network delivers a seamless brand experience by aligning the right audiences across the right channels — all powered by DAAP.
As part of our managed services, we activate brief, highly relevant messages across 300+ EHR systems, social media, programmatic, CTV, and more. The result? Smarter frequency, stronger engagement, and no wasted impressions.
Best of all, we synchronize HCP + DTC engagement for true marketing harmony.
This isn’t just omnichannel. It’s healthcare marketing evolved.
