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HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Audience Segmentation & Media Planning
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Financial Messaging
Drive script volume while promoting affordability at the point of care.
White Paper: The Marketer's Role in Earlier Disease Intervention

When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.

Download the White Paper
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Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
White Paper: The Marketer's Role in Earlier Disease Intervention

When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.

Download the White Paper
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Ideas, Insights, and Inspiration for Modern Healthcare Marketers
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Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
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Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
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Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
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Want patients and providers talking about your brand? Talk to us first.
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Platform

A healthcare marketing platform that delivers precision that performs—engagement that converts.

OptimizeRx offers the only healthcare marketing platform that unites HCP and patient targeting into one synchronized experience — driving action, not just awareness. 

From boosting script lift to accelerating therapy adoption, our channel-ready audience solutions create measurable conversion opportunities that elevate brand performance. 

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Technology

AI + Human Perseverance = Speed and Scale

Smarter Audiences. Stronger Engagement. Better Results. 

OptimizeRx modernizes healthcare marketing with an AI-powered platform designed by data scientists and clinical experts.  

We build custom audiences tailored to your brand goals, and ideal HCP and patient profiles using real-world data. This ensures every marketing dollar works harder across the channels where patients and providers engage the most. And it gets smarter over time adapting to your cohort’s unique patient journey. 

No wasted spend. No missed moments. 

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35%

Net New Script Writers with Dynamic Targeting
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Audiences

Precise, Compliant Segments

Brand-Specific. Conversion-Ready.  

Our technology pinpoints near-eligibility audiences using anonymous, aggregated real-world medical data — then sharpens the focus with Micro-Neighborhood® Precision, our hyper-local, HIPAA-compliant lens on condition prevalence.  

We layer in media habits, medication usage, lifestyle factors, and more to build ultra-precise audience profiles tailored to your brand’s needs — whether you want a one-time list or continuously refreshed segments. Start smarter with our strategic analysis report that shows you exactly where to focus your media spend before a single dollar goes out the door.  

It’s targeting with intelligence. Planning with confidence. 

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75%

AQ Improvement with Predictive Analytics
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Omnichannel Activation

Relevant, Unified Message Delivery

Turnkey Audiences and Channel Synchronization.  

OptimizeRx audiences are built for seamless, agnostic omnichannel activation. It’s never been easier to onboard and coordinate media across programmatic, point of care, social media, broadcast, streaming, out-of-home, and other popular services. Our network of media partners allows marketers to consistently reach priority HCP or consumer segments where and when they are most likely to engage—for true omnichannel, surround-sound placements.  

The result? A consistent, reliable, and more efficient way to activate, for optimal frequency, stronger conversion, and no wasted impressions.  

Best of all, we synchronize HCP + DTC engagement for true marketing harmony.  

This isn’t just omnichannel. It’s healthcare marketing evolved. 

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300+

EHRs in our proprietary network
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Experience Pharma Marketing Evolved

Want patients and providers talking about your brand? Talk to us first.

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