HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
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Sample Data and Insights from the Research
HCPs welcome engaged, informed patients. But our 2024 survey reveals they’re also skeptical of the quality of information patients consume and cite a number of factors impacting the physician / patient conversation. However, when information and timing align, these conversations can transform treatment.
In fact, synchronizing engagement with HCPs and patients is a powerful opportunity hiding in plain sight. But first, we need to move beyond the marketing silos that separate the two. Here are the top findings from the survey; download the full white paper to see the implications and actions for pharma brands. 
- 45% of physicians agree that patient-sourced information may cause them to consider new treatments
- 73% of physicians say the medications patients request are only sometimes, occasionally, or rarely appropriate
- 70% of physicians believe aligning the information HCPs and patients receive from brands streamlines care
- 13% of physicians think there is currently strong alignment between HCP and DTC marketing