HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Challenge
A top 20 biopharmaceutical company faced a challenge with an oncology brand that offered strong clinical benefits but had a narrow treatment initiation window due to step therapy requirements. Many healthcare providers (HCPs) became aware of the therapy too late—after patients were no longer eligible. With no clear test or trigger to signal patient qualification, the brand struggled to drive timely patient starts.
Solution
To ensure timely therapy initiation, the brand implemented an AI-powered solution that proactively identified treatment-eligible patients and engaged oncologists directly at the point of care:
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Predictive AI Model Development
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Built a proprietary AI algorithm using multiple longitudinal real-world datasets.
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Designed to detect when patients were likely to change lines of therapy—indicating they were nearing eligibility for the oncology brand.
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Enabled identification of brand-qualified patients even in the absence of a clear diagnostic trigger.
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Timely HCP Engagement
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Delivered AI-driven alerts within the EHR workflow, prompting oncologists just before patients became eligible.
- Ensured brand consideration during critical treatment decision points, improving timing and relevance of communication
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Efficient Targeting and Deployment
- Focused communications only on oncologists treating potentially eligible patients.
- Allowed for smarter deployment of brand messaging and more effective use of field team resources.
- Helped prioritize HCP outreach, increasing the impact of both digital and in-person engagement efforts.
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EHR Integration
- Embedded the program within providers’ existing clinical workflows.
- Raised awareness of patient eligibility in real time—where and when treatment decisions were made.
Results
OptimizeRx’s AI-Powered Solution Accelerates Oncology Therapy Initiation Program Duration: 12 months.
Impact: The AI-driven, EHR-integrated strategy ensured timely brand consideration, optimized HCP outreach, and significantly boosted patient access to the oncology therapy.
