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Reach and engage more HCPs with predictive omnichannel solutions.
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Drive script volume while promoting affordability at the point of care.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
ByIndustry-DownloadWhitePaper-Jun-02-2025-07-40-45-7086-PM
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Case Study

Personalized HCP Engagement Powered by AI Boosts Prescriptions for At-Risk Patients

Challenge

A pharmaceutical company aimed to support earlier intervention with one of its treatments by identifying and engaging healthcare professionals (HCPs) treating patients showing early signs of a progressive condition. But in a crowded immunology space, where treatment delays are common, they needed a way to stand out with precise 
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2,929 Additional Prescriptions Generated

Solution

Partnering with a top healthcare media agency and OptimizeRx, the brand implemented our AI-powered Dynamic Audience Activation Platform (DAAP) to dynamically identify and engage high-value HCPs across both EHR and social media channels. 

 

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Precise Targeting

Identifying patients likely to experience early symptoms of the progressive condition.

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Predictive AI

Prioritizing HCPs treating these patients based on prescribing history and progression likelihood.

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Channel Mix

Delivering treatment education in-EHR and across digital channels during active clinical decision-making.

 

Results

The campaign drove measurable commercial impact in the autoimmune space. It generated a 12.2% new prescription (NRx) lift among exposed HCPs, led to 2,929 additional total prescriptions (TRx), and engaged 82 new-to-brand prescribers. 

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Key Outcomes

1,753 HCPs Reached
 

12.2% Among Exposed HCPs Total Incremental TRx

2,929 Additional Prescriptions Generated

82 New-to-brand Prescribers Engaged