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Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Reach brand-eligible patients, compliant with new and emerging state regulations.
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Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
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Reach patient and provider audiences on their preferred channels when they are primed to act.
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Innovate your marketing with predictive intelligence and smarter program execution.
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Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Point-of-care and programmatic brand marketing – in tune with your patient journey.
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Drive pharma ad revenue through privacy-safe, superior audience performance.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
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Unlocking HCP and DTC Alignment Through Precision Patient Centricity


Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize brand marketing helps pharma close the alignment gap. The result? A greater, shared understanding between patients and HCPs – fostering stronger relationships, driving more efficient care, and leading to a notable increase in script lift.