HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Challenge
A mature brand from a top 5 pharma manufacturer faced rising risks of therapy switching and non-adherence due to the Medicare “donut hole” coverage gap. With an older patient population relying heavily on Medicare, out-of-pocket costs spiked unpredictably based on individual
medication spend. Providers lacked visibility into when patients would enter the gap, making it difficult to proactively offer financial support—often leading patients to consider lower-cost generics.
By predicting Medicare "donut" entry and delivering EHR-integrated financial support messaging.
To predict when patients would enter Medicare’s “donut hole” coverage gap and proactively support therapy adherence
through timely HCP engagement OptimizeRx performed the following.
Delivered brand-specific financial support information to treating physicians.