When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
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White Paper: The Marketer's Role in Earlier Disease Intervention
When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
Understanding the Clinical Workflow: How to Be “In the Room” with HCPs
When it comes to point-of-care (POC) marketing, not every “clinical” moment is truly clinical. Waiting room videos, kiosks, or journal ads may help with awareness—especially for patients—but they are separate from the EHR-managed workflow where care actually happens: intake, medication review, diagnosis, and prescribing.
OptimizeRx Financial Messaging Drives Copay Card Program Adoption for Specialty Therapy
A leading pharmaceutical company sought to ensure eligible patients initiated therapy and improve first-fill rates for a new or access-sensitive specialty brand. The market presented significant challenges, as patients often struggled with medication affordability, leading to low utilization of existing assistance programs. Specifically for this specialty brand, the goal was to address high out-of-pocket costs and/or formulary or access challenges that could hinder patient access and adherence. A precise strategy was required to deliver financial reassurance and streamline access to support programs at critical decision points for healthcare professionals (HCPs).
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5 Essential Marketing Moves that Drive Early Medical Intervention
Pharma commercial executives understand the physical, mental, and financial costs of delayed medical intervention. Every week without the right diagnosis or...
Accelerating Therapy Start & Marketing Impact with Predictive Analytics in Healthcare
Pharma marketing is evolving fast — and data-driven analytics are leading the way. OptimizeRx CEO Steve Silvestro sat down with Fierce Pharma’s Rebecca...
Oncology Marketing Strategy: A Breakthrough Case Study in HCP+DTC Alignment
In oncology, every moment of uncertainty—whether for a physician or a patient—can delay critical treatment decisions. A pharma brand tackled this challenge by...
Everywhere That Matters: Rethinking Omnichannel Strategy in Pharma
Omnichannel is the buzzword—but precision should be the real goal of pharma marketing strategies. To truly educate and empower patient and physician audiences,...
Facilitating Shared Decision Making through HCP+DTC Synchronization
Omnichannel strategies aspire to integrate and unify marketing channels, creating a seamless and consistent customer experience. But they also can work in...
From Gut Feeling to Granular Insight: PLD in Action
When it comes to connecting with healthcare providers (HCPs), smart marketers know that data is their best friend. And Physician-Level Data (PLD) is the MVP of...
Seeing Beyond the Human Eye with OptimizeRx CCO, Theresa Greco
OptimizeRx Chief Commercial Officer Theresa Greco sat down with Fierce Pharma’s Chris Hayden to share her take on how today’s abundance of data allows...
Five Ways Pharma Brands Can Transform Data-Driven Media Planning
As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available,...
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media...
Webinar: Unlocking HCP and DTC Alignment Through Precision Patient Centricity
Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize...
MM+M Media Summit 2023 - Health Media and the Equity Conversation
Access to preventative diagnostics and care yields better health outcomes. But when access is an issue, the likelihood of finding out a diagnosis later in the...
How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand...