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Reach and engage more HCPs with predictive omnichannel solutions.
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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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The Holy Grail of Winning HCP Attention: AI-driven Patient First Engagement

Discover the power of next-best-action pharma advertising in our new white paper. Learn how AI and patient data can maximize impact, and explore real-world case studies.


White Paper Highlights and Key Takeaways

  • Next-best action’s customer-centric history and the new opportunities created by de-identified patient data
  • How AI maximizes next-best action in pharma’s impact by identifying the windows in time when brand-eligible patients are expected to see their HCPs
  • Current next-best-action approaches using physician-level data – and what’s missing
  • Incredible patient-first research results and real-world pharma advertising case studies