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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV


With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy.
 
In this webinar, Medicx (Now part of OptimizeRx) and Madhive explored the potential of incorporating Over-the-Top (OTT) or Connected TV (CTV) into their mix, and addressing the Life Sciences’ primary concern: ensuring adherence to the stringent HIPAA regulations while tracking and measuring ad performance.