If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
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Point of Care Marketing
Directly access providers in the EHR workflow as they make care decisions.
Not all point of care marketing solutions grant you access to the real POC: the point of conversion. Our network of 300+ EHR and ePrescribe partners place your brand directly in qualified patient charts and the prescribing workflow. Reach HCPs on the channel that 68% of them prefer—for an average 19% script lift.
Make your brand message the last thing an HCP sees before choosing treatment.
That’s the impact of point-of-care advertising in the EHR—and why we built the largest direct network of EHR and ePrescribe partners. Since 2006, we’ve delivered context-rich brand messages right where care decisions happen, giving HCPs the insights they need to choose the best treatment for every patient.
Nationwide Scale
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Reach 600K+ actively prescribing HCPs within the EHR and the many professional platforms they use to administer patient care every day.
Transparency & Control
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Verify your impressions are compliantly delivered in the clinical workflow with timely NPI-level, channel-specific reporting.
Proven Results
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Drive more conversions from your marketing dollars, with an average 19% script lift from EHR programs, and up to 25% lift with AI-driven targeting options.
Our Point-of-Care Network
Direct Partnerships Make a Difference in Campaign Reach and Execution.
Unlike other POC advertisers, we don’t rely on secondhand inventory or single-site integrations. Our robust, direct network of EHR, ePrescribe, and telehealth platforms provides our clients with real access to premium placements, higher list matches, and in-depth, NPI-level reporting.
68%
of HCPs rank the EHR as a top choice for brand information.
Transparency, Control, and Precision
Don’t Be Left Wondering How Many NPIs Actually Saw Your Brand Message
Channel-specific, NPI-level granularity and transparency give your brand the clarity to verify and optimize every point-of-care engagement. HCPs get relevant information they need, pharma builds mindshare and conversions, and agencies gain the insights to execute next-best-action strategies. And with data-driven and AI-powered targeting options, your messages align with real patients’ needs.
PLD
Focuses on prescribing behavior at the NPI level, tracking metrics like TRx / NRx, brand switches & media engagement
Patient Starts and Script Lift
Results that Speak for Themselves
OptimizeRx’s EHR-based point-of-care programs routinely deliver an average script lift of 19%. Not solely focused on lift? We help our clients execute programs that reflect a variety of brand objectives, from raising awareness of new-to-market brands, expanding your prescriber base to fuel growth, increasing market share, fending off emerging competition, or supporting patient adherence. Our clients typically see 10x greater impact when deploying point-of-care tactics.
