When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
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White Paper: The Marketer's Role in Earlier Disease Intervention
When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
Understanding the Clinical Workflow: How to Be “In the Room” with HCPs
When it comes to point-of-care (POC) marketing, not every “clinical” moment is truly clinical. Waiting room videos, kiosks, or journal ads may help with awareness—especially for patients—but they are separate from the EHR-managed workflow where care actually happens: intake, medication review, diagnosis, and prescribing.
OptimizeRx Financial Messaging Drives Copay Card Program Adoption for Specialty Therapy
A leading pharmaceutical company sought to ensure eligible patients initiated therapy and improve first-fill rates for a new or access-sensitive specialty brand. The market presented significant challenges, as patients often struggled with medication affordability, leading to low utilization of existing assistance programs. Specifically for this specialty brand, the goal was to address high out-of-pocket costs and/or formulary or access challenges that could hinder patient access and adherence. A precise strategy was required to deliver financial reassurance and streamline access to support programs at critical decision points for healthcare professionals (HCPs).
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OptimizeRx Financial Messaging Case Study: Driving Copay Card Program Adoption
Challenge A leading pharmaceutical company sought to ensure eligible patients initiated therapy and improve first-fill rates for a new or access-sensitive...
AI in HCP Engagement: Driving Smarter Specialist Referrals
Challenge A leading pharmaceutical company sought to increase awareness and referrals for its newly approved treatment for a rare pediatric genetic disorder....
Omnichannel HCP Marketing Delivers 10.5% Script Lift and 7.4:1 ROI
Challenge A pharmaceutical company sought to drive awareness and adoption of an oral chemotherapy drug specifically designed for 3rd/4th line treatment of...
Personalized HCP Engagement Boosts Prescriptions for At-Risk Patients
Challenge A pharmaceutical company aimed to support earlier intervention with one of its treatments by identifying and engaging healthcare professionals (HCPs)...
AI in Healthcare Marketing | CGM Case Study | OptimizeRx
Challenge In a crowded and competitive CGM market, a leading global diabetes device manufacturer sought to drive early adoption of its next-generation sensor....
Post-LOE Pharma Strategy Delivers 3x Rx Lift | Case Study
Challenge A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity...
Pharma TV Ads Drive 6:1 ROI via Dx & Visits for Rare Cardio Tx
Challenge A top pharmaceutical company faced a serious market challenge: a rare cardiology condition was being significantly under diagnosed, often...
Data Driven Decision Making in Pharma- Drove 10:1 Return on TV Ad Spend
Challenge A leading pharmaceutical company set out to refresh its consumer advertising strategy for a well-established treatment for a chronic gastrointestinal...
Omnichannel Pharma Marketing Drives 33% Script Lift | Case Study
Challenge A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase...
Pharma Brand Awareness Campaign Boosts Site Traffic by 203%
Challenge A vaccine brand from a top 10 global manufacturer aimed to boost awareness among healthcare providers in high-value hospital systems and increase...
Pharma Marketing AI Helps Prevent Drops from Medicare Coverage Gaps
Challenge A mature brand from a top 5 pharma manufacturer faced rising risks of therapy switching and non-adherence due to the Medicare “donut hole” coverage...
HCP Engagement Solutions Boost Med Affordability Awareness, 54% Script Lift
Challenge A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong,...
EHR Banner Ads Help HCPs Find Brand-Eligible Oncology Patients
Challenge A top 20 biopharmaceutical company faced a challenge with an oncology brand that offered strong clinical benefits but had a narrow treatment...
Driving Results with CTV Advertising in Pharma Marketing| Case Study
Challenge A leading pharmaceutical company and its agency were looking for a more advanced way to improve their Connected TV (CTV) campaign aimed at patients...