HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Precision Pays Off: How Targeted Awareness Drove 3x Rx Lift and Double-Digit ROI for a Biologic Brand
A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity (LOE), and a new brand extension was preparing to launch. The stakes were high, with two key goals.
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Audience Targeting in Healthcare Drives Lift for Biologic Eye Brand
Challenge A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity...
Uncovering the Undiagnosed: OptimizeRx Boosted Diagnosis & Office Visits for a Rare Cardiology Condition
Challenge A top pharmaceutical company faced a serious market challenge: a rare cardiology condition was being significantly under diagnosed, often...
Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend
Challenge A leading pharmaceutical company set out to refresh its consumer advertising strategy for a well-established treatment for a chronic gastrointestinal...
Dynamic Omnichannel Execution, Including EHR, Yields 33% Script Lift for Top Oncology Brand
Challenge A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase...
Top 10 Global Pharmaceutical Brand Receives 203% Increase in Brand Website Visits From Targeted Hospitals
Challenge A vaccine brand from a top 10 global manufacturer aimed to boost awareness among healthcare providers in high-value hospital systems and increase...
Predictive AI + RWE Prevent Medicare Gaps, Driving 6:1 ROI Through Timely Physician Engagement
Challenge A mature brand from a top 5 pharma manufacturer faced rising risks of therapy switching and non-adherence due to the Medicare “donut hole” coverage...
Boosting Scripts by 54% per HCP with EHR-Driven Co-Pay and Voucher Awareness
Challenge A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong,...
OptimizeRx Drives 28% More Patient Starts for an Oncology Brand with AI-Powered HCP Targeting
Challenge A top 20 biopharmaceutical company faced a challenge with an oncology brand that offered strong clinical benefits but had a narrow treatment...
Improving Audience Quality for CTV with Clinical Connected Datasets
Challenge A leading pharmaceutical company and its agency were looking for a more advanced way to improve their Connected TV (CTV) campaign aimed at patients...