HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Precision Pays Off: How Targeted Awareness Drove 3x Rx Lift and Double-Digit ROI for a Biologic Brand
A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity (LOE), and a new brand extension was preparing to launch. The stakes were high, with two key goals.
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Post-LOE Pharma Strategy Delivers 3x Rx Lift | Case Study
Challenge A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity...
Pharma TV Ads Drive 6:1 ROI via Dx & Visits for Rare Cardio Tx
Challenge A top pharmaceutical company faced a serious market challenge: a rare cardiology condition was being significantly under diagnosed, often...
Data Driven Decision Making in Pharma- Drove 10:1 Return on TV Ad Spend
Challenge A leading pharmaceutical company set out to refresh its consumer advertising strategy for a well-established treatment for a chronic gastrointestinal...
Omnichannel Pharma Marketing Drives 33% Script Lift | Case Study
Challenge A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase...
Pharma Brand Awareness Campaign Boosts Site Traffic by 203%
Challenge A vaccine brand from a top 10 global manufacturer aimed to boost awareness among healthcare providers in high-value hospital systems and increase...
Pharma Marketing AI Helps Prevent Drops from Medicare Coverage Gaps
Challenge A mature brand from a top 5 pharma manufacturer faced rising risks of therapy switching and non-adherence due to the Medicare “donut hole” coverage...
HCP Engagement Solutions Boost Med Affordability Awareness, 54% Script Lift
Challenge A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong,...
EHR Banner Ads Help HCPs Find Brand-Eligible Oncology Patients
Challenge A top 20 biopharmaceutical company faced a challenge with an oncology brand that offered strong clinical benefits but had a narrow treatment...
Driving Results with CTV Advertising in Pharma Marketing| Case Study
Challenge A leading pharmaceutical company and its agency were looking for a more advanced way to improve their Connected TV (CTV) campaign aimed at patients...