HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Uncovering the Undiagnosed: OptimizeRx Boosted Diagnosis & Office Visits for a Rare Cardiology Condition
Challenge A top pharmaceutical company faced a serious market challenge: a rare cardiology condition was being significantly under diagnosed, often...
Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend
Challenge A leading pharmaceutical company set out to refresh its consumer advertising strategy for a well-established treatment for a chronic gastrointestinal...
Dynamic Omnichannel Execution, Including EHR, Yields 33% Script Lift for Top Oncology Brand
Challenge A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase...
Top 10 Global Pharmaceutical Brand Receives 203% Increase in Brand Website Visits From Targeted Hospitals
Challenge A vaccine brand from a top 10 global manufacturer aimed to boost awareness among healthcare providers in high-value hospital systems and increase...
Predictive AI + RWE Prevent Medicare Gaps, Driving 6:1 ROI Through Timely Physician Engagement
Challenge A mature brand from a top 5 pharma manufacturer faced rising risks of therapy switching and non-adherence due to the Medicare “donut hole” coverage...
Boosting Scripts by 54% per HCP with EHR-Driven Co-Pay and Voucher Awareness
Challenge A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong,...
OptimizeRx Drives 28% More Patient Starts for an Oncology Brand with AI-Powered HCP Targeting
Challenge A top 20 biopharmaceutical company faced a challenge with an oncology brand that offered strong clinical benefits but had a narrow treatment...
Improving Audience Quality for CTV with Clinical Connected Datasets
Challenge A leading pharmaceutical company and its agency were looking for a more advanced way to improve their Connected TV (CTV) campaign aimed at patients...