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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Case Study

Dynamic Omnichannel Execution, Including EHR, Yields 33% Script Lift for Top Oncology Brand

Challenge

A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase brand touch points with HCPs to include untapped social media. 

The brand promoted a multi-indication therapy that needed to stay top-of-mind for a range of cancer indications, making consistent visibility and relevance critical. At the same time, many oncologists—key prescribers for the therapy—were highly active on social media platforms. This presented an untapped opportunity for the brand to engage with these specialists in a more direct and meaningful way, opening new channels for education, awareness, and connection.

 
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Integrated EHR and social media strategy yields 33% script lift through integrated EHR & Social Media engagement.

Solution

OptimizeRx partnered with the brand team to enhance social media outreach by adding EHR messaging through their patent-pending Dynamic Audience Activation Platform (DAAP). This approach allowed the biopharma company to connect with oncologists at multiple points throughout their workday, optimizing both the timing and frequency of messages to increase brand engagement and drive prescription volume.

 

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Dynamic Audience Activation

  • Personalized configurations that reflect ideal targets, brand objectives, and real-world data to produce custom audiences. 
  • Maximized the marketing spend, avoid missed opportunities, and reduced media waste.
  • Machine learning improved weekly to reflect the changing and dynamic patient journey.

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EHR & Social Media Strategy

  • The brand connected with oncologists at multiple points throughout their workday, optimizing both the timing and frequency of messages to increase brand engagement and drive prescription volume.

 

Results

Program Duration: 3 months

Impact: DAAP allowed the brand to reach oncologists at multiple points within their workday through omni-channel execution in both the EHR and on social media networks, optimizing the number and frequency of touch points in order to boost brand engagement and script volumes.


 

 

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Key Outcomes

33% Total Script Lift: Among HCPs receiving both EHR and social messaging.
44% More Physicians Reached:  Through social channel activation.
142% Greater Script Impact: Combined EHR and social  execution outperformed single-tactic approaches.
> 1,000 Incremental Scripts: Driven by optimized  multi-channel engagement.