Case Study

Omnichannel Pharma Marketing Drives 33% Script Lift

Client

Oncology Brand

Key Results

33% Total Script Lift

The challenge

Challenge

A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase brand touch points with HCPs to include untapped social media. The brand promoted a multi-indication therapy that needed to stay top-of-mind for a range of cancer indications, making consistent visibility and relevance critical. At the same time, many oncologists—key prescribers for the therapy—were highly active on social media platforms. This presented an untapped opportunity for the brand to engage with these specialists in a more direct and meaningful way, opening new channels for education, awareness, and connection.

Integrated EHR and social media strategy yields 33% script lift through integrated EHR & Social Media engagement.

The solution

Dynamic Audience Activation

Personalized configurations that reflect ideal targets, brand objectives, and real-world data to produce custom audiences. Maximized the marketing spend, avoid missed opportunities, and reduced media waste. Machine learning improved weekly to reflect the changing and dynamic patient journey.

EHR & Social Media Strategy

The brand connected with oncologists at multiple points throughout their workday, optimizing both the timing and frequency of messages to increase brand engagement and drive prescription volume.

The results

Results

Program Duration: 3 months

Impact: DAAP allowed the brand to reach oncologists at multiple points within their workday through omni-channel execution in both the EHR and on social media networks, optimizing the number and frequency of touch points in order to boost brand engagement and script volumes.

Key results

Total Script Lift: Among HCPs receiving both EHR and social messaging.

33%

More Physicians Reached: Through social channel activation.

44%

Greater Script Impact: Combined EHR and social execution outperformed single-tactic approaches.

142%

Incremental Scripts: Driven by optimized multi-channel engagement.

>1,000

Results that speak for themselves.

From rare disease to mass markets, our clients move faster, waste less, and turn coordinated marketing into measurable script lift.

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

Learn how data-driven decision making in pharma delivered a 10:1 ROI on TV ad spend through precise targeting and omnichannel engagement.

The ad ranked in the top 25% for impressions per new prescriptions (NRx) generated.

25%

Return on Advertising Spend (ROAS) Digital Display

10:1

Audience segments ranked in the top one-third for impressions per NRx generated.

3/4

AI-Powered EHR Messaging Drives Significant Referrals for Rare Disease Treatment Referral

Discover how AI in HCP engagement improved rare disease referrals by delivering timely, EHR-based education to pediatricians and specialists.

Higher Overall Referral Rate in the test group compared to the control group.

23x

Increase in Pediatric Endocrinology Referrals in the test group versus the control group.

110x

Increase in Pediatric Genetics Referrals in the test group

~6x

Improving Audience Quality for CTV with Clinical Connected Datasets

See how OptimizeRx drove ROI in pharma CTV advertising by using clinical data and Micro-Neighborhood® targeting to improve audience quality.

OptimizeRx targeting had the best performance of all partners in both audience quality and cost per diagnosed patient

Our Micro-Neighborhood® targeting platform produced higher audience quality than the national benchmark

Higher audience quality rate than the next performing partner

60%

Healthcare marketing is evolving.

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