If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
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About Us
Experience Healthcare Marketing Evolved
OptimizeRx helps the world's leading life sciences brands ensure their marketing strategy and execution make a difference in the lives of their brand eligible patients. The healthcare industry is evolving quickly, increasingly influenced by new and emerging channels of communication. Creating meaningful conversations between brands, HCPs, and patients that lead to better healthcare outcomes is at the heart of what we do.
Our Passion
At OptimizeRx, we believe in the power of connection to drive meaningful health outcomes.
Founded as a healthcare technology company in 2006, OptimizeRx began by delivering coupons and co-pay assistance directly to physicians and pharmacists through EHR and ePrescribing platforms. Today, we’ve evolved into a leading healthcare technology partner, blending human expertise with AI to help life science marketers transform engagement, strengthen customer connections, and ensure patients access the treatments they need. Our mission is simple: make every interaction—with HCPs or patients—drive better, faster, and more positive health outcomes.
We're passionate about working with clients to transform healthcare by ensuring that every interaction—whether with HCPs or patients—leads to better, faster, and more positive health outcomes.
Solution Focused
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We deliver clear, actionable strategies that help pharmaceutical brands overcome real-world challenges. By aligning the right message with the right moment, we drive stronger brand engagement and, ultimately, better patient care.
Collaborative
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We work side by side with clients to understand their unique challenges and deliver strategies that drive measurable impact. Our partnerships are built on shared goals, transparency, and a focus on achieving results that matter.
Outcomes Driven
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We focus on measurable impact. Our solutions help clients plan and activate campaigns that accelerate decision-making, increase engagement, and convert opportunities into real results—delivering stronger brand performance and tangible ROI.
Investors
NASDAQ | OPRX
Our Mission
To combine human ingenuity, artificial intelligence, and technology to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Partners
The Company We Keep
We're Always Looking For Innovative Partners to Achieve our Mission
We build strategic alliances with leading content publishers, advanced technology providers, and a vast network of point-of-care providers to amplify reach, improve performance, and deliver stronger results for clients and collaborators alike.
Careers
Come Make a Difference
Join and build the future of the healthcare industry – and your career – at the same time.
At OptimizeRx, it is our people that set us apart. We are committed to attracting, nurturing, and retaining a passionate, diverse, and talented team of experts who enjoy what they do.
