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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
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Case Study

Accelerating Visits and Diagnosis with Data-Driven, Privacy-Safe Addressable TV 

Challenge

A top pharmaceutical company faced a serious market challenge: a rare cardiology condition was being significantly underdiagnosed, often misattributed to comorbid symptoms in older patients. Their goal was to increase awareness and prompt more patients to seek diagnosis and treatment—while navigating two new competitive product launches. 

Key hurdles included: 

  • Patients often failed to recognize symptoms or relate them to a single disease 
  • Physicians struggled with identification due to symptom overlap 
  • The target audience skewed older and was heavily reliant on addressable TV (ATV). 
  • Measurement for ATV was missing from the brand’s primary vendor. 
  • Legal hurdles delayed multi-channel targeting due to privacy concerns. 
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Exposed patients were 198% more likely to receive a new diagnosis. 

Solution

Data-Driven, Privacy-Safe Addressable TV Strategy 

 

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Smart Media Activation

  • Micro-Neighborhood® Targeting reached zip-9 areas with high prevalence of relevant comorbidities. 
  • Leveraged deterministic medical claims data to focus on undiagnosed populations. 
  • Delivered cost efficiency versus broad demographic TV buys. 
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Privacy-Safe Multichannel Enablement

  • Approved as a HIPAA-compliant data provider, allowing brand to reuse the same targeted audience across digital display, CTV, and data-driven linear—without repeated legal reviews. 
  • Streamlined execution and reduced overhead while maintaining data security standards.

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Integrated Measurement

  • Filled analytics gap left by the brand’s original vendor, delivering data on Audience Quality, office visits, Rx Lift and ROI  
  • Implemented a 1:1 matched test/control design based on demographics, geography, and health history. 
  • Tracked office visits (30-day window) and Rx activity (60-day window) tied directly to media exposure. 
 

Results

The campaign delivered strong performance across every major objective — prompting the client to extend the pilot into a full-year campaign. 

 

 

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Key Outcomes

66% Audience Match 


2x Increase in Visit Speed 


198% increased likelihood of diagnosis