Streamline your digital Go-To-Market strategy for specialty products

A new era of digital transformation has arrived. An enriched spectrum of the digital and virtual world is at our fingertips for specialty product launches.

Specialty launches are being driven by the rising influence of payers, declining access to physicians, intense competition, and a shift away from the one-size-fits-all approach to customer engagement and support.

So how do you maximize product launch success, differentiate your brand, and build deep rapport with providers and patients?

You become a tech innovator.

Join this webinar to learn how to:

  1. Align your go-to-market strategy across functions with digital tools at the point-of-care

  2. Harness the power of real-world data and digital engagement channels to introduce provider and patient support at the most significant inflection points of a patient’s care journey 

  3. Enhance salesforce effectiveness with digital surround sound and virtual engagement tech to deliver exceptional customer engagement and experience

  4. Power your specialty support channel and accelerate patient access with tech to eliminate fragmentation and administrative burden within the prescribing and fulfillment process

*All sign-ups receive a recorded version of the session.


Meet the thought leaders

Avatar for Elizabeth Gentry

Elizabeth Gentry

VP, Specialty Solutions, OptimizeRx
Avatar for Kal Patel

Kal Patel

CEO & CO-Founder, BrightInsight 
Avatar for Daphne Earley

Daphne Earley

Senior Director, Digital Marketing, ViiV Healthcare