Skip to content

Conversations that Convert: New Insights for Pharma Marketing

Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.


Get the Results!

Sample Data and Insights from the Research


of physicians agree patient-sourced information may cause them to consider new treatments


of physicians say the medications patients request are only sometimes, occasionally, or rarely appropriate


of physicians believe aligning the information HCPs and patients receive from brands streamlines care


of physicians think there is currently strong alignment between HCP and DTC marketing

Survey Methodology

About the research 

OptimizeRx contracted with an independent research company to conduct a qualitative and quantitative survey of 172 U.S. physicians in February and March of 2024. To qualify, physicians had to spend 75 percent of their time seeing patients and have between three and 29 years of post-residency experience. Physician specialists surveyed included dermatologists (21), neurologists (21), gastroenterologists (20), oncologists (20), immunologists (20), endocrinologists (20), and primary care physicians (50). 


About OptimizeRx

Founded in 2006, OptimizeRx is an award-winning health technology company providing best-in-class solutions to leading life sciences manufacturers. We help brands engage and support their physician and patient customers through our Dynamic Audience Activation Platform (DAAP), which connects over 2MM U.S. healthcare providers and millions of their patients through an artificial intelligence engine embedded within a proprietary omnichannel network.


Patient-physician care conversations don’t happen in a void – personalize your pharma marketing based on HCP and DTC audience needs. 

get the results