Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Get more from your physician-level data today and tomorrow to get a clear, actionable guide to incorporating PLD & transform HCP engagement with your brand.
May 2024 • OptimizeRx
White Paper: Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
September 2024 • OptimizeRx
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
At the 2024 Digital Pharma East Conference, we explored how life-changing pharmaceutical treatments can capitalize on today’s technological advances.