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Increasing HCP Engagement with MSLs Using Interactive EHR Communications

See how OptimizeRx’s Digital Field Connection solution generated multiple connection requests from 58% of participating HCPs.

CLIENT GOAL

The medical affairs team for an autoimmune therapy sought an innovative approach to connect HCPs with their MSLs in light of COVID-19 office restrictions. 

  • 14% conversion rate from click to inquiry
  • 58% of participating HCPs submitted multiple requests
  • 37% average increase in prescriptions per HCP

THE CHALLENGE

  • Limited in-person access for MSLs due to COVID-19 and provider restrictions.
  • Biologic drug with more complex scientific profile, likely to prompt HCP questions.

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HOW WE DID IT

Implemented a digital solution via the EHR workflow that provided a direct virtual connection between HCPs and their MSLs, increasing engagement and communication while allowing MSLs to provide more efficient, effective support for a wider geographic territory.

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One-Click, Digital Connection

HCPs able to get support with a single click on an EHR banner, generating a direct text message to their MSL.

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EHR-Based Platform

Digital placement in clinical workflow kept brand and field team support top-of-mind for busy providers.

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Provider-Driven Inquires

Allowed HCPs to connect virtually where and when they had a brand question for relevant, timely engagement and support.

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Data-Driven Targeting

Digital Field Connection offered to select providers based on practice specialty and brand NDC codes.

Learn how OptimizeRx's interactive, EHR-based communications can increase HCP engagement with your brand’s MSLs

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