Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better treatments. And that’s a good thing, for everyone.
27 February 2025 • Dynamic Targeting
Outsmart the Competition: Optimize HCP Marketing for Message Timing
Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get
6 February 2025 • OptimizeRx
4 Steps to Boost HCP Engagement with Your Drug Launch
The trials are complete. The data is positive. The FDA review is in progress....