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Driving Utilization of Central Intake Pharmacy with EHR-Based Notifications

See how OptimizeRx directed 94% of script volume from our EHR network to the client's preferred central pharmacy

CLIENT GOAL

An ophthalmology brand wanted to direct 25% of OptimizeRx network scripts to central intake pharmacy, in order to maintain consistency and visibility.

  • 95% of network prescriptions to central intake pharmacy
  • 5,000+ prescriptions from network HCPs
  • 700+ average HCPs engaged/month

THE CHALLENGE

  • Brand available from any pharmacy, limiting motivation to use central intake pharmacy.
  • Low awareness of preferred brand pathway from prescribing physicians.
  • Limited visibility into which HCPs were prescribing to central vs. alternative pharmacy.

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HOW WE DID IT

Delivered a preferred pharmacy notification directly within the EHR workflow at the moment a physician was preparing to send a brand prescription for fulfillment, making use of the central intake pharmacy the default option.

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Point-of-Prescribe Engagement

Raised awareness of preferred pharmacy pathway at the most relevant, actionable moment.

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Opt-out Framework

Positioned central intake pharmacy as the default option, requiring HCPs to actively override/decline preferred routing.

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Efficient Prescribing

Established an infrastructure that promoted and simplified the preferred brand fulfillment channel.

Learn how a point-of-care, in-workflow alert program can direct prescribing HCPs to your ideal brand fulfillment pathway.

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