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Resources
Blog
Why Point of Care Matters in Omnichannel HCP Marketing
Learn how point of care channels like the EHR strengthen omnichannel HCP marketing by converting brand awareness to prescriber action.
April 2026
Blog
Rethinking HCP Digital Reach at the POC: The Missing Transparency Layer
HCP digital reach doesn't drive results alone. Learn why transparency and precision are essential to reaching prescribing moments.
March 2026
Blog
Why Predictive Analytics in Healthcare Are Key to Marketing Alignment
Learn how predictive analytics in healthcare safely enables synchronized HCP and patient campaigns, improving timing, engagement, and therapy adoption.
March 2026
Blog
The Elusive Point of Care Definition
The point of care definition matters for pharma marketing. Here's how marketers can reach clinicians at the moment prescribing decisions happen.
March 2026
Blog
Four Rare Disease Marketing Principles to Accelerate Patient Journeys
Rare disease marketing depends on precision, timing, and alignment. These four principles help brands accelerate diagnosis and treatment journeys.
February 2026
Blog
Beyond Demographics: Deeper Audience Intelligence in Healthcare Marketing
Discover how more robust audience intelligence can improve healthcare media strategies, with real results from OptimizeRx's SAD analysis.
February 2026
Blog
Portability Matters: Why Siloed Audiences Undermine Pharma Omnichannel DTC
Pharma omnichannel DTC marketing requires unified audiences, not channel silos. Discover how portable audiences drive better reach, sequencing & measurement.
February 2026
Blog
What's in Store for 2026? Our Healthcare Marketing Trend Predictions
What healthcare marketing trends will set the tone of 2026? OptimizeRx leaders share their predictions on technology, human centricity, and more.
January 2026
Blog
OptimizeRx+Experian Improve Privacy-Safe ID Resolution in Healthcare Marketing
Introducing a new data collaboration to better measure exposed audiences, for a more complete and accurate view of healthcare marketing engagement
January 2026
Blog
OptimizeRx Continues Expansion of the Company's Point-Of-Care Network
OptimizeRx announces new and renewed partnerships with leading EHR and eRx platforms, expanding its POC network and increasing unique NPI reach by 37%.
December 2025
Blog
All About the EHR: A Q&A on Digital EHR Marketing for HCP Engagement
Modern omnichannel marketing in pharma uses real clinical data and precision timing to reach patients and HCPs when it matters most.
December 2025
Whitepaper
Pharma TV Advertising – Myth Vs. Reality
For educational power and nationwide reach, no other channel compares to television. But pharma may be making unnecessary tradeoffs that limit campaign impact. This infographic explores the most common myths that hold marketers back—and the solutions at brands' fingertips.
Jun 2025
Whitepaper
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Your complete guide to optimizing HCP marketing with physician-level data
Apr 2025
Whitepaper
The Definitive Guide to Pharma Marketing by Lifecycle Stage
Explore the key questions to ask and the factors to consider in building a pharmaceutical marketing strategy that delivers results.
Feb 2025
Whitepaper
OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Discover how innovative DTC marketing strategies, AI solutions, and precision engagement are driving better patient outcomes and improving ROI for pharma brands.
Jan 2025
Whitepaper
Conversations that Convert: 2024 Physician Survey on HCP+DTC Pharma Marketing Strategies
OptimizeRx commissioned an independent survey of 170+ physicians, exploring their perception of direct-to-consumer pharma marketing strategies, how patients engage with and consume health information, and how it impacts their treatment experience. The results revealed a key, untapped opportunity – synchronizing HCP and DTC pharma marketing.
Aug 2024
Whitepaper
Get insights through today's most effective, proven approach to next-best-action pharma advertising
Discover the power of next-best-action pharma advertising in our new white paper. Learn how AI and patient data can maximize impact, and explore real-world case studies.
Nov 2023
Whitepaper
The Holy Grail of Winning HCP Attention: AI-Driven Patient-First Engagement
Discover the power of next-best-action pharma advertising in our new white paper. Learn how AI and patient data can maximize impact, and explore real-world case studies.
Nov 2023
Whitepaper
Download the free eBook today to get the experts' perspective on how EHR advertising elevates HCP engagement
Discover how EHR advertising can enhance HCP engagement and provide valuable insights for life science brands. Download the free eBook today and unlock the potential of point-of-care opportunities.
Aug 2023
Whitepaper
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Discover the factors driving or hindering biosimilar switching, why your marketing content approach matters, and the three crucial questions your biosimilar brand should be asking.
Jun 2023
Whitepaper
Every Message, Everywhere, All at Once
Download the latest HCP engagement white paper from OptimizeRx and explore what physicians really want from pharma digital marketing.
May 2023
Case Study
Patient-Centric Pharma Marketing Drives 44% Script Lift & Wider Prescriber Reach
See how patient-centric pharma marketing powered a 44% prescription lift and strong prescriber growth for a rare sleep disorder therapy.
Nov 2025
Case Study
Chronic Care Therapy Gains 4% Script Lift from EHR Patient Engagement
AI-powered EHR patient engagement drove a 4.07% lift in prescribing, 1,100+ new writers & 16K+ incremental scripts.
Nov 2025
Case Study
OptimizeRx Financial Messaging Case Study: Driving Copay Card Program Adoption
Discover how AI in HCP engagement improved rare disease referrals by delivering timely, EHR-based education to pediatricians and specialists.
Sep 2025
Case Study
AI in HCP Engagement: Driving Smarter Specialist Referrals
Discover how AI in HCP engagement improved rare disease referrals by delivering timely, EHR-based education to pediatricians and specialists.
Aug 2025
Case Study
Omnichannel HCP Marketing Delivers 10.5% Script Lift and 7.4:1 ROI
AI-powered omnichannel HCP marketing drove a 10.5% script lift and 7.4:1 ROI for a late-line oral chemotherapy brand.
Aug 2025
Case Study
Personalized HCP Engagement Boosts Prescriptions for At-Risk Patients
Discover how AI-driven, personalized HCP engagement improves prescribing behavior and patient outcomes for at-risk populations.
Aug 2025
Case Study
AI-Powered HCP Targeting Drives Major Growth for Diabetes Device Brand
AI-powered HCP targeting drives $12.8M in revenue for a CGM brand.
Aug 2025
Case Study
Post-LOE Pharma Strategy Delivers 3x Rx Lift
Discover how a top biologic ophthalmology brand saw 3x Rx lift & up to 20:1 ROI using audience targeting in a competitive, post-LOE pharma landscape.
Jun 2025
Case Study
Rare Disease Patient Identification That Increased Diagnosis
A rare disease patient identification case study showing increased diagnosis & visits with measurable outcomes through privacy-safe addressable TV targeting.
Jun 2025
Case Study
Omnichannel Pharma Marketing Drives 33% Script Lift
See how omnichannel pharma marketing including EHR and social drove a 33% script lift for a top oncology brand using OptimizeRx's DAAP platform.
Jun 2025
Case Study
Pharma Brand Awareness Campaign Boosts Site Traffic by 203%
See how a targeted pharma brand awareness campaign drove a 203% increase in website visits from hospital HCPs using the OptimizeRx omnichannel network.
Jun 2025
Case Study
Pharma Marketing AI Helps Prevent Drops from Medicare Coverage Gaps
Pharma marketing AI helped predict Medicare coverage gaps and generate 46K+ incremental prescriptions.
Jun 2025
Case Study
HCP Engagement Solutions Boost Med Affordability Awareness, 54% Script Lift
See how HCP engagement solutions drove a 54% script lift by promoting co-pay and voucher offers in the EHR.
Jun 2025
Case Study
EHR Banner Ads Help HCPs Find Brand-Eligible Oncology Patients
See how targeted EHR banner ads and AI-powered HCP engagement drove a 28% increase in patient starts for a leading oncology brand.
Jun 2025
Case Study
Data Driven Decision Making in Pharma- Drove 10:1 Return on TV Ad Spend
Learn how data-driven decision making in pharma delivered a 10:1 ROI on TV ad spend through precise targeting and omnichannel engagement.
Jun 2025
Webinar
Everywhere That Matters: Rethinking Omnichannel Strategy in Pharma
Omnichannel is the buzzword—but precision should be the real goal of pharma marketing strategies.
Sep 2026
Webinar
Oncology Marketing Strategy: A Breakthrough Case Study in HCP+DTC Alignment
In oncology, every moment of uncertainty—whether for a physician or a patient—can delay critical treatment decisions.
Sep 2026
Webinar
5 Essential Marketing Moves that Drive Early Medical Intervention
Learn 5 ways to optimize your life science marketing for early medical intervention, better patient outcomes, and greater commercial performance.
Oct 2025
Webinar
The Marketer's Role in Early Diagnosis and Treatment
OptimizeRx Steve Silvestro breaks down how connected pharma marketing strategies lead to earlier diagnosis and treatment, and better patient outcomes.
Oct 2025
Webinar
Accelerating Therapy Start & Marketing Impact with Predictive Analytics in Healthcare
Pharma marketing is evolving fast — and data-driven analytics are leading the way.
Oct 2025
Webinar
Facilitating Shared Decision Making through HCP+DTC Synchronization
OptimizeRx's Mike Palladino draws on his experience as a clinician to explore how enabling SDM and collaborative care strengthens marketing execution.
Jun 2025
Webinar
Seeing Beyond the Human Eye with OptimizeRx CCO, Theresa Greco
OptimizeRx Chief Commercial Officer Theresa Greco sat down with Fierce Pharma's Chris Hayden to share her take on how today's abundance of data allows marketers to see insights beyond those visible to the human eye, but only when we apply the right lens.
Jun 2025
Webinar
From Gut Feeling to Granular Insight: PLD in Action
When it comes to connecting with healthcare providers (HCPs), smart marketers know that data is their best friend. And Physician-Level Data (PLD) is the MVP of campaign insights. PLD gives you the granular, inside scoop on HCP behavior, so you can easily see what's working, what's missing the mark, and optimize your strategy in real time.
Jun 2025
Webinar
Five Ways Pharma Brands Can Transform Data-Driven Media Planning
Watch now to learn how integrating quantitative data on condition and market-specific, de-identified patients with their media preferences, interests, and demographics generates insights that enhance patient engagement, inform media investments, and strengthen advertising effectiveness.
Dec 2024
Webinar
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Watch industry leaders from Genentech, Argenx, FiercePharma, and OptimizeRx as they discuss how to deepen insights into patient behaviors while safeguarding privacy.
Dec 2024
Webinar
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
At the 2024 Digital Pharma East Conference, we explored how life changing pharmaceutical treatments can capitalize on today's technological advances and rich data resources to achieve tighter control on HCP and DTC messages and timing to amplify omnichannel marketing effectiveness, drive economies of scale, better inform patients and physicians, and increase commercial impact.
Sep 2024
Webinar
Unlocking HCP and DTC Alignment Through Precision Patient Centricity
Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize brand marketing helps pharma close the alignment gap.
Jun 2024
Webinar
MM+M Media Summit 2023 - Health Media and the Equity Conversation
This panel surveys the broader health media's progress — and lack thereof — over the last three years, examining its role and responsibility in confronting the epidemic of health inequity.
May 2024
Healthcare marketing is evolving.
Ready for more than just a data vendor?