PMSA Fall Symposium 2024

Meet OptimizeRx at the Pharmaceutical Management Science Association's Fall Symposium! We'll be talking about the latest advances in artificial intelligence and data science, and how they make us smarter, more efficient pharma marketers, so we can deliver more support to patients and physicians.

Digital Pharma East 2024

Join OptimizeRx at Digital Pharma East, and let's work together to advance pharma marketing innovation. Catch our presentation on the Omnichannel Marketing track, get a complimentary massage to take a break from the hustle, and stop by our booth to learn how patient-centric DTC and HCP marketing synchronization delivers greater commercial impact. Get ready to "ease your stress and align your success" – meet us there!

NACDS Total Store Expo

Connect with us at NACDS Total Store Expo, the industry’s largest gathering of healthcare and wellness retailers. Gain new insights into today’s evolving marketplace and discover how OptimizeRx is helping increase medication affordability, awareness, and access through market-leading technology.

PM 360 Elite 100 Awards 2024

June 18, 2024

New York City, New York

Fantastic night at PM360 Elite 100 Awards, celebrating OptimizeRx honoree Karin Hayes! It's always great to mingle with today's best and brightest, including winners Jeremy Vannatta and Mike Czuba from Abelson Taylor.

Digital Pharma Engage 2024

May 13-15, 2024

Newport Beach, CA

Join OptimizeRx at this invitation-only event that brings together executive-level marketing professionals in the life sciences industry to explore new innovations and strategies. We’ll be talking about how patient-centric brand marketing increases the alignment between HCP and DTC outreach – driving efficiencies, personalization, and greater script impact – as well as the privacy-safe, HIPAA-compliant solutions available.

Pharmaceutical Management Science Association Annual Conference

May 5-8, 2024

Denver, CO

We’re excited to be part of the roster of distinguished speakers at the PMSA Annual Conference. Don’t miss our General Session on May 6, Unraveling the Matrix of Omnichannel Consumer Engagement: A White Box ML Odyssey. OptimizeRx’s Karin Hayes presents this case study alongside Scott Hull and Karen Lazan from Regeneron, exploring the business purpose, project approach, and methodologies for building a machine learning model.

Pharma USA: Better Pharma Marketing with Next-Best-Action Strategies

March 26, 2024

Philadelphia, PA

During the Pharma USA conference, we had the opportunity to facilitate an interactive workshop attended by more than 30 of our pharmaceutical colleagues. The diverse group, representing various titles, functions, and companies, shared their insights on three critical topics in omnichannel pharma marketing. See the main takeaways from the discussion.

Point of Care NOW: Leveraging EHR Platforms for HCP Engagement

March 20, 2024

New York, NY

The EHR plays an important role in omnichannel programs, allowing brands to build on high-level brand awareness activities with a clinically-relevant presence at the point-of-prescribe. By aligning messages and channel delivery with key patient care windows from the top to bottom of your marketing funnel. DAAP increases the precision, relevance, and reach. Learn more about DAAP

Navigating Patient Privacy & Next-Best Action at DigiPharma Connect

March 11-13, 2024

Hilton Head, SC

AI- and RWD-driven opportunities are revolutionizing digital engagement strategies – but balancing patient privacy and targeting accuracy requires the right tools, technology and data resources. So how can your pharma brand adapt HCP and consumer marketing strategies to align with current healthcare trends and patient privacy needs? See how our Dynamic Audience Activation Platform (DAAP) is setting new standards in patient-centric, privacy-safe HCP and consumer communications with a next-best-action approach.