We’re inviting some of our closest healthcare-loving friends to join OptimizeRx and other industry leaders at these upcoming events. Great conversations lead to great partnerships and opportunities—so please join us!
Searching for ways to increase omnichannel reach and advance HCP engagement goals? Omnichannel strategies continue to be one of the most talked-about trends for HCP marketers, but too often the focus is on abstract concepts, not real-world applications.
Learn how life sciences brands can preserve patient data privacy in real-world data and artificial intelligence models The use of patient real-world health data (RWD) and artificial intelligence (AI) to direct HCP engagement tactics and drive brand growth continues to grow. However, pharma marketers...
How can specialty pharma brands increase HCP engagement and align market access efforts with physician needs? As communication with HCPs continues to evolve, specialty pharma brands require highly-targeted digital solutions that align with physician needs in the moment and streamline engagement and ...
How can pharma marketers embrace innovative digital strategies to best support HCPs during the care journey? As the need for strong omnichannel digital strategies increases for HCP marketers, there’s one channel that is often misunderstood and overlooked: social media. In fact, with 46% of physician...
Searching for Ways to Improve HCP Engagement within the EHR? Life science companies face many different hurdles in adapting their market access strategies for a virtual world: access barriers, inefficient HCP communication, and a lack of true omnichannel reach. These challenges can have a significan...
Where Is Your Brand on the Omnichannel Journey? Omnichannel strategies for HCP engagement continue to be a dominant topic for pharma marketers and their agency partners, but how can your brand fully transition from current “multichannel” strategies? We’re attending Digital Pharma East to help brands...
Searching for Ways to Streamline the Specialty Prescribing Workflow for your Brand? Despite market access teams’ best efforts to negotiate favorable payer coverage terms for their brands, HCPs face numerous barriers when trying to start patients on their preferred specialty therapy. These challenges...
Create a smarter, omnichannel HCP engagement strategy with AI-directed targeting built into the provider workflow. How does your medical device brand engage and support providers throughout the care journey? Our industry shares the goal of creating the most effective communication strategies to info...
Deliver Targeted Brand Content to HCPs’ Fingertips With an Omnichannel Approach COVID has driven a surge in digital transformation within the life science industry – especially for marketers. Armed with robust data and new technologies, brand teams have been able to refine messaging and discover ne...
Join us at Fierce Pharma’s exclusive, invite-only summit for executive-level marketing professionals—Digital Pharma Engage. We’ll be helping brands analyze the effectiveness of their digital engagement strategy and offering innovative solutions that improve the provider and patient experience. Keep...
