We’re inviting some of our closest healthcare-loving friends to join OptimizeRx and other industry leaders at these upcoming events. Great conversations lead to great partnerships and opportunities—so please join us!
Physicians are demanding more curated, actionable information from life science manufacturers, and oncology is no different. In a recent survey, 55% of oncologists agreed or strongly agreed that brand information is more valuable when it closely aligns with their current patient panels. And when ask...
Transforming HCP Engagement with AI-Driven Next-Best-Action Strategies
How can medical device brands improve HCP engagement with EHR-based digital strategies? The healthcare industry has experienced dramatic changes in communication technology in recent years, evolving to meet the shifting needs of brands embracing digital-first approaches to medical device marketing. ...
How can specialty pharma brands increase HCP engagement and align market access efforts with physician needs? As communication with HCPs continues to evolve, specialty pharma brands require highly-targeted digital solutions that align with physician needs in the moment and streamline engagement and ...
Learn how life sciences brands can preserve patient data privacy in real-world data and artificial intelligence models The use of patient real-world health data (RWD) and artificial intelligence (AI) to direct HCP engagement tactics and drive brand growth continues to grow. However, pharma marketers...
Searching for ways to increase omnichannel reach and advance HCP engagement goals? Omnichannel strategies continue to be one of the most talked-about trends for HCP marketers, but too often the focus is on abstract concepts, not real-world applications.
How can pharma marketers embrace innovative digital strategies to best support HCPs during the care journey? As the need for strong omnichannel digital strategies increases for HCP marketers, there’s one channel that is often misunderstood and overlooked: social media. In fact, with 46% of physician...
