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20 March 2025 Artificial Intelligence
The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better treatments. And that’s a good thing, for everyone.
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27 February 2025 Dynamic Targeting
Outsmart the Competition: Optimize HCP Marketing for Message Timing
Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get
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6 February 2025 OptimizeRx
4 Steps to Boost HCP Engagement with Your Drug Launch
The trials are complete. The data is positive. The FDA review is in progress....

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29 April 2025 Patient Journey Blog

Pharma Still Leans Heavily on Linear TV—Is It Time to Evolve Your Approach?

In an age of fragmented attention and ever-changing viewing habits, television advertising continues to be a cornerstone for pharmaceutical marketing. And for...
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15 April 2025 Artificial Intelligence Blog

Listen to This: Why Your Streaming Playlist Is Like an Adaptive DTC Audience

You probably know the fun and ease of streaming music. Playlists update constantly, automatically predict your interests, and refresh based on your listening...
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27 March 2025 Audience Profiling Blog

Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making

As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician...
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20 March 2025 Artificial Intelligence Blog

The Adaptive Edge: Mastering the Future of DTC Pharma Marketing

You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns...
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27 February 2025 Dynamic Targeting Blog

Outsmart the Competition: Optimize HCP Marketing for Message Timing

It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies,...
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6 February 2025 HCP Engagement Blog

Four Steps to Boost HCP Engagement with Your Drug Launch

The trials are complete. The data is positive. The FDA review is in progress (and looking good!). Launching a new drug is a pivotal, exciting moment for...
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27 January 2025 Patient Centric Marketing Research & Reports

OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved

Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
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15 January 2025 Artificial Intelligence Blog

2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment

There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have...
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7 January 2025 Omnichannel Marketing Blog

Case Study: Read How Data-Driven Targeting Drove 10:1 Return For This In-Line GI Brand

As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent...
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31 December 2024 Audience Profiling Blog

Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing

In early December, I had the opportunity to join marketing colleagues from Genentech and Argenx on a Fierce Pharma webinar titled "Targeting with a Purpose:...
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30 December 2024 Audience Profiling Webinars

Five Ways Pharma Brands Can Transform Data-Driven Media Planning

As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available,...
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13 December 2024 Audience Profiling Blog

Webinar Recap: Five Ways to Transform Data-Driven Media Planning

Transforming data-driven media planning requires more than just adopting new tools—it demands a shift in mindset. In an industry where long approval processes,...
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7 December 2024 Audience Profiling Webinars

Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future

Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
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5 December 2024 HCP Engagement Blog

Exploring EHR Advertising for Your Pharma Brand? Read this First.

Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing...
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21 November 2024 Audience Profiling Blog

Improving Audience Profiling & Quality for More Targeted Connected TV

Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also...
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12 November 2024 Case Studies

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

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28 October 2024 Case Studies

Improving Audience Quality for CTV with Clinical Connected Datasets

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16 October 2024 Audience Profiling Blog

The Secret to Reducing DTC Media Waste? Integrated Audience Profiling

As competition for patient attention and engagement from both pharma brands and other healthcare “influencers” rises, there’s no room for uncertainty in...
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1 October 2024 Artificial Intelligence Blog

Unlock Opportunities in Oncology with HCP+DTC Marketing Alignment

The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite...
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23 September 2024 Patient Centric Marketing Webinars

Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing

In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media...
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19 September 2024 Dynamic Targeting Blog

The Four Hidden Risks of Static Audience Profiling in Pharma Marketing

Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their...
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12 September 2024 Real World Data Blog

How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies

New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent...
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27 August 2024 Patient Centric Marketing Blog

It’s Time to Integrate Your HCP Programmatic and Point of Care Media

Omnichannel, “surround sound” marketing is the gold standard for life science brands and their agencies-of-record to drive more meaningful, lasting physician...
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14 August 2024 Pharma Digital Marketing Blog

Patient Privacy and Pharma Marketing: 4 Questions to Ask Your Vendor

From the latest wave of privacy laws from Texas, Florida, and Oregon taking effect on July 1, to Google’s recent reversal on cookie depreciation, patient and...
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31 July 2024 Audience Profiling Blog

2024 Survey: Specialist Perspectives – and the Surprising Differences

OptimizeRx’s 2024 independent survey of 170+ physicians across seven specialty areas showed that HCPs value informed, engaged patients, and highlighted a...
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17 July 2024 Dynamic Targeting Blog

3 Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)

In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP...
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28 June 2024 Blog

Health Equity and Patient Centricity for Underserved Communities

As we reflect on the past month's celebrations for Pride and Juneteenth, we also want to recognize the challenges LGBTQ+ individuals, people of color (POC),...
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27 June 2024 Point-of-Care Engagement Blog

AI in Pharma Marketing: Data Lag, Boost Engagement

Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical...
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18 June 2024 Blog

What HCP Attitudes to DTC Tell Us About Omnichannel Pharma Marketing

A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs...
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17 June 2024 Blog

Healthcare in the Age of Connected TV: Our Expert Weighs In!

Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike. In an article published by PM360 magazine, Stacey...
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11 June 2024 Blog

2024 Physician Survey: Untapped Opportunity in Healthcare Advertising

Enhancing Patient Outcomes: Aligning HCP and DTC Strategies Healthcare advertising targets patients. And healthcare advertising targets physicians. But for...
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7 June 2024 DTC Marketing Webinars

Webinar: Unlocking HCP and DTC Alignment Through Precision Patient Centricity

Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize...
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6 June 2024 Patient Experience & Engagement Blog

Synchronize HCP and DTC Marketing Through Patient Centricity

Enhancing Patient Outcomes: Aligning HCP and DTC Strategies In today’s digitally-driven pharma marketing landscape, brands face audience information fatigue –...
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23 May 2024 Digital Innovations & HIT Interoperability Blog

Unleashing the Power of Machine Learning for Personalized Engagement

In today's digital landscape, capturing and retaining consumer attention has become an uphill battle. With over $1.1 billion spent monthly on pharmaceutical...
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13 May 2024 Webinars

MM+M Media Summit 2023 - Health Media and the Equity Conversation

Access to preventative diagnostics and care yields better health outcomes. But when access is an issue, the likelihood of finding out a diagnosis later in the...
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2 May 2024 Patient Experience & Engagement Blog

AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing

It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions...
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1 May 2024 Webinars

How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV

With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand...
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25 April 2024 Patient Access Blog

Patient-First Engagement: Navigating Privacy-Conscious Era

The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via...
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10 April 2024 Blog

Pharma Marketing Success Through the Brand Lifecycle: A Guide

Pharma Marketing Evolves Over the Commercial Lifecycle – Are You Asking the Right Questions? Pharma marketers know that brand needs and opportunities shift as...
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8 April 2024 Research & Reports

The Ultimate Guide to Omnichannel Audience Design for Healthcare Marketing

Omnichannel Marketing Warrants a Holistic Clinical and Consumer View Pharmaceutical brands need to build digital audiences that can reliably help them:...
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5 April 2024 Event Retrospectives Blog

Advancing Omnichannel: Pharma USA Marketing Workshop Takeaways

Advancing Omnichannel Pharma Marketing: Reduce Complexity, Leverage AI, and Drive Results At last week’s Pharma USA conference, we had the chance to lead an...
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28 March 2024 Blog

The Final Pillar of Next-Best-Action: Digital & Offline Coordination

We are excited to conclude our series on the Four Pillars of Next-Best-Action Success! So far, we have explored Omnichannel Integration, Patient-First Data and...
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12 March 2024 Blog

The Third Pillar of Next-Best Action: Robust Patient and NPI Targeting

In the first two installments of our series on the Four Pillars of Next-Best-Action Success, we explored Omnichannel Integration and Patient-First Data and...
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8 March 2024 Blog

International Women's Day: Celebrating Strength, Resilience, and Achievements 

In recognition of International Women’s Day, and the 2024 theme of “Inspiring Inclusion”, we interviewed a dynamic group of women from across our company. They...
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29 February 2024 Pharma Commercial Execution Blog

The Pharma Marketer's Guide to CTV and OTT Advertising

Leveraging CTV and OTT for Better Healthcare Advertising It’s safe to say that the shift towards digital hasn’t just transformed how we consume media; it's...
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23 February 2024 Pharma Commercial Execution Blog

Using OTT to Transform Healthcare Advertising

By Stacey Levas & Drew Teller The word is out — streaming television offers new and innovative opportunities to reach targeted audiences at scale. But why are...
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22 February 2024 Patient Experience & Engagement Blog

The Second Pillar of Next-Best Action: Aligning to the Patient Journey

In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of...
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6 February 2024 Point-of-Care Engagement Blog

Four Red Flags to Watch for in Your Pharma Marketing

In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here...
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30 January 2024 Point-of-Care Engagement Blog

The Four Pillars of Next-Best-Action for Better Pharma Advertising

Next-best-action (NBA) marketing is the future of pharma advertising – capitalizing on today’s ample data resources and technology advancements to deliver more...
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18 January 2024 Point-of-Care Engagement Blog

2024 Pharma Marketing: Improved Execution Through Data and Technology

The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors...
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12 January 2024 Event Retrospectives Blog

3 Leadership Tips for Growth: OptimizeRx Insights from Colonel Robert Springer

In an exclusive opportunity, OptimizeRx CEO Will Febbo, recently had the privilege of interviewing retired Colonel Robert Springer, decorated Vietnam War pilot...
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27 December 2023 HCP Engagement Blog

OptimizeRx’s Top 2023 Resources for Improved HCP Engagement

Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare...
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19 December 2023 Patient Centric Marketing Blog

Next-Best Action: A Patient-First Approach to HCP Targeting

AI in Pharma Marketing: The Power of HCP Segmentation and NPI Targeting The digital landscape has been transformative for the pharma and medtech industries,...
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15 December 2023 Case Studies

Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution

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14 December 2023 Pharma Digital Marketing Blog

The Power of Message Infusion in a Next-Best-Action Approach

Pharmaceutical marketing is rapidly changing, demanding adaptability and innovation. Traditional marketing methods are no longer enough to effectively reach...
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12 December 2023 Disease & Care Journey Perspectives Blog

OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing

The end of the year is often a time for reflection, as we think back on our experiences, learnings, successes, and setbacks. But it’s also an occasion to...
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8 December 2023 Case Studies

Driving Brand Demand with AI-Driven, Predictive Messaging

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7 December 2023 Patient Journey Blog

Medication Access and Affordability: Impact of DAAP's Access and Adherence Module

The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high...
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30 November 2023 Dynamic Targeting Blog

Pharma Advertising Redefined: Harnessing the Power of Next-Best-Action

Patient-Centric Pharma Marketing Powered by AI In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information,...
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21 November 2023 Research & Reports

Get insights through today’s most effective, proven approach to next-best-action pharma advertising

White Paper Highlights and Key Takeaways Next-best action’s customer-centric history and the new opportunities created by de-identified patient data How AI...
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16 November 2023 HCP Engagement Blog

Boosting Brand Connections with DAAP’s Digital Field Connection Module

The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and...
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7 November 2023 Artificial Intelligence Blog

Dynamic Audience Activation Puts the “Best” in Next-Best Action

Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their...
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26 October 2023 Artificial Intelligence Blog

Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module

In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals...
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13 October 2023 Pharma Digital Marketing Blog

How Technology Improves the Oncology HCP Experience and Engagement

I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically...
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4 October 2023 Digital Engagement Blog

Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers

Elevating HCP Engagement for Strategic Year-End Impact As the end of the year approaches, how can pharma marketers and their agencies of record ensure they're...
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29 September 2023 Patient Centric Marketing Blog

Insights on Omnichannel, AI and Next-Best Action in HCP Engagement

The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of...
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21 September 2023 Patient Centric Marketing Blog

Insights from Digital Pharma East: Patient-First Next-Best Action

Prioritizing Patient Needs with AI-Driven Next-Best-Action Strategies In today's rapidly changing healthcare landscape, HCPs have made their preferences clear....
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6 September 2023 Dynamic Targeting Blog

The Problem with Multi-Trigger Targeting for HCP Engagement

In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits...
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24 August 2023 Digital Engagement Blog

Your Guide to Point-of-Care Opportunities for Life Science Brands

Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of...
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15 August 2023 Dynamic Targeting Blog

Omnichannel HCP Engagement: A Guide for Pharma Marketers

Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians...
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11 August 2023 Research & Reports

Download the free eBook today to get the experts’ perspective on how EHR advertising elevates HCP engagement

HCP Engagement at the Nexus of Patient Care The point-of-care ecosystem offers tremendous opportunity for life science brands to reach and engage physician...
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9 August 2023 Patient Experience & Engagement Blog

Insights from MedDev: AI-Driven, Omnichannel Solutions for Medtech

Elevate HCP Engagement and Brand Awareness with EHR-Based Strategies The strategy for medical device marketing is changing. In the fast-evolving landscape of...
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27 July 2023 Patient Onboarding Blog

Improve Health Literacy: Empower HCPs and Patients for Better Outcomes

Navigating Health Literacy: The Pivotal Role of HCPs In today's rapidly evolving healthcare landscape, we're witnessing a widening gap: the disparity between...
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20 July 2023 Digital Engagement Blog

Planning for Pharma LOE? Maximize Your HCP Engagement and Brand Value

Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market...
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6 July 2023 Digital Engagement Blog

Effective HCP Engagement in the Emerging Biosimilar Landscape

The Cresting Biosimilar Wave With 20+ biologic products experiencing US patent expiry between 2022 and 2024 and 40 FDA-approved biosimilars1, the...
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28 June 2023 Research & Reports

HCP Engagement and Awareness in the Emerging Biosimilar Landscape

Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
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22 June 2023 Point of Care Advertising Blog

Driving Patient Outcomes and HCP Engagement with AI and RWD

Improving Patient Access and Adherence Through EHR-Based Digital Solutions The healthcare landscape is in constant motion, with life sciences and pharma...
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19 June 2023 Blog

When it comes to reach, does audience size really matter?

Maybe… but what really matters is the quality of the audience… Successfully reaching and engaging the optimal physician and often more importantly, potential...
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14 June 2023 Digital Engagement Blog

EHR-Based Targeting Strategies for Medical Device Marketing

The EHR as the Nexus of Care – Elevating HCP Engagement for Medtech Brands The fast-paced, constantly evolving world of healthcare marketing is becoming...
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8 June 2023 Artificial Intelligence Blog

Elevating HCP Engagement through Data-Driven Omnichannel Strategies

Unlocking the Power of Omnichannel: Revolutionizing HCP Engagement with Next-Best Action Strategies As our industry adapts to the ever-changing landscape of...
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1 June 2023 Digital Engagement Blog

Effective HCP Engagement: Timely, Relevant and Personalized

OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently...
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26 May 2023 Point-of-Care Engagement Webinars

Omnichannel, AI and Next-Best Action: The Future of HCP Engagement

Terms like omnichannel, artificial intelligence, data-driven, and real time are defining the conversation around HCP marketing. But there's still a gap between...
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25 May 2023 Research & Reports

Every Message, Everywhere, All at Once

Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels We surveyed 123 physicians across six medical specialties, and found HCPs...
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17 May 2023 Audience Profiling Blog

How to adapt HCP engagement strategies to specialist preferences

Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still...
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17 May 2023 Blog

CTV and OTT Advertising Built for Pharma, With Medicx | An OptimizeRx Company and Madhive

Today, the vast majority of U.S. consumers have connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become essential...
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16 May 2023 Patient Experience & Engagement Webinars

Place Your Brand Infront of HCPs Using EHR-Based Digital Strategies

Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively...
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4 May 2023 Point-of-Care Engagement Blog

Next-Best Action: Elevating the Future of Omnichannel HCP Marketing

Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason....
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27 April 2023 Point-of-Care Engagement Blog

Physicians Speak: Pharma Digital Marketing Survey Insights

Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion...
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25 April 2023 Blog

OptimizeRx Issues Second ESG Report

OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress...
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19 April 2023 Patient Centric Marketing Blog

Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?

Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The...
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13 April 2023 Artificial Intelligence Blog

Leverage AI-Driven Tools Without Compromising Patient Privacy

How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy? The growing use of real-world data and AI-driven...
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11 April 2023 Artificial Intelligence Blog

Omnichannel Engagement for HCP Marketing: Beyond the Buzz

This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional...
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30 March 2023 Point of Care Advertising Blog

Supporting HCPs by Adding Value in the EHR Workflow

With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR...
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28 March 2023 Event Retrospectives Blog

Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention

Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to...
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16 March 2023 NPI Targeting Blog

Doctors and Social Media: Unlocking New HCP Engagement Approaches

HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked –...
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15 March 2023 Point-of-Care Engagement Webinars

HCP Engagement and Point-of-Care Marketing – Unpacking the Vendor Landscape

As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many...
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8 March 2023 Blog

Embrace Equity and Gender Parity This International Women’s Day

How can we advance gender parity and celebrate the women forging innovation in healthcare? At OptimizeRx, we're proud to celebrate International Women's Day...
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2 March 2023 Blog

Reaching Pharma Consumer with Hyperlocal Media Execution

When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and...
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23 February 2023 Patient Journey Blog

How Can Medtech Brands Fully Leverage EHR-Based Digital Strategies?

How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve,...
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23 February 2023 Research & Reports

Precision Engagement: A Better Solution

Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing...
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16 February 2023 Blog

Revitalize Media Execution for HCP Audiences

When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every...
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8 February 2023 Point of Care Advertising Blog

NewCrop’s Innovative Practice Management Solutions for HCPs

Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access...
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31 January 2023 HCP Engagement Blog

HCP Targeting – Best Practices and Methodologies for the Ideal Brand Experience

Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing....
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19 January 2023 Point-of-Care Engagement Blog

Supporting HCPs with EHR Software Solutions

Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating...
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13 January 2023 Case Studies

Increasing Brand Awareness and Engagement with Highly Targeted, Personalized Account-Based Marketing

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4 January 2023 Point-of-Care Engagement Blog

Using the EHR Workflow to Raise Awareness of New Medical Device Brand

Using the EHR Workflow to Raise Awareness of New Medical Device Brand According to the CDC, over 37 million people in the US suffer from diabetes, and recent...
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15 December 2022 Disease & Care Journey Perspectives Blog

Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)

The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking...
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12 December 2022 Point-of-Care Engagement Blog

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

HCP Engagement in the Digital Marketing Era Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies –...
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29 November 2022 Patient Experience & Engagement Blog

How Omnichannel Networks Build HCP Engagement with Life Science Brands

During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP...
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22 November 2022 Patient Experience & Engagement Blog

Predicting the Medicare “Donut Hole” and Delivering Targeted Assistance

During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for...
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18 November 2022 Point-of-Care Engagement Blog

HCP Engagement in the EHR: Strategies for Medical Device Marketing

The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or...
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10 November 2022 Point-of-Care Engagement Blog

Expanding Account-Based Marketing with Omnichannel HCP Engagement

Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and...
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8 November 2022 Patient Experience & Engagement Blog

Innovate4Outcomes® 2022: Design-Thinking for Healthcare

For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR. Turns...
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7 November 2022 Patient Experience & Engagement Blog

Aligning Your Digital Marketing Strategy with the Patient Journey

As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become...
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28 October 2022 Case Studies

Building Market Share Before Loss of Exclusivity with EHR-Based Physician Communications

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28 October 2022 Case Studies

Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

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24 October 2022 Patient Experience & Engagement Blog

Unlocking the Omnichannel Future with Artificial Intelligence

Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my...
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19 October 2022 Patient Experience & Engagement Blog

Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®

Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways...
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11 October 2022 Case Studies

Improving Oncology Outcomes by Using Artificial Intelligence to Help HCP's Identify More Brand-Eligible Patients

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6 October 2022 Point-of-Care Engagement Blog

Advancing Omnichannel Marketing with Real-World Data

Unlocking the Full Potential of Real-World Data Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an...
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30 September 2022 Point-of-Care Engagement Webinars

Secrets of a Data Ninja: How Artificial Intelligence and Real-World Data Elevate HCP Engagement

Artificial intelligence and real-world data are hot topics in pharma marketing, but how can your organization best use these tools to improve the efficiency,...
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21 September 2022 Patient Access Blog

Digital Strategies to Streamline the Specialty Prescribing Workflow

Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations,...
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30 August 2022 Patient Access Blog

The Impacts of Increasing Osteoarthritis Therapy Affordability

There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall...
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26 August 2022 Case Studies

Applying AI and RWE to Prevent Discontinuation Due to Medicare Coverage Gaps

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9 August 2022 Patient Access Blog

Addressing Medication Affordability in Vulnerable Patients During COVID-19

Pre-existing condition. This is a term we heard thrown around a lot at the start of 2020. It’s still a part of our day-to-day vocabulary, especially if you're...
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28 July 2022 Patient Access Blog

Benchmark Your Market Access Digital Maturity

When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your...
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26 July 2022 Patient Access Blog

Improving Access to Mental Healthcare with OptimizeRx Financial Messaging

The 2022 State of Mental Health in America report highlights that 24.7% of adults with a mental illness in 2019 reported an unmet need for treatment—this...
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11 July 2022 Case Studies

Driving Utilization of Central Intake Pharmacy with EHR-Based Notifications

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27 June 2022 Point-of-Care Engagement Blog

Strengthening HCP Engagement with Omnichannel Strategies

During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the...
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24 June 2022 Case Studies

Increasing Medication Affordability to Drive Prescription Volume

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23 June 2022 Case Studies

Driving New Brand Prescription by Increasing Awareness of Financial Support

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2 June 2022 Patient Access Blog

Making the Case for a Digital Revolution in Market Access

As pharmaceutical companies evolve toward digital-first commercial models, U.S. market access strategies seem to be lagging in the digital revolution....
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26 May 2022 Point-of-Care Engagement Blog

Predicting Patient Adherence Threats with AI-Driven Brand Solutions

Non-adherence to prescribed therapy can create extraordinary risks for patients. Even when provided with correct diagnoses and effective treatment plans,...
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23 May 2022 Case Studies

Driving Script Lift by Raising Awareness of Formulary Coverage Update Within the EHR

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19 May 2022 Point-of-Care Engagement Blog

Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery

At the recent Asembia Specialty Pharmacy Summit, I had the chance to join RxNT, a leading EHR provider, to host a small-format session on the EHR workflow. In...
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17 May 2022 Supporting HCPs in Care Delivery Blog

Physician Survey: Access Pathways, Patient Care and the Implications for Pharma

There may be no greater threat to patient outcomes than the current barriers to therapy access—especially for specialty medications. OptimizeRx surveyed 100+...
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12 May 2022 Point-of-Care Engagement Blog

A Digital Point-of-Care Primer for Life Science Marketers

Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly...
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9 May 2022 Point-of-Care Engagement Blog

Predictive Patient Discovery Prior to Therapy Changes with AI+RWD

Every day, patients switch to new therapies because of disease progression, side effects, affordability or other factors—potentially delaying patient...
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3 May 2022 Case Studies

Increasing Patient Access by Raising HCP Awareness of Formulary Coverage

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21 April 2022 Patient Access Blog

The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More

Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re...
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18 April 2022 Point-of-Care Engagement Blog

Reducing Misdiagnosis with AI-Driven Patient Journey Mapping

It’s a problem with an enormous impact on patients that has been nearly impossible to solve: Brand-eligible patients are out there, but they’ve been...
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31 March 2022 Patient Access Blog

A Data-Driven Approach that Improves Patient Care Journeys

Offering a Practical Approach to AI and Real World Data Despite incredible advances in the availability of real-world data (RWD) and AI applications, many...
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21 March 2022 Case Studies

Increasing HCP Engagement with MSLs Using Interactive EHR Communications

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14 March 2022 Case Studies

Engaging HCPs With a Newly Launched Product Through Interactive EHR Communications

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10 March 2022 Patient Experience & Engagement Blog

Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand

Exploring the Current State of Patient Journey Planning In the quest to improve patient outcomes, life sciences companies are increasing their focus on...
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28 February 2022 Patient Experience & Engagement Blog

AI and RWD in HCP Targeting — Here's the Secret to AI in Pharma Marketing

AI in Pharma Marketing is a Hot Topic – But Execution Lags Behind Ideation If you’re a life science marketer, chances are you’ve been hearing about the...
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3 February 2022 Patient Experience & Engagement Blog

Innovate4Outcomes 2021 - Accessing Support

Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of...
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18 January 2022 Case Studies

Converting Patients to a New Medical Device by Raising Awareness within the EHR Workflow

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17 December 2021 Case Studies

Increasing Prescription Volumes with a Targeted HCP Engagement Campaign

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15 December 2021 Patient Experience & Engagement Blog

Innovate4Outcomes 2021: Patient Advocates Come to the Table

Innovate4Outcomes® was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a...
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24 November 2021 Case Studies

Driving Prescription Volume by Increasing Awareness of Copay Assistance

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19 November 2021 Patient Access Blog

HCP Targeting: Be there when your ideal patient and provider meet

Unlocking the Full Potential with Artificial Intelligence in Pharma Marketing At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to...
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18 November 2021 Case Studies

Driving Incremental Revenue Through a Provider Refill Awareness Program

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12 November 2021 Patient Access Blog

Key Themes from Overcoming Challenges in Multiple Sclerosis Treatment

Key Themes and Takeways from Our Multiple Sclerosis Series In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored...
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5 November 2021 Patient Access Blog

Overcoming Patient Adherence Challenges in Multiple Sclerosis Treatment

Part Three of Our Multiple Sclerosis Series In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to...
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29 October 2021 Patient Access Blog

Overcoming Initiation Challenges in Multiple Sclerosis Treatment

Part Two of Our Multiple Sclerosis Series In our initial blog post on challenges related to multiple sclerosis (MS) treatments, we discussed the first barrier,...
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22 October 2021 Patient Experience & Engagement Blog

Overcoming Awareness Challenges in Multiple Sclerosis Treatment

Introducing a New Series on Multiple Sclerosis When it comes to multiple sclerosis (MS), there are multiple challenges that can deter patients from receiving...
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15 October 2021 Patient Experience & Engagement Blog

Using RWD to Supercharge your Pharma Marketing Strategy

With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP...
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8 October 2021 Patient Access Blog

Omnichannel Strategy Insights from Digital Pharma East 2021

Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies...
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24 September 2021 Point-of-Care Engagement Webinars

RWE in Action Webinar

While pharma has been using real-world data (RWD) to generate real-world evidence (RWE) for clinical trials, post-marketing, and R&D for decades, the emergence...
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23 September 2021 Case Studies

Increasing Provider Awareness and Treatment Affordability to Grow Brand Sales

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23 September 2021 Case Studies

Transitioning Patients to Newer Therapy with Financial Support Awareness

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23 September 2021 Case Studies

Increasing Patient Persistence on Therapy by Boosting HCP Refill Awareness

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22 September 2021 Case Studies

Driving Brand Growth Through Targeted Provider Engagement

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21 September 2021 Patient Access Blog

Rare and orphan access trends in 2021

An astounding 7,000 rare and orphan diseases affect more than 30 million people in the United States alone1. Rare diseases are classified as any disease that...
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8 September 2021 Research & Reports

Addressing Unmet Patient And Provider Needs In Diabetes

Read the report today to gain new insight from surveyed U.S. endocrinologists, including top diabetes treatment challenges and prescribing influences, as well...
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24 August 2021 Research & Reports

Oncologists Reveal Why ALK+ NSCLC Patients Switch Or Discontinue Treatment

Download your copy of the report today to explore the factors that lead to treatment discontinuation, as well as how oncologists rank currently available ALK+...
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3 August 2021 Patient Access Webinars

Applications in Advanced Analytics to Increase Early Treatment Rates in Patients with Multiple Sclerosis

In this webinar, we’ll discuss how applications in advanced analytics and machine learning, can leverage clinical expertise in analyzing RWD to create...
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26 July 2021 Point-of-Care Engagement Webinars

The NPI Data Craze: Value vs. Hype

NPI data is the new craze. While data in healthcare abounds, the industry is still learning how to dice it and slice it, and in this case, how to harness the...
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13 July 2021 Patient Access Blog

Advancing Oncology Treatment and Health Equity – An ASCO Recap

The annual meeting of the American Society of Clinical Oncology (ASCO) was held last month and I am excited to share with you my thoughts on the highlights...
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8 July 2021 Point-of-Care Engagement Blog

The 6th “R” in Medication Administration

Like any prescribing HCP, I, as a nurse practitioner, recognized that making medication decisions was one of the biggest choices I had to make for patients. My...
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24 June 2021 Event Retrospectives Blog

Expanding Professional Healthcare Communities For Innovative Collaboration

Interpersonal relationships and innovative dialogue fuel my position as SVP of pharma sales at OptimizeRx. Without them, I cannot lead my team well or continue...
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23 June 2021 Patient Access Webinars

Streamline your digital Go-To-Market strategy for specialty products

A new era of digital transformation has arrived. An enriched spectrum of the digital and virtual world is at our fingertips for specialty product launches....
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16 June 2021 HCP Activity Trends Webinars

The Status and Future of the Shift to Non-Personal Promotion in Pharma Marketing

It’s been a year since the onset of COVID-19 upended the way we live our lives and conduct our business. It’s now clear that non-personal promotion (NPP) with...
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16 June 2021 Patient Access Webinars

Learning Together: COVID-19 Tracing, Tracking and Testing: Challenges, Benefits and Transformation

As we re-open the country, what is the role of tracing, tracking and testing as we manage COVID-19? How do we weigh safety vs. risk, and public health vs....
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16 June 2021 Digital Innovations & HIT Interoperability Webinars

Learning Together: The Rapid Adoption of Telehealth During COVID-19. Will it Stick?

In the face of social distancing to prevent further spread of coronavirus, telemedicine has emerged as the best, and most viable method to ensure patients have...
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16 June 2021 Pharma Commercial Execution Webinars

Learning Together: The Transformational Nature of COVID-19 on the Healthcare Industry

COVID-19 has become a disruptive force to the world as we know it. Beyond being disruptive, COVID-19 is proving to have a transformational impact on many...
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16 June 2021 HCP Activity Trends Webinars

Learning Together: Frontline HCP Communication During COVID-19

We continue tackling the challenges and potential solutions for frontline healthcare providers (HCPs) facing the COVID-19 pandemic. We'll discuss how...
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16 June 2021 Patient Access Webinars

Learning Together: Navigating the COVID-19 Pandemic

A practical conversation with some of nursing’s brightest minds and leading organizations, answering the question: How can healthcare organizations navigate...
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16 June 2021 Point-of-Care Engagement Webinars

CDC Coronavirus Alerts at the Point-of-Care: The Power of EHR Platform Communications

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11 June 2021 Event Retrospectives Blog

OptimizeRx sponsors Reuters Pharma USA 2021

OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven...
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26 May 2021 Patient Access Blog

OptimizeRx Specialty Solutions: Technology that Optimizes Your Access Support Ecosystem

As a scientist, I know first-hand how much time and energy go into the drug discovery and development process from day one. In fact, one of the highlights of...
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11 May 2021 Research & Reports

Oncologists Surveyed - Non-Clinical Factors Impacting Prescribing Decisions In Breast Cancer Treatment

Download your copy today to learn which key attributes oncologists report have the greatest impact on their prescribing decisions for advanced breast cancer...
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7 May 2021 Event Retrospectives Blog

Turning Break Out Sessions Ideas Into Real World Connections and Solutions

Lip service is often given to the idea of fostering community within the healthcare industry to improve patient outcomes, but rarely is it acted upon in...
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15 April 2021 Patient Experience & Engagement Blog

Empowering Patients to Adopt Support Programs and Further Positive Outcomes

How to support patients throughout their entire care journey is an ongoing topic of conversation in the healthcare community and one we are constantly trying...
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25 March 2021 Patient Experience & Engagement Blog

Harnessing Social Media to Create Authentic Patient Engagement Experiences That Improve Health Outcomes

When we were planning our inaugural Innovate4Outcomes event, I knew it would be important to discuss topics and challenges that are omnipresent in the daily...
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4 March 2021 Patient Experience & Engagement Blog

Empowering Clinicians to Ensure Successful Patient Outcomes

Patient engagement is at the forefront of what I do every day as the Vice President of Patient Engagement at OptimizeRx, so when I had the opportunity to...
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25 February 2021 Research & Reports

Migraine Treatment Barriers: Examining Underdiagnosis And Undertreatment

Review the full report to better understand the barriers of symptom tracking difficulty, underdiagnosis, and undertreatment for migraine, and the impact they...
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18 February 2021 Patient Experience & Engagement Blog

Innovating Digital Strategies to Engage Patients for Improved Outcomes

Bringing our clients innovative digital solutions is the core of our purpose as a sales team at OptimizeRx. When we had the opportunity to participate in the...
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4 February 2021 Patient Experience & Engagement Blog

How to Improve Patient Outcomes

As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in...
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22 January 2021 Event Retrospectives Blog

Innovate4Outcomes: Thought Leaders Come Together to Brainstorm on Healthcare’s Most Pressing Issues

The onset of COVID-19 in the first quarter of 2020 forced the health industry to quickly adapt to a rapid expansion of health solutions to manage patient care...
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22 January 2021 Research & Reports

Multiple Sclerosis: Understanding Treatment Barriers And Market Fragmentation

We invite you to review the full report to better understand the drivers of and barriers to treatment choice, initiation, and continuation, and the impact they...
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12 May 2020 Research & Reports

Pharma Digital Health Startup Guide

Just like the rapid adoption of EHRs, the evolution of the EHR into a technology platform, the increasing adoption of health technology by healthcare...
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22 May 2019 Patient Access Blog

What is your brand's plan after patent expiration and pharma LOE?

Medication switching by pharmacies can be one of the biggest challenges faced by loss of exclusivity (LOE) brands following patient expiration and the entrance...
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30 January 2019 Research & Reports

Place Your Brand Where the HCP Is Prescribing: The EHR

Place Your Brand Where the HCP Is Prescribing: The EHR The growth of EHR and ePrescribing platforms has forever changed how a physician spends their day. The...
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