Navigating Patient Privacy & Next-Best Action at DigiPharma Connect

Pharma Marketing Redefined: A Privacy-Safe Approach

AI- and RWD-driven opportunities are revolutionizing digital engagement strategies – but balancing patient privacy and targeting accuracy requires the right tools, technology and data resources. So how can your pharma brand adapt HCP and consumer marketing strategies to align with current healthcare trends and patient privacy needs? 

Join OptimizeRx at DigiPharma Connect and see how our Dynamic Audience Activation Platform (DAAP) is setting new standards in patient-centric, privacy-safe HCP and consumer communications with a next-best-action approach. DAAP is an omnichannel, next-best-action solution designed for the modern era of digital pharma marketing. It’s not just a technological platform; it’s a strategic ally, helping brands and marketers execute complex, patient-centric strategies. By leveraging the power of AI alongside real-world patient data and physician behavior data (PLD), programs on DAAP experience: 

• Increased Script Lift: Programs leveraging DAAP saw an average 25% script lift, compared to the average 15% lift of our trigger-based EHR programs 
• Data-Driven, Patient-Centric Execution: By combining cutting-edge AI technology with privacy-safe patient and physician data, DAAP aligns brand message and channel delivery with key patient care windows for increased precision, relevance, and reach. 
• Direct-to-Consumer Capabilities: The integration of Medicx technology into DAAP extends its capabilities into direct-to-consumer channels, without compromising targeting precision or patient privacy.  

Keep your pharma marketing relevant, timely and precise in a changing regulatory and patient privacy landscape. Meet with us at DigiPharma Connect and explore how DAAP can elevate your marketing performance with patient-centric engagement solutions.