How can pharma marketers embrace innovative digital strategies to best support HCPs during the care journey?
As the need for strong omnichannel digital strategies increases for HCP marketers, there’s one channel that is often misunderstood and overlooked: social media. In fact, with 46% of physicians checking social media for personal reasons more than three times a day, social media channels are playing an increasing role in physicians’ care decisions.
We’re joining the invite-only DigiPharma Connect conference to share new insights on how pharma marketers can use social media and other digital channels to:
- Better engage and support HCPs when they are making patient care decisions
- Effectively manage privacy and compliance concerns
- Add value to the point-of-care process
- Utilize true omnichannel reach
Don’t miss the “Revisiting Social Media in Physician Practices to Unlock New Engagement Approaches” panel discussion, where our SVP of Market Engagement, Angelo Campano, will be sharing his insights on how pharma brands can fully leverage social media channels in their HCP engagement strategies.
If you’re planning to attend DigiPharma Connect, we’d welcome the chance to support your digital strategies and increase your omnichannel reach for 2023. Book a meeting with our team to discover all we can do to support your HCP engagement strategies through targeted, timely and highly relevant communications to our network of over 700k providers in the EHR and beyond.