Increasing Patient Persistence on Therapy by Boosting HCP Refill Awareness

See how OptimizeRx generated 25K+ incremental refills and 29K+ incremental months of supply with a dual awareness program

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CLIENT GOAL

A diabetes franchise team sought to offset patient acquisition loss by reducing treatment abandonment and increasing time on therapy.

  • 25K+ Incremental prescription refills
  • 29K+ Incremental months of drug supply prescribed
  • 20:1 Combined return on investment, based on incremental revenue generated

THE CHALLENGE

  • Highly competitive treatment landscape, with multiple approved alternative therapies.
  • Diabetes patients often struggle with medication adherence and persistence, leading to poorer health outcomes.
  • Ongoing COVID-19 pandemic limited both patient and field team in-person visits with HCPs.

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HOW WE DID IT

Initiated two complementary provider awareness campaigns, one focused on notifying HCPs when a patient's prescription needed to be reissued to the pharmacy, the second encouraging providers to prescribe a 90-day extended drug supply.

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Point-Of-Care Engagement

Targeted refill alerts and extended supply messages, delivered directly in the EHR workflow to identified physicians and triggered based on patient chart information.

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One-Click Refills

Simplified prescribing process by allowing providers to refill patient prescriptions at the pharmacy instantaneously, reducing administrative burden.

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Increased Medication Access

Patients avoided a common barrier to staying on therapy, even when face-to-face contact with their physician was more challenging, and could benefit from cost savings through extended supply prescriptions.

Explore how the right HCP awareness programs can help patients stay on therapy, while also driving prescription volume increases

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