Driving Incremental Revenue Through a Provider Refill Awareness Program

Learn how OptimizeRx generated over $700K+ in incremental revenue in just three months by reminding providers to refill prescriptions.

CLIENT GOAL

A depression brand team wanted to reduce treatment abandonment and increase time on therapy.

3000+ incremental refills, a 30% increase from baseline
61% refill rate among participating providers, compared to 49% for non-participants
$700K+ in total incremental revenue generated

Highly competitive treatment landscape, with multiple approved alternative therapies.
Depression patients frequently struggle with medication adherence and persistence, which can reduce treatment success.
COVID-19 pandemic limited patient and field team in-person visits with HCPs.

Targeted refill alerts delivered directly in the EHR workflow to prescribing physicians, triggered based on patient chart information.

Simplified prescribing process by allowing providers to refill patient prescriptions at the pharmacy instantaneously, reducing administrative burden.

Patients avoided a common barrier to staying on therapy, even when face-to-face contact with their physician was challenging.