Driving Incremental Revenue Through a Provider Refill Awareness Program

Learn how OptimizeRx generated over $700K+ in incremental revenue in just three months by reminding providers to refill prescriptions.

CLIENT GOAL

A depression brand team wanted to reduce treatment abandonment and increase time on therapy.

  • 3000+ incremental refills, a 30% increase from baseline
  • 61% refill rate among participating providers, compared to 49% for non-participants
  • $700K+ in total incremental revenue generated

THE CHALLENGE

  • Highly competitive treatment landscape, with multiple approved alternative therapies.
  • Depression patients frequently struggle with medication adherence and persistence, which can reduce treatment success.
  • COVID-19 pandemic limited patient and field team in-person visits with HCPs.

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HOW WE DID IT

Targeted provider awareness program focused on notifying HCPs when a patient’s prescription needed to be reissued to the pharmacy, in order to avoid gaps in drug supply that could lead to non-adherence.

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Point-of-Care Engagement

Targeted refill alerts delivered directly in the EHR workflow to prescribing physicians, triggered based on patient chart information.

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One-Click Refills

Simplified prescribing process by allowing providers to refill patient prescriptions at the pharmacy instantaneously, reducing administrative burden.

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Increased Medication Access

Patients avoided a common barrier to staying on therapy, even when face-to-face contact with their physician was challenging.

Discover how a provider engagement and awareness program can drive new prescriptions for your brand.

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