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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Driving Utilization of Central Intake Pharmacy with EHR-Based Notifications

See how OptimizeRx directed 94% of script volume from our EHR network to the client's preferred central pharmacy

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

Client Goal

An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence.

How We Did It

DAAP's Message Infusion module allowed the brand to reach oncologists at multiple points within their workday through omnichannel execution in both the EHR and on social media networks, optimizing the number and frequency of touchpoints in order to boost brand engagement and script volumes.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.

Download the Case Study now to explore data-driven insights and real-world success stories!

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