Blog

April 15, 2025

Listen to This: Why Your Streaming Playlist Is Like an Adaptive DTC Audience

OptimizeRx

You probably know the fun and ease of streaming music. Playlists update constantly, automatically predict your interests, and refresh based on your listening activity. But what does that have to do with pharma direct-to-consumer (DTC)...

March 27, 2025

Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making

Michael Palladino

As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician interaction to improve care. SDM is a collaborative process in which patients and...

March 20, 2025

The Adaptive Edge: Mastering the Future of DTC Pharma Marketing

OptimizeRx

You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better...

February 27, 2025

Outsmart the Competition: Optimize HCP Marketing for Message Timing

OptimizeRx

It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies, and channels proliferate, HCPs may actually find it more difficult to identify the...

February 6, 2025

Four Steps to Boost HCP Engagement with Your Drug Launch

OptimizeRx

The trials are complete. The data is positive. The FDA review is in progress (and looking good!). Launching a new drug is a pivotal, exciting moment for pharmaceutical companies, and it’s critical that healthcare providers share your...

January 15, 2025

2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment

OptimizeRx

There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have more technology, media, and targeting options than ever before. How will marketers...

January 7, 2025

Case Study: Narrowing Patient Audiences to Drive Higher TV Ad Impact

OptimizeRx

As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent discomfort and complex health challenges. But despite the growth in treatment options...

December 31, 2024

Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing

Maria Cipicchio

In early December, I had the opportunity to join marketing colleagues from Genentech and Argenx on a Fierce Pharma webinar titled "Targeting with a Purpose: How Patient-Centered Strategies are Shaping Pharma’s Future in 2025." The...

December 13, 2024

Webinar Recap: Five Ways to Transform Data-Driven Media Planning

Karin Hayes

Transforming data-driven media planning requires more than just adopting new tools—it demands a shift in mindset. In an industry where long approval processes,strict regulations, and extended measurement feedback cycles leave little room...

December 5, 2024

Exploring EHR Advertising for Your Pharma Brand? Read this First.

Maria Cipicchio

Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing channels. EHR advertising not only places brand information directly in HCPs’...

November 21, 2024

Improving Audience Quality for DTC Connected TV in Ulcerative Colitis

OptimizeRx

Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also impacting patients’ mental and emotional health. Starting effective treatment...

October 16, 2024

The Secret to Reducing DTC Media Waste? Integrated Audience Profiling

Karin Hayes

As competition for patient attention and engagement from both pharma brands and other healthcare “influencers” rises, there’s no room for uncertainty in omnichannel media planning. Brand teams and their agency partners need more confidence...

October 1, 2024

DPE2024: Unlocking Opportunity with HCP+DTC Marketing Alignment

Jennifer Dwyer

The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite these overwhelming numbers, the overall cancer death rate has declined since the...

September 19, 2024

The Four Hidden Risks of Static Audience Profiling in Pharma Marketing

OptimizeRx

Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their agency partners look to real-world claims and other available data to build their...

September 12, 2024

How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies

Lauren McQuiston

New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent Pharmaceutical Commerce byline, OptimizeRx Solutions Engineer Lauren McQuiston...

August 27, 2024

It’s Time to Integrate Your HCP Programmatic and Point of Care Media

OptimizeRx

Omnichannel, “surround sound” marketing is the gold standard for life science brands and their agencies-of-record to drive more meaningful, lasting physician engagement. Yet despite carefully crafted, well-intentioned brand strategies,...

August 14, 2024

Patient Privacy and Pharma Marketing: Four Questions to Ask Your Vendor

OptimizeRx

July 31, 2024

2024 Survey: Specialist Perspectives – and the Surprising Differences

OptimizeRx

July 17, 2024

Three Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)

OptimizeRx

In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP marketing campaigns more efficiently through automated bidding. But efficiency gains can...

June 28, 2024

Promoting Health Equity for Underserved Communities with Patient Centricity

OptimizeRx

As we reflect on the past month's celebrations for Pride and Juneteenth, we also want to recognize the challenges LGBTQ+ individuals, people of color (POC), and other underserved populations – such as rural and urban populations – face in...

June 27, 2024

Precision in Pharma Marketing: How AI & ML Helps Overcome Data Latency & Drive Physician Engagement

Mike Rousselle

Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical sector is no exception. These advancements present unprecedented opportunities to...

June 18, 2024

What HCP Attitudes to DTC Tell Us About Omnichannel Pharma Marketing

OptimizeRx

A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs generally view pharma marketing more favorably than other, less medically vetted forms...

June 17, 2024

Healthcare in the Age of Connected TV: Our Expert Weighs In!

Stacey Levas

Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike.

June 11, 2024

2024 Physician Survey: Untapped Opportunity in Healthcare Advertising

OptimizeRx

Enhancing Patient Outcomes: Aligning HCP and DTC Strategies

June 6, 2024

Synchronize HCP and DTC Marketing Through Patient Centricity

Theresa Greco

Enhancing Patient Outcomes: Aligning HCP and DTC Strategies

May 23, 2024

Unleashing the Power of Machine Learning for Personalized Engagement

Karin Hayes

In today's digital landscape, capturing and retaining consumer attention has become an uphill battle. With over $1.1 billion spent monthly on pharmaceutical advertising alone, brands are scrambling to find innovative ways to personalize...

May 2, 2024

AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing

OptimizeRx

It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions run the gamut — from fear that we will lose control to “wow, I barely need to...

April 25, 2024

Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era

OptimizeRx

The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating HCPs and used expensive mass media to promote brands to consumers;...

April 10, 2024

Your Guide to Pharma Marketing Success Throughout the Brand Lifecycle

OptimizeRx

Pharma Marketing Evolves Over the Commercial Lifecycle – Are You Asking the Right Questions? Pharma marketers know that brand needs and opportunities shift as a drug progresses through the four main stages of the commercial lifecycle.

April 5, 2024

Advancing Omnichannel: Pharma USA Marketing Workshop Takeaways

Karin Hayes

Advancing Omnichannel Pharma Marketing: Reduce Complexity, Leverage AI, and Drive Results At last week’s Pharma USA conference, we had the chance to lead an interactive workshop with over 30 of our pharma colleagues. With a range of...

March 28, 2024

The Final Pillar of Next-Best-Action: Digital & Offline Coordination

OptimizeRx

We are excited to conclude our series on the Four Pillars of Next-Best-Action Success! So far, we have explored Omnichannel Integration, Patient-First Data and Message Delivery, and Robust Audience Intelligence. For the fourth and final...

March 12, 2024

The Third Pillar of Next-Best Action: Robust Patient and NPI Targeting

OptimizeRx

In the first two installments of our series on the Four Pillars of Next-Best-Action Success, we explored Omnichannel Integration and Patient-First Data and Message Delivery. For part three, Robust Audience Intelligence, we’re taking a...

March 8, 2024

International Women's Day: Celebrating Strength, Resilience, and Achievements 

OptimizeRx

In recognition of International Women’s Day, and the 2024 theme of “Inspiring Inclusion”, we interviewed a dynamic group of women from across our company.

February 29, 2024

The Pharma Marketer's Guide to CTV and OTT Advertising

Drew Teller

Leveraging CTV and OTT for Better Healthcare Advertising It’s safe to say that the shift towards digital hasn’t just transformed how we consume media; it's reshaped how we connect with consumers and HCPs. As the streaming service market...

February 23, 2024

Using OTT to Transform Healthcare Advertising

OptimizeRx

By Stacey Levas & Drew Teller

February 22, 2024

The Second Pillar of Next-Best Action: Aligning to the Patient Journey

OptimizeRx

In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of reaching physicians across the multitude of channels where they actively seek...

February 6, 2024

Are You Seeing These Red Flags in Your Pharma Marketing?

OptimizeRx

In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here are four red flags that could indicate your pharma marking may not deliver the...

January 30, 2024

Four Pillars for Better Pharma Advertising: Omnichannel Integration

OptimizeRx

Next-best-action (NBA) marketing is the future of pharma advertising – capitalizing on today’s ample data resources and technology advancements to deliver more targeted, relevant, and impactful brand information to physician and patient...

January 18, 2024

OptimizeRx Predictions: 2024 Pharma Marketing Trends

OptimizeRx

The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients. But what's next? What tools will come into maturity and drive the...

January 12, 2024

3 Leadership Tips for Growth: OptimizeRx Insights from Colonel Robert Springer

OptimizeRx

In an exclusive opportunity, OptimizeRx CEO Will Febbo, recently had the privilege ofinterviewing retired Colonel Robert Springer, decorated Vietnam War pilot and astronaut at NASA.

December 27, 2023

Did You Miss These Top 2023 Resources for Stronger HCP Engagement?

OptimizeRx

Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare professionals. With the increased availability of de-identified patient data, artificial...

December 19, 2023

Next-Best Action: A Patient-First Approach to HCP Targeting

Maria Cipicchio

December 14, 2023

The Power of Message Infusion in a Next-Best-Action Approach

OptimizeRx

Pharmaceutical marketing is rapidly changing, demanding adaptability and innovation. Traditional marketing methods are no longer enough to effectively reach healthcare professionals and patients. To succeed, pharmaceutical marketers must...

December 12, 2023

OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing

Theresa Greco

The end of the year is often a time for reflection, as we think back on our experiences, learnings, successes, and setbacks. But it’s also an occasion to visualize next year’s goals and priorities – and get excited about all we can...

December 7, 2023

Medication Access and Affordability: Impact of DAAP's Access and Adherence Module

OptimizeRx

The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high out-of-pocket costs and limited distribution drugs to poor formulary positions and...

November 30, 2023

Pharma Advertising Redefined: Harnessing the Power of Next-Best-Action

Maria Cipicchio

Patient-Centric Pharma Marketing Powered by AI In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information, making it challenging for life science companies to effectively engage HCPs and...

November 16, 2023

Boosting Brand Connections with DAAP’s Digital Field Connection Module

OptimizeRx

The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and clinical breakthroughs that could benefit their patients. However, busy schedules and...

November 7, 2023

Dynamic Audience Activation Puts the “Best” in Next-Best Action

OptimizeRx

Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their target audience. And that means brand-eligible patients with lifetime value remain...

October 26, 2023

Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module

OptimizeRx

In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly when it comes to identifying patients who could benefit from...

October 13, 2023

How Technology Improves the Oncology HCP Experience and Engagement

Jennifer Dwyer

I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically how technology shapes oncologists’ treatment and brand experience, and the extent...

October 4, 2023

Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers

OptimizeRx

September 29, 2023

Insights on Omnichannel, AI and Next-Best Action in HCP Engagement

Steve Silvestro

The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of reaching HCPs and, ultimately, their patients. But what do those on the front...

September 21, 2023

PLD Is Not Enough: Next-Best-Action HCP Engagement Needs the Patient

Mike Rousselle

September 6, 2023

It’s Time to End Multi-Trigger Targeting for EHR-based HCP Engagement

OptimizeRx

In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy and control over message deployment, but many brands don’t...

August 24, 2023

Realizing Point-of-Care Opportunities: eBook Insights from EHR Experts

OptimizeRx

Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is critical. The American Medical Informatics Association’s (AMIA)...

August 15, 2023

How Integrated Is Your Omnichannel Strategy? Here’s a Quick Guide

OptimizeRx

Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively engaging with life science brand content across 10+ digital and...

August 9, 2023

Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands

Steve Silvestro

July 27, 2023

Bridging the Health Literacy Gap: Improve HCP and Patient Conversations

OptimizeRx

July 20, 2023

Planning for Pharma LOE? The Digital Point-of-Care Makes a Difference

OptimizeRx

Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value, manufacturers take a variety of approaches – from next-gen products...

July 6, 2023

Effective HCP Engagement in the Emerging Biosimilar Landscape

OptimizeRx

June 22, 2023

EHR Workflow Insights from Our Patient Access and Adherence Webinar

Liz Gentry

June 19, 2023

When it comes to reach, does audience size really matter?

Karin Hayes

Maybe… but what really matters is the quality of the audience… Successfully reaching and engaging the optimal physician and often more importantly, potential consumer/patients, is becoming increasingly critical to the success of a brand.

June 14, 2023

EHR-Based Targeting Strategies for Medical Device Marketing

Louis Trivento

June 8, 2023

Insights from MM+M’s TrendTalks: Omnichannel Success with RWD and AI

Aaron Noll

June 1, 2023

Effective HCP Engagement: Timely, Relevant and Personalized

Maria Cipicchio

OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently asked by our pharma, medtech, and agency clients about how their brands can better...

May 17, 2023

With Specialist HCP Engagement, the Devil is in the Details

OptimizeRx

Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still tend to engage with specialists as if they are alike. Some might assume, for...

May 17, 2023

CTV and OTT Advertising Built for Pharma, With Medicx | An OptimizeRx Company and Madhive

Drew Teller

Today, thevast majority of U.S. consumershave connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become essential tools for reaching brand-eligible patients. To make the most of OTT...

May 4, 2023

Next-Best Action: Elevating the Future of Omnichannel HCP Marketing

Maria Cipicchio

Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason. Today’s savviest life science marketers understand that the key to successfully...

April 27, 2023

Physicians Speak: Make Pharma Digital Marketing Clinically Relevant

OptimizeRx

Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion on advertising in 2021. That’s minor compared to the R&D spend, but still a...

April 25, 2023

OptimizeRx Issues Second ESG Report

OptimizeRx

OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress against, the 21 core Stakeholder Capitalism metrics as outlined by the World...

April 19, 2023

Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?

OptimizeRx

Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The American Diabetes Association estimates that the annual cost of managing...

April 13, 2023

MM+M Transform Insights: Patient Privacy and Real-World Data Models

Angelo Campano

How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy? The growing use of real-world data and AI-driven tools has enabled life sciences brands to streamline HCP engagement tactics and...

April 11, 2023

Omnichannel HCP Engagement: Beyond the Buzz

Maria Cipicchio

This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to inform commercial strategy. Omnichannel engagement has seen quite an...

March 30, 2023

OptimizeRx’s EHR Provider Interviews: Insights from TouchWorks EHR

Angelo Campano

With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR network access can be difficult. Without guidance, brands can invest in...

March 28, 2023

Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention

OptimizeRx

Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to raise funds at the New York City Half Marathon, which took place on March 19, 2023....

March 16, 2023

Doctors and Social Media: Unlocking New HCP Engagement Approaches

Angelo Campano

HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked – channel to engage and educate physicians. At the recent DigiPharma Connect conference,...

March 8, 2023

Embrace Equity and Gender Parity This International Women’s Day

OptimizeRx

How can we advance gender parity and celebrate the women forging innovation in healthcare?

March 2, 2023

Reaching Pharma Consumer with Hyperlocal Media Execution

Frank Hicks

When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and cost-effectively? As consumers spend more time across more connected devices than...

February 23, 2023

Medical Device Marketing: A Different Approach to Delivering Value with the EHR

OptimizeRx

How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve, successful digital tactics are playing an increasingly crucial role in medical device...

February 16, 2023

Revitalize Media Execution for HCP Audiences

OptimizeRx

When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every impression and click.

February 8, 2023

OptimizeRx’s EHR Network: Insights from Therapy Brands' Danny Shipman

Angelo Campano

Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access and reach, brands may unintentionally invest in solutions that lack relevant...

January 31, 2023

Create a “Surround Sound” Brand Experience with Better HCP Targeting

OptimizeRx

Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel options and data sources continue to multiple, the task ahead is not...

January 19, 2023

OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl

Louis Trivento

Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating various companies’ claims about their EHR network access and reach can be...

January 4, 2023

Using the EHR Workflow to Raise Awareness of New Medical Device Brand

OptimizeRx

Using the EHR Workflow to Raise Awareness of New Medical Device Brand According to the CDC, over 37 million people in the US suffer from diabetes, and recent research from the Johns Hopkins Bloomberg School of Public Health suggests that...

December 15, 2022

Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)

Maria Cipicchio

The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking event.

December 12, 2022

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

OptimizeRx

HCP Engagement in the Digital Marketing Era Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating physicians about product/device benefits, clinical results,...

November 29, 2022

The Power of an Omnichannel Network: Insights from HLTH

Louis Trivento

During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.

November 22, 2022

Insights from HLTH: Promoting Medication Affordability with AI and RWD

Angelo Campano

During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by creating a more informed and empowered healthcare community. With...

November 18, 2022

HCP Engagement in the EHR: Strategies for Medical Device Marketing

OptimizeRx

The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom. Often, the first thing you’ll do is fill out a patient intake...

November 10, 2022

Expanding Account-Based Marketing with Omnichannel HCP Engagement

OptimizeRx

Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice within key hospital systems – and the HCPs making patient care...

November 8, 2022

Antimicrobial Resistance: The Musical

Maria Cipicchio

For the third annual Innovate4Outcomes®design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.

November 7, 2022

Aligning Your Digital Marketing Strategy with the Patient Journey

OptimizeRx

As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become more important than ever. But how can your device brand most effectively support...

October 24, 2022

Secrets of the Data Ninjas: Takeaways from Digital Pharma East

Angelo Campano

Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my recent session at Digital Pharma East, I had the great opportunity to share the...

October 19, 2022

Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®

Maria Cipicchio

Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways to reduce the threat of systemic healthcare challenges in the US. Taking place...

October 6, 2022

Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data

Angelo Campano

Unlocking the Full Potential of Real-World Data Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly essential approach to pharmaceutical marketing. However, we are...

September 21, 2022

Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology

Karina Castagna

Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations, and step therapy requirements increased between 2014 and 2020. For example, in...

August 30, 2022

Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion

OptimizeRx

There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of almost $140 Billion annually.

August 9, 2022

Addressing Medication Affordability in Vulnerable Patients During COVID-19

OptimizeRx

Pre-existing condition. This is a term we heard thrown around a lot at the start of 2020. It’s still a part of our day-to-day vocabulary, especially if you're one of the estimated 40% of Americans living with a medical-related ailment that...

July 28, 2022

What’s Your Market Access Digital Maturity?

OptimizeRx

When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your therapy rapidly and easily. Formulary awareness, patient enrollment, and onboarding,...

July 26, 2022

Improving Access to Mental Healthcare with OptimizeRx Financial Messaging

OptimizeRx

The 2022 State of Mental Health in America report highlights that 24.7% of adults with a mental illness in 2019 reported an unmet need for treatment—this number has seen a steady increase every year since 2011.

June 27, 2022

Strengthening HCP Engagement with Omnichannel Strategies

Angelo Campano

During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the pharma industry about how we can apply omnichannel strategies to strengthen HCP...

June 2, 2022

Making the Case for a Digital Revolution in Market Access

OptimizeRx

As pharmaceutical companies evolve toward digital-first commercial models, U.S. market access strategies seem to be lagging in the digital revolution. Companies face many different hurdles to adapting their market access strategies for a...

May 26, 2022

Predict Patient Adherence Threats to Help HCPs Keep Patients on Course

OptimizeRx

Non-adherence to prescribed therapy can create extraordinary risks for patients. Even when provided with correct diagnoses and effective treatment plans, patients can often fail to take their medication as directed for a variety of ...

May 19, 2022

Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery

Karina Castagna

At the recent Asembia Specialty Pharmacy Summit, I had the chance to join RxNT, a leading EHR provider, to host a small-format session on the EHR workflow. In light of recent research from OptimizeRx showing that 69% of physicians rank...

May 17, 2022

Inefficient Access Pathways Cost More Than Just HCP Time and Effort

OptimizeRx

There may be no greater threat to patient outcomes than the current barriers to therapy access—especially for specialty medications.

May 12, 2022

A Digital Point-of-Care Primer for Life Science Marketers

Maria Cipicchio

Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly over the years. Patients looking for access to treatment that fits their lives,...

May 9, 2022

Discover Patients (and Their Providers) When They Are Poised to Change Therapies

OptimizeRx

Every day, patients switch to new therapies because of disease progression, side effects, affordability or other factors—potentially delaying patient recoveries, negatively affecting overall health outcomes, or discontinuing use of your...

April 21, 2022

The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More

Mike Rousselle

Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re applying this methodology across the full patient journey and product lifecycle...

April 18, 2022

Reducing Misdiagnosis with AI-Driven Patient Journey Mapping

OptimizeRx

It’s a problem with an enormous impact on patients that has been nearly impossible to solve: Brand-eligible patients are out there, but they’ve been misdiagnosed or, even worse, undiagnosed. Rare diseases, neurological conditions, cancer...

March 31, 2022

Implementing a Practical Approach to AI and Real World Data that Improves Care Journeys

Mike Rousselle

Offering a Practical Approach to AI and Real World Data Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand teams are still working to find and implement applicable use cases...

March 10, 2022

Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand

Angelo Campano

Exploring the Current State of Patient Journey Planning In the quest to improve patient outcomes, life sciences companies are increasing their focus on optimizing the patient experience through better patient journey planning.

February 28, 2022

Dynamic HCP Targeting — Here's the Secret to AI in Pharma Marketing

OptimizeRx

AI in Pharma Marketing is a Hot Topic – But Execution Lags Behind Ideation If you’re a life science marketer, chances are you’ve been hearing about the difference artificial intelligence (AI) and real-world data (RWD) can make in HCP...

February 3, 2022

Addressing Equal Opportunity to Learn About Support

Adam Sokol

Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of research and billions of dollars that go into creating one drug. While getting that...

December 15, 2021

Innovate4Outcomes®: Patient Advocates Come to the Table

Maria Cipicchio

Innovate4Outcomes® was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a catalyst for a bigger picture collaboration among industry stakeholders to ideate...

November 19, 2021

HCP Targeting: Be there when your ideal patient and provider meet

OptimizeRx

Unlocking the Full Potential with Artificial Intelligence in Pharma Marketing At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to present on how brand teams can harness the power of today’s artificial...

November 12, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture

OptimizeRx

Key Themes and Takeways from Our Multiple Sclerosis Series In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored three key areas that can impact their health outcomes: Delayed diagnosis or...

November 5, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: Patient Adherence

OptimizeRx

Part Three of Our Multiple Sclerosis Series In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to build awareness in order to reduce occurrences of delayed or incorrect diagnosis...

October 29, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: Initiating Treatment

OptimizeRx

Part Two of Our Multiple Sclerosis Series In our initial blog post on challenges related to multiple sclerosis (MS) treatments, we discussed the first barrier, which is awareness. A lack of awareness on the part of primary care physicians,...

October 22, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: Building Awareness

OptimizeRx

Introducing a New Series on Multiple Sclerosis When it comes to multiple sclerosis (MS), there are multiple challenges that can deter patients from receiving the care they need to slow the progression of this chronic, incurable disease.

October 15, 2021

Supercharging Your Pharma Marketing Strategy with RWD: Takeaways from Xpectives Health Summit

Angelo Campano

With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP awareness. That’s why I was thrilled to speak at Xpectives Health Summit’s Marketing...

October 8, 2021

Omnichannel Strategy Insights from Digital Pharma East 2021

Angelo Campano

Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies into a true omnichannel experience for HCPs. That’s why I was excited to present...

September 21, 2021

Access and Affordability Trends in Rare and Orphan Disease

Audrey McConnell

An astounding 7,000 rare and orphan diseases affect more than 30 million people in the United States alone1. Rare diseases are classified as any disease that affects less than 200,000 people1. Orphan diseases, including rare diseases, are...

July 13, 2021

Advancing Oncology Treatment and Health Equity – An ASCO Recap

Audrey McConnell

The annual meeting of the American Society of Clinical Oncology (ASCO) was held last month and I am excited to share with you my thoughts on the highlights from this year’s cutting-edge research presentations. The theme of this year’s...

July 8, 2021

The 6th “R” in Medication Administration

Rebecca Love

Like any prescribing HCP, I, as a nurse practitioner, recognized that making medication decisions was one of the biggest choices I had to make for patients. My choice had a significant impact on the lives of patients, and I always hoped...

June 24, 2021

Expanding Professional Healthcare Communities For Innovative Collaboration

Terry Hamilton

Interpersonal relationships and innovative dialogue fuel my position as SVP of pharma sales at OptimizeRx. Without them, I cannot lead my team well or continue to foster and expand relationships with clients, thought leaders, and key...

June 11, 2021

OptimizeRx sponsors Reuters Pharma USA 2021

Angelo Campano

OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven days, pharma pioneers, innovators, and decision makers gathered in the virtual...

May 26, 2021

OptimizeRx Specialty Solutions: Technology that Optimizes Your Access Support Ecosystem

Audrey McConnell

As a scientist, I know first-hand how much time and energy go into the drug discovery and development process from day one. In fact, one of the highlights of my research career was seeing the first positive clinical data from a new...

May 7, 2021

Turning Break Out Sessions Ideas Into Real World Connections and Solutions

Angelo Campano

Lip service is often given to the idea of fostering community within the healthcare industry to improve patient outcomes, but rarely is it acted upon in significant ways.

April 15, 2021

Empowering Patients to Adopt Support Programs and Further Positive Outcomes

OptimizeRx

How to support patients throughout their entire care journey is an ongoing topic of conversation in the healthcare community and one we are constantly trying to improve upon as an industry.

March 25, 2021

Harnessing Social Media to Create Authentic Patient Engagement Experiences That Improve Health Outcomes

Maria Cipicchio

When we were planning our inaugural Innovate4Outcomes event, I knew it would be important to discuss topics and challenges that are omnipresent in the daily lives of our attendees, and the patients they work so hard to help.

March 4, 2021

Empowering Clinicians to Ensure Successful Patient Outcomes

Brendan Merrell

Patient engagement is at the forefront of what I do every day as the Vice President of Patient Engagement at OptimizeRx, so when I had the opportunity to participate in #Innovate4Outcomes it was important to me to really examine the...

February 18, 2021

Innovating Digital Strategies to Engage Patients for Improved Outcomes

Jennifer Dwyer

Bringing our clients innovative digital solutions is the core of our purpose as a sales team at OptimizeRx. When we had the opportunity to participate in the first annual #Innovate4Outcomes, I jumped on it knowing that it would be a rare...

February 4, 2021

How to Improve Patient Outcomes

Adam Sokol

As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in improving successful patient outcomes.

January 22, 2021

Innovate4Outcomes: Thought Leaders Come Together to Brainstorm on Healthcare’s Most Pressing Issues

Rebecca Love

The onset of COVID-19 in the first quarter of 2020 forced the health industry to quickly adapt to a rapid expansion of health solutions to manage patient care in the face of a global pandemic. These solutions needed to be centered around...

May 22, 2019

What is your brand's plan after patent expiration and pharma LOE?

Chidi Obiajulu

Medication switching by pharmacies can be one of the biggest challenges faced by loss of exclusivity(LOE)brands following patient expiration and the entrance of new generics in the marketplace.