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Reach and engage more HCPs with predictive omnichannel solutions.
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Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Reach brand-eligible patients, compliant with new and emerging state regulations.
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Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
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Reach patient and provider audiences on their preferred channels when they are primed to act.
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Innovate your marketing with predictive intelligence and smarter program execution.
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Patented, privacy-safe, HIPAA compliant real-time targeting solution.
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Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Financial Messaging
Drive script volume while promoting affordability at the point of care.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

Download the Whitepaper
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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
ByIndustry-DownloadWhitePaper-Jun-02-2025-07-40-45-7086-PM
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About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
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Blog

Use this space to tell everyone about what you have to offer.

May 14, 2025
Get More With Physician-Level Data
Picture of OptimizeRx OptimizeRx
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most powerful sources available (PLD). With more actionable insights into HCP behavior,...
February 29, 2024
The Pharma Marketer's Guide to CTV and OTT Advertising
Picture of Drew Teller Drew Teller
Leveraging CTV and OTT for Better Healthcare Advertising It’s safe to say that the shift towards digital hasn’t just transformed how we consume media; it's reshaped how we connect with consumers and HCPs. As the streaming service market...
January 18, 2024
OptimizeRx Predictions: 2024 Pharma Marketing Trends
Picture of OptimizeRx OptimizeRx
The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients. But what's next? What tools will come into maturity and drive the...
April 25, 2023
OptimizeRx Issues Second ESG Report
Picture of OptimizeRx OptimizeRx
OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress against, the 21 core Stakeholder Capitalism metrics as outlined by the World...
April 11, 2023
Omnichannel HCP Engagement: Beyond the Buzz
Picture of Maria Cipicchio Maria Cipicchio
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to inform commercial strategy. Omnichannel engagement has seen quite an...
July 28, 2022
What’s Your Market Access Digital Maturity?
Picture of OptimizeRx OptimizeRx
When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your therapy rapidly and easily. Formulary awareness, patient enrollment, and onboarding,...
February 3, 2022
Addressing Equal Opportunity to Learn About Support
Picture of Adam Sokol Adam Sokol
Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of research and billions of dollars that go into creating one drug. While getting that...
July 8, 2021
The 6th “R” in Medication Administration
Picture of Rebecca Love Rebecca Love
Like any prescribing HCP, I, as a nurse practitioner, recognized that making medication decisions was one of the biggest choices I had to make for patients. My choice had a significant impact on the lives of patients, and I always hoped...
June 11, 2021
OptimizeRx sponsors Reuters Pharma USA 2021
Picture of Angelo Campano Angelo Campano
OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven days, pharma pioneers, innovators, and decision makers gathered in the virtual...
February 4, 2021
How to Improve Patient Outcomes
Picture of Adam Sokol Adam Sokol
As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in improving successful patient outcomes.