Blog

Early intervention changes lives, but it’s not always straightforward. Once symptoms appear, people can spend weeks or even months moving between primary care, tests, and specialist visits. These small delays add up, raising risk,...

Everyone’s heard the word “omnichannel” at conferences, in pitch decks, and across pharma marketing. But here’s the reality: most strategies miss the mark for healthcare professionals (HCPs), patients, and brands. Too often, it becomes a...

As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician interaction to improve care. SDM is a collaborative process in which patients and...