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Three Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP marketing campaigns...
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP marketing campaigns...
As we reflect on the past month's celebrations for Pride and Juneteenth, we also want to recognize the challenges LGBTQ+ individuals, people of color (POC), and other...
A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs generally view pharma...
It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions run the gamut —...
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating...
Pharma marketers know that brand needs and opportunities shift as a drug...
We are excited to conclude our series on the Four Pillars of Next-Best-Action Success! So far, we have explored Omnichannel Integration, Patient-First Data and Message...
In the first two installments of our series on the Four Pillars of Next-Best-Action Success, we explored Omnichannel Integration and Patient-First Data and Message Delivery....
In recognition of International Women’s Day, and the 2024 theme of “Inspiring Inclusion”, we interviewed a dynamic group of women from across our company.
By Stacey Levas & Drew Teller
In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of reaching...