Blog

April 15, 2025

Listen to This: Why Your Streaming Playlist Is Like an Adaptive DTC Audience

OptimizeRx

You probably know the fun and ease of streaming music. Playlists update constantly, automatically predict your interests, and refresh based on your listening activity. But what does that have to do with pharma direct-to-consumer (DTC)...

March 20, 2025

The Adaptive Edge: Mastering the Future of DTC Pharma Marketing

OptimizeRx

You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better...

February 27, 2025

Outsmart the Competition: Optimize HCP Marketing for Message Timing

OptimizeRx

It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies, and channels proliferate, HCPs may actually find it more difficult to identify the...

February 6, 2025

Four Steps to Boost HCP Engagement with Your Drug Launch

OptimizeRx

The trials are complete. The data is positive. The FDA review is in progress (and looking good!). Launching a new drug is a pivotal, exciting moment for pharmaceutical companies, and it’s critical that healthcare providers share your...

January 15, 2025

2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment

OptimizeRx

There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have more technology, media, and targeting options than ever before. How will marketers...

January 7, 2025

Case Study: Narrowing Patient Audiences to Drive Higher TV Ad Impact

OptimizeRx

As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent discomfort and complex health challenges. But despite the growth in treatment options...

November 21, 2024

Improving Audience Quality for DTC Connected TV in Ulcerative Colitis

OptimizeRx

Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also impacting patients’ mental and emotional health. Starting effective treatment...

September 19, 2024

The Four Hidden Risks of Static Audience Profiling in Pharma Marketing

OptimizeRx

Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their agency partners look to real-world claims and other available data to build their...

August 27, 2024

It’s Time to Integrate Your HCP Programmatic and Point of Care Media

OptimizeRx

Omnichannel, “surround sound” marketing is the gold standard for life science brands and their agencies-of-record to drive more meaningful, lasting physician engagement. Yet despite carefully crafted, well-intentioned brand strategies,...