Case Study: Narrowing Patient Audiences to Drive Higher TV Ad Impact
As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent discomfort and...
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Improving Audience Quality for DTC Connected TV in Ulcerative Colitis
Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also impacting...
The Four Hidden Risks of Static Audience Profiling in Pharma Marketing
Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their agency partners...
It’s Time to Integrate Your HCP Programmatic and Point of Care Media
Patient Privacy and Pharma Marketing: Four Questions to Ask Your Vendor
2024 Survey: Specialist Perspectives – and the Surprising Differences
Three Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP marketing campaigns...
Promoting Health Equity for Underserved Communities with Patient Centricity
As we reflect on the past month's celebrations for Pride and Juneteenth, we also want to recognize the challenges LGBTQ+ individuals, people of color (POC), and other...
What HCP Attitudes to DTC Tell Us About Omnichannel Pharma Marketing
A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs generally view pharma...
2024 Physician Survey: Untapped Opportunity in Healthcare Advertising
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies
AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing
It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions run the gamut —...
Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating...