With Specialist HCP Engagement, the Devil is in the Details
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still tend to engage...
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Physicians Speak: Make Pharma Digital Marketing Clinically Relevant
Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion on advertising...
OptimizeRx Issues Second ESG Report
OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress against, the 21...
Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?
Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The American...
Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention
Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to raise funds at the...
Embrace Equity and Gender Parity This International Women’s Day
How can we advance gender parity and celebrate the women forging innovation in healthcare?
Medical Device Marketing: A Different Approach to Delivering Value with the EHR
How can medical device brands stay top-of-mind and provide the most value for physicians and patients?
As the healthcare landscape continues to evolve, successful digital...
Create a “Surround Sound” Brand Experience with Better HCP Targeting
Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel...
Using the EHR Workflow to Raise Awareness of New Medical Device Brand
Using the EHR Workflow to Raise Awareness of New Medical Device Brand
According to the CDC, over 37 million people in the US suffer from diabetes, and recent research from...
HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections
HCP engagement in the digital marketing era
Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating...
HCP Engagement in the EHR: Strategies for Medical Device Marketing
The Digital Point of Care: New Opportunities for Medical Device Marketing
It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom....
Expanding Account-Based Marketing with Omnichannel HCP Engagement
Account-Based Marketing in Healthcare
Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice...