Blogs By

Angelo Campano

SVP Market Engagement

OptimizeRx Corporation

Angelo is one of the healthcare industry’s brightest thought leaders and strategists. He has spent his career improving the healthcare marketing landscape, with a laser focus on Electronic Health Records (EHR), Account Based Marketing (ABM), and Point of Care (POC). He is a trailblazer in innovation and leadership in EHR Workflow and Hub Services with deep expertise in strategy, implementation and optimization.

Strengthening HCP Engagement with Omnichannel Strategies

During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the pharma industry...

Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand

Exploring the Current State of Patient Journey Planning

In the quest to improve patient outcomes, life sciences companies are increasing their focus on optimizing the patient...

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Supercharging Your Pharma Marketing Strategy with RWD: Takeaways from Xpectives Health Summit

With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP awareness. That’s...

OptimizeRx in Digital Pharma East 2021

Omnichannel Strategy Insights from Digital Pharma East 2021

Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies into a true...

OptimizeRx sponsors Reuters Pharma USA 2021

OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven days, pharma...

Turning Break Out Sessions Ideas Into Real World Connections and Solutions

Lip service is often given to the idea of fostering community within the healthcare industry to improve patient outcomes, but rarely is it acted upon in significant ways. As...