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During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by...

Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry we are far from utilizing its full potential. During my recent session...

Unlocking the Full Potential of Real-World Data

Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly...

During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the pharma industry...

Exploring the Current State of Patient Journey Planning

In the quest to improve patient outcomes, life sciences companies are increasing their focus on optimizing the patient...

With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP awareness. That’s...

Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies into a true...

OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven days, pharma...

Lip service is often given to the idea of fostering community within the healthcare industry to improve patient outcomes, but rarely is it acted upon in significant ways. As...